Euro 2004

WELCOME MESSAGE

The UEFA European Football Championship™ is withoutdoubt the most important Continental football event fornational teams. EURO 2000™ was co-hosted for the firsttime by two associations, The Netherlands and Belgium,and captured a worldwide cumulative audience of overseven billion viewers, making it one of the most popularsporting events in the world. UEFA EURO 2004™ inPortugal looks set to exceed even these impressive figures.

Since the increase to sixteen national teams was firstmade, at EURO 96™, the quality of games and the levelof excitement for fans have undoubtedly increased.Allowing sixteen countries the opportunity to take part inthe final tournament gives football fans and the viewingpublic more top class football to watch in the summer of2004, as well as a chance for some of the smaller nationsto compete at the highest level. I am a great believer thatfor such teams playing against the best in Europe is a sure

way to improve their standards and any national team thatmakes it to Portugal will certainly have earned their placethrough the qualifying rounds.

The scale of putting on a tournament such as UEFA EURO2004™ means that all the various organising bodies haveto work together very closely over a long period of time.UEFA, EURO 2004 SA in Portugal, the Portuguese FA andthe UEFA Marketing Operations Centre are all workingtowards ensuring that the commercial and logistical aspectswill run smoothly. The development of a new logo andmascot for the competition is just one example of the co-operation that is taking place at all levels.

UEFA and its partners are therefore looking forward withenergy and excitement to another celebration of Europeanfootball and a new chapter in European football history.

Gerhard Aigner

CEO of UEFA

GENERAL INFORMATION

GLOSSARY OF TERMS

OFFICIAL LOGOStoryline 1Portuguese Cultural References 5Official Logo 7Full Colour 9Flat 4 Colour 11Flat 3 Colour 13One Colour 14Black and White 17Halftone 19

Legal Notice 21Exclusion Area 23Size Ranges 24Use on Backgrounds 25Typography 27Word Mark 28Symbol 29Special Version 30Unacceptable Use 32

GRAPHIC ELEMENTSIntroduction 1Individual Use 2Composition Use 6Editorial Use 11Internet Use 14PowerPoint Templates 16

OFFICIAL PARTNERS COMPOSITE LOGOGraphic Description 1Authorised Use 2Colour Use 4Full Colour 5Flat 4 Colour 10Black and White 15Halftone 17Unacceptable Use 19

NATIONAL SUPPORTERS COMPOSITE LOGOGraphic Description 1Authorised Use 2Colour Use 4Full Colour 5Flat 4 Colour 10Black and White 15Halftone 17Unacceptable Use 19

OFFICIAL BROADCASTERS COMPOSITE LOGOGraphic Description 1Authorised Use 2Colour Use 4Full Colour 5Flat 4 Colour 10Black and White 15Halftone 17Unacceptable Use 19

ACCOMMODATION AGENCY LOGOPortrait 1Landscape 2Full Colour 3Black and White 5Halftone 6Legal Notice and Typography 7Use on Backgrounds 8Web Usage 10Unacceptable Use 12

OFFICIAL LICENSED PRODUCT LOGOAuthorised Use 1Portrait 3Landscape 4Colour Use 5Full Colour 6Flat 4 Colour 8Flat 3 Colour 9Flat 1 Colour 10Black and White 13Halftone 14Web Usage 15Unacceptable Use 17

Word Mark and Brush Stroke Mark 18Special Versions 20Material Application 21Technical Table 22Approval Forms 23

THE TAG LINEPresentation 1Authorised Use 2Size Ranges 3Portuguese Version Presentation 4Portuguese Version Authorised Use 5Portuguese Version Size Ranges 6Unacceptable Use 7

OFFICIAL MASCOT

ONLINE USAGEPortrait and Landscape Versions 1Size range 2Exclusion Area 4Banners 6

THE TROPHYPhotographic Version 1Flat Version 2

CD CONTENTMain FoldersFile Naming StructureOfficial Logo Word MarkTag LineGraphic ElementsPowerpoint TemplatesComposite LogosAccommodation Agency LogoOfficial Licensed Product LogoBrush Stroke MarkOnline UsageTrophyTypefaceApproval FormsMark Request

TABLE OF CONTENTS

Each use of the Official Marks mustbe approved in writing by yourauthorised UEFA EURO 2004™Representative.

GENERAL INFORMATION

ForewordAll of the graphic elements presented in this Manual are protectedby national and international laws and conventions on copyrightand trademarks. All reproductions, even partial reproductions,and any use of the Official Marks without prior written consentare strictly prohibited.

Use of the graphic marksThe Manual of UEFA EURO 2004™ can only be used by authorisedparties who have been granted the necessary rights by UEFA.The Manual outlines the graphic principles, the colours, the graphicarrangements and the rules of association between the OfficialMarks, the Official Designations, logos and host cities names.It is essential to comply with the instructions contained in thisManual and to apply them in accordance with the rights grantedto the users in their contract.The Legal Notice must be used on every item produced or printedto which the Official Marks are applied, according to the instructionscontained in this Manual.

Approval proceduresAll use of the Official Marks in this Manual must be submitted toyour authorised UEFA EURO 2004™ Representative on theappropriate form. An extensive worldwide trademark registrationprogramme has been conducted by UEFA. The role of the approvalform is to ensure that the Official Marks are being used correctly.To assist with the successful completion of the approval form,ensure that all of the questions are answered. The form maysubsequently be used as legal proof of use of the Official Marksby the Commercial Affiliates.

Official Logo SizesThe logos featured in this Manual are for illustrative purposesonly. Please ensure that in all your actual applications, the correctsize of Official Logo is always used to ensure proper legibility ofthe Legal Notice. Thank you.

Copyright ownership©UEFA 2002. The content of this Manual is the property of UEFA.No part of this Manual may be reproduced or transmitted by anyprocess or means without the prior written permission of UEFA.All rights reserved.

This is an example, please use the form provided to you byUEFA or UEFA’s authorised Representative.

UEFA EURO 2004™Marks Request Form

Submitted by: (Name)

Date Sent (to be completed by Partner)

Please return this completed form by e-mail [email protected] by fax to +41 22 994 3729

Proposed usage and exposure of the Marks:Marks Used:Designation(s) used:

Mascot �Official Logo �Composite Logo �Special Graphic

Medium:PrintTV advertisingPoint of saleInternetOutdoorPackagingPR/EventInternal usagePremiumCo-promotionsOther (please specify)

Territories: Europe:� Benelux� France� Germany� Italy� Portugal� Scandinavia� Spain� UK� Eastern Europe� Other

Rest of World:� Argentina� Australia� Brazil� China� Japan� Korea� Mexico� USA� South Africa�

Other

Exposure Period:From ___________________ to ____________________

Proposed Promotion:Name of Product within Product Category ____________________ Brand name used ___________________Please give brief description of proposed promotion here (including name of third party for co-promotions):

Please attach appropriate artwork to this document to illustrate proposed usage.

Pre approval checklist: Attachments:Is any imagery used clean from third party branding?Have the graphic guidelines been respected?Are the correct legal notices used with the official marks?If the promotion is with a third party, have you complied with the third party guidelines?If it is a Premium, have you complied with the Premium Sourcing Rules?Premium Request Form if proposed usage is a PremiumCopy of third party clearance in the case of usage of third party image rights, trade mark or otherintellectual propertyAppropriate artwork to illustrate proposed promotion

Third parties, image rights and other trade marksIn submitting this form, the Official Partner acknowledges that it is aware that the use of individualplayers’, clubs’ or national teams’ images and/or uniforms or the use of trade marks or other intellectualproperty of a third party will require a prior approval by the relevant rights holder(s).

To be completed by UEFA Date received ______________

Approval status:APPROVEDAPPROVED WITH CONDITIONSNOT APPROVED

Special comments:

Signed by: Initials: Date:

4

3

2

1

PDF


GLOSSARY OF TERMS

Authorised UEFA EURO 2004™ RepresentativeA designated representative from UEFA responsible forreviewing and approving the use of the Official Marks of UEFAEURO 2004™ by Commercial Affiliates.

Brush Stroke MarkThe phrase ”UEFA EURO 2004™” in its brush stroke formatfor specific licensing applications only.

Commercial AffiliateAll entities appointed by UEFA as Official Partner, NationalSupporter or Super Licensee.For the avoidance of doubt, a Licensee is not a CommercialAffiliate.

Composite LogoThe Official Logo combined with 'Official Partners', 'NationalSupporters' or 'Broadcasters' Logo.

CMYKThe four colours of the colour printing process,

•“C”- Cyan,•“M”- Magenta,•”Y”- Yellow,•”K”- Key, Black.

Corporate LogoThe name, logo, brand or other identification of an authoriseduser of this Manual.

Exclusion AreaThe defined space which surrounds the UEFA EURO 2004™Official Logos within which no copy, illustrated backgroundor graphic elements may intrude.

Graphic ElementsA series of six graphic elements designed to accompany theOfficial Logo and to further develop the UEFA EURO 2004™visual identity for usage in different applications. They can beused individually or in combination.

Host CityA city designated to host UEFA EURO 2004™ matches.

Legal NoticeThe legal reference © to signify designs protected by copyright

law and the legal marking™ to signify that trademarkapplications have been made.The Legal Notice is: ©2002 UEFA TM

LicenseeAn entity granted the right to affix the Official Marks onapproved items of merchandise.

Licensing RepresentativeThe entity(ies) appointed by UEFA to carry out certain tasksand activities in respect of the UEFA EURO 2004™ licensingprogramme for Official Licensed Product.

ManualIn the following chapters, the UEFA EURO 2004™ BrandGuidelines are referred to as the Manual.

Official BroadcastersAny television broadcaster that has been granted the right totelevision coverage of UEFA EURO 2004™ matches.

Official DesignationApproved description of a Commercial Affiliate’s relationshipwith the UEFA EURO 2004™ event.

Official Licensed ProductA product bearing one or more of the Official Marks (and notany brand or company name other than what is necessary to complywith the applicable legal requirements of product manufactureridentification) pursuant to a product licence agreement.

Official Licensed Product LogoThe Official Licensed Product Logo as provided in this Manual.

Official LogoThe Symbol and Word Mark in combination constituting theofficial event identity for UEFA EURO 2004™.

Official Marks�The collective description of the Official Logo, Mascot, OfficialDesignation, Tag Line, Word Mark, Graphic Elements andTrophy in respect of UEFA EURO 2004™ whether usedindividually or in combination.

Official MascotThe official character representing UEFA EURO 2004™.

Pantone®An international reference system for identifying colours forprinting.

Photographic ReproductionA resolution-dependent image made of pixel shapes createdin Adobe Photoshop®.

Reproduction MaterialsAuthorised original reproduction quality of the Official Logosas contained in the enclosed CD-ROM.

RGBThe three colours of the colour monitor process,

•”R”- Red,•”G”- Green,•”B”- Blue.

SymbolThe graphic part of the Official Logo excluding the Word Mark.

Tag LineThe phrase "Live 4 it!™" and its Portuguese equivalent "Viveo 2004!™" selected as the tag line for UEFA EURO 2004™communications.

TrophyThe Henri Delaunay trophy awarded to the winning team ofeach UEFA European Football Championship™.

Vectorial ReproductionA resolution-independent image made of lines and curvestypically created in Macromedia Freehand® and AdobeIllustrator®.�

Word MarkThe part of the Official Logo which includes the UEFA Arch,the event name, the year and the location of the tournament.

1 OFFICIAL LOGO: STORYLINE

The hype surrounding UEFA EURO 2004™ makes us believe it will be one of the most memorable football

events for all those involved. Creating a ‘positive atmosphere’ that starts before and lasts throughout the event.

UEFA EURO 2004™ is a challenge that faces everyone responsible for making it happen. The atmosphere

must convey the festive spirit of the event and encourage everyone to participate. One element of the event

that highlights this ‘positive spirit’ are the supporters themselves and it is their passion that makes the event

such a phenomenon.

“Storyline”


What do supporters feel about football?“- Passion. We feel passion for football.”UEFA EURO 2004™ will stir the emotions of everyone involved, whether they are football players or supporters,

and passion is going to be the driving force common to all of them: ‘So many emotions, one passion’. Passion

for football becomes the conceptual idea, the basis, simple and universal. Therefore we need to feel this passion

in everything related to the event. Visual identity will be the unifying element that contributes to this purpose.

It will identify, represent and communicate the spirit of the event.


How shall we represent passion forfootball in a distinctive way ?We analyzed the particularities of these two references and found it necessary to characterize the idea through

the event, and not simply through the phenomenon of football itself. First we created a reference basis that

was able to represent the idea ‘passion’. With a simple association of the two basic references, we communicated

the concepts: ‘the heart’ + ‘football’.

Portugal is the differentiating factor. The UEFA EURO 2004™ passion must be communicated through Portugal.

+


How to communicate the element ofpassion through the context of Portugal?After an exhaustive gathering of research on Portuguese culture, from folk art to architecture and to the colours

of the flag, we came up with an insignia that is emotive of Portugal, football and passion. With the colours

Yellow, Orange, Red and Green (the light, the sun and the country’s flag) we have created a unique heart shape

to represent UEFA EURO 2004™ Most importantly the heart portrayed here contains the event’s most evocative

element: the ball. The union of these elements creates a picture of festivity, celebration and the spirit of fun

that invites us to participate in an event that is already yearned for by everyone: UEFA EURO 2004™.

5 OFFICIAL LOGO: PORTUGUESE CULTURAL REFERENCES


TRADITIONAL ORNAMENTAL AND ARCHITECTURAL ART

6 OFFICIAL LOGO: PORTUGUESE CULTURAL REFERENCES


PORTUGUESE LIGHT AND COLOUR ENVIRONMENTS

7 OFFICIAL LOGO: PORTRAIT VERSION

The Symbol/Icon

The UEFA arch

The event name, year and location

The Legal Notice


Portrait VersionApproved versions of the Official Logo have been carefullydesigned to suit a variety of applications. There are two standardversions for the Official Logo: Portrait and Landscape. The portraitversion of the Official Logo consists of four inseparable elements:

• The Symbol / Icon• The UEFA arch• The event name, year and location• The Legal Notice © 2002 UEFA TM

There is a fixed relationship between all the elements of theOfficial Logo; none of these elements may be altered, repositionedor separated in any way except as specifically permitted by thisManual.No translation of any text in the Official Logo is allowed.


Landscape VersionThe landscape version of the Official Logo consists of fourinseparable elements:

• The Symbol / Icon• The UEFA arch• The event name, year and location• The Legal Notice © 2002 UEFA TM

On the full colour version, a fifth element is added:•The light effect

There is a fixed relationship between all the elements of theOfficial Logo; none of these elements may be altered, repositionedor separated in any way except as specifically permitted by thisManual.No translation of any text in the Official Logo is allowed.

The Legal Notice The UEFA arch

The event name, year and locationThe Symbol/Icon

8 OFFICIAL LOGO: LANDSCAPE VERSION

The light effect


Wherever possible, please use the full colour version of theOfficial Logo as this is the preferred and recommended version.Accurate colour reproduction is required to maintain the originalquality of the design. The colours of the UEFA EURO 2004™Logo shall not be modified in any way.

LIGHT BACKGROUND DARK BACKGROUND

9 OFFICIAL LOGO: FULL COLOUR VERSION PORTRAIT

10 OFFICIAL LOGO: FULL COLOUR VERSION LANDSCAPE

LIGHT BACKGROUND

DARK BACKGROUND


11 OFFICIAL LOGO: FLAT COLOUR VERSIONS PORTRAIT



PANTONE®

1665

PANTONE®

354

PANTONE®

123

PANTONE®

BLACK

BRICK

GREEN

YELLOW

BLACK

PANTONE®

C

M

Y

K

0

80

100

5

C

M

Y

K

85

0

100

0

C

M

Y

K

0

20

100

0

C

M

Y

K

0

0

0

100

R

G

B

209

51

9

R

G

B

0

139

13

CMYK RGB

R

G

B

250

183

0

R

G

B

0

0

0

Flat versions of the Official Logo (available in 1,3 and 4 flatcolours) have been designed for use where the gradation in the‘heart’ creates problems in reproduction. This might be the casefor non-offset reproduction processes such as silkscreen printing,embroidery, embossing, etc.For this version, the ‘heart’ is reproduced in a single, flat colour.All other graphic standards and colour references defined for theOfficial Logo also apply to this flat version.The flat version is acceptable in either portrait or landscapeformat. It must be reproduced in its exact configuration. Noneof the elements may be altered or repositioned.

Flat 4 colour portrait


LIGHT BACKGROUND

DARK BACKGROUND

12 OFFICIAL LOGO: FLAT COLOUR VERSIONS LANDSCAPE

Flat 4 colour landscape


PANTONE®

1665

PANTONE®

354

PANTONE®

BLACK

BRICK

GREEN

BLACK

PANTONE®

C

M

Y

K

0

80

100

5

C

M

Y

K

85

0

100

0

C

M

Y

K

0

28

35

0

C

M

Y

K

0

0

0

100

R

G

B

209

51

9

R

G

B

0

139

13

CMYK RGB

R

G

B

239

184

169

R

G

B

0

0

0

PANTONE®

123PANTONE®

1665

13 OFFICIAL LOGO: THREE COLOUR FLAT VERSION PORTRAIT AND LANDSCAPE

Flat 3 colour portrait

Flat 3 colour landscape


LIGHT BACKGROUND

DARK BACKGROUND

35%


LIGHT BACKGROUND

DARK BACKGROUND

PANTONE®

1665

BRICK

GREEN

PANTONE®

C

M

Y

K

0

80

100

5

R

G

B

209

51

9

CMYK RGB

C

M

Y

K

0

28

35

0

R

G

B

239

184

169

PANTONE®

123PANTONE®

1665

35%

PANTONE®

354

C

M

Y

K

85

0

100

0

R

G

B

0

139

13

C

M

Y

K

30

0

35

0

R

G

B

166

214

170

PANTONE®

123PANTONE®

354

14 OFFICIAL LOGO: ONE COLOUR VERSION PORTRAIT

A single colour version of the Official Logo in both configurations(portrait and landscape) is provided for creative flexibility.On a white or light flat background, the Official Logo may bereproduced in the colours presented on this page and the nextone.

On a black or dark, flat background it may be reproducedin the solid colours presented on this page and thenext one.The colours must be used at 100% of their intensity.

35%


LIGHT BACKGROUND

DARK BACKGROUND

15 OFFICIAL LOGO: ONE COLOUR VERSION PORTRAIT

DARK

BRICK

DARK

GREEN

DARK

BLUE

PANTONE®

350

C

M

Y

K

90

0

100

70

PANTONE®

294

C

M

Y

K

100

60

0

50

PANTONE® CMYK RGB

C

M

Y

K

0

35

35

14

PANTONE®

123

35%PANTONE®

181

C

M

Y

K

30

0

35

24

PANTONE®

123PANTONE®

350

35%

PANTONE®

181

C

M

Y

K

0

100

100

40

C

M

Y

K

35

21

0

17

PANTONE®

123

35%PANTONE®

294

R

G

B

128

33

34

R

G

B

239

184

169

R

G

B

37

62

40

R

G

B

179

187

180

R

G

B

0

53

116

R

G

B

166

184

206


LIGHT BACKGROUND

DARK BACKGROUND

For the landscape version, the same colour palette may be used.

16 OFFICIAL LOGO: ONE COLOUR VERSION LANDSCAPE

PANTONE®

1665

BRICK

PANTONE®

C

M

Y

K

0

80

100

5

R

G

B

209

51

9

CMYK RGB

C

M

Y

K

0

28

35

0

R

G

B

239

184

169

PANTONE®

123PANTONE®

1665

35%



For one colour use on a black or white background, two versionsof the Official Logo are available:

•Flat black and white•Halftone

The Official Logo can be reproduced in both configurations,portrait and landscape.

17 OFFICIAL LOGO: BLACK AND WHITE VERSION PORTRAIT

Flat black and white portrait

PANTONE®

123

PANTONE®

BLACK

PANTONE®

BLACK

35%


LIGHT BACKGROUND

DARK BACKGROUND

18 OFFICIAL LOGO: BLACK AND WHITE VERSION LANDSCAPE

Flat black and white landscape


Based on the full colour Official Logo version, the halftone versionsare made of different shadows of black.


19 OFFICIAL LOGO: HALFTONE VERSION PORTRAIT

Halftone portrait

LIGHT BACKGROUND

DARK BACKGROUND

20 OFFICIAL LOGO: HALFTONE VERSION LANDSCAPE

Halftone landscape


21 OFFICIAL LOGO: LEGAL NOTICE


The design of the Official Logo is unique and distinctive and istherefore protected. The Legal Notice must appear with theOfficial Logo at all times in the position shown here (cf illustration).Please note that the Legal Notice is rescaled in different sizes ofthe Official Logo in order to remain visually consistent throughoutall usage. This means that when used in small or very large sizes,beyond the sizes provided, please refer to guidelines (page 24)where it needs to be resized appropriately, to maintain clear andproper legibility.


22 OFFICIAL LOGO: LEGAL NOTICE - SPECIAL CASES

please note: never exceed the width of the logo

X ≥ 7 mm

When reproduction techniques do not allow the printing of alegible Legal Notice, then the “TM” notice appears next to theOfficial Logo and “The UEFA EURO 2004™ Official Logo isprotected by trademarks and copyright. All rights reserved.”appears somewhere else on the item.

23 OFFICIAL LOGO: EXCLUSION AREA


The Official Logo should always be surrounded by a prescribedarea of clear space to enable it to remain clean and prominent.Within this Exclusion Area, no copy or graphic element (beyondthose provided in this Manual) may be introduced and no variablebackgrounds or dark colours may appear.The dimension of the Exclusion Area applies to the portrait andlandscape versions of the Official Logo, for any kind of background.

In certain cases presented in this Manual (e.g. use on selectedbackgrounds), the Exclusion Area can be reduced.

X

1/6 X

1/6 X

1/6 X

1/6 X

1/6 X

1/6 X

1/6 X

1/6 X


Size Ranges of Official LogoEach version of the Official Logo is saved in different sizes: small,medium, large and extra large.Please only adapt the size of the artwork within the specifiedranges in order to maintain the highest possible quality and toensure that the Legal Notice is always legible.Do not use the Official Logo in any size smaller than the minimumsize.

PORTRAIT VERSION

LANDSCAPE VERSION

24 OFFICIAL LOGO: SIZE RANGES

X

x=7mmx=15mm

SMALL

MEDIUM

x=25mm

LARGE

x=50mm

XLARGE

includedexcluded

X


Colour range systemUse this visual scheme to choose the right Official Logo for thebackground colours you want to apply. Please note that aboveall, clarity of reproduction is essential. Please ensure that allelements of the Official Logo (including the Legal Notice) arehighly visible at all times.

25 OFFICIAL LOGO: USE ON COLOUR BACKGROUNDS

LIGHT BACKGROUND INTERMEDIATE DARK BACKGROUND


When using the Official Logo on any photographic background,please follow this scheme with special attention for problematicbackgrounds, too complicated to use. In this case, a blackhalftone multiplied box must be created to protect the OfficialLogo.


26 OFFICIAL LOGO: USE ON PHOTOGRAPHIC BACKGROUNDS

27 OFFICIAL LOGO: OFFICIAL TYPEFACE


None of the texts within the Official Logo may be modified.The Legal Notices and the Official Designations in the CompositeLogos are typeset in HELVETICA.

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

HELVETICA ROMAN


HELVETICA LIGHT

HELVETICA BOLD



HELVETICA MEDIUM

28 OFFICIAL LOGO: USE OF WORD MARK


The Word Mark can be used to replace the Official Logo in specialcases like very small applications. Here are the main rules for itsusage.

The Word Mark may only be reproduced in the black and whiteversions set out on this page.

It is imperative, however, that the statement “The UEFA EURO2004™ Official Logo is protected by trademarks and copyright.All rights reserved.” appears somewhere else on the item.

15 mm

MAXIMUM SIZE REDUCTION

x

EXCLUSION AREA

TM

1/6 X

1/6 X1/6 X

1/6 X


The Symbol may be used as a graphic element, but it must becomplemented by the Official Logo application. This use isconsidered as a secondary graphic application. The symbol maybe cropped ensuring that at least 25% of it is visible. The OfficialLogo must appear on the same page.The Symbol can not be used as a pattern device.

When using the crop version of the Official Logo, the Legal Noticemust be positioned in a visible manner in proximity to the OfficialLogo. There is no specific requirement for the positioning of theLegal Notice. Please refer to your UEFA EURO 2004™Representative for further information.

MAXIMUM HORIZONTAL CROP

29 OFFICIAL LOGO: USE OF THE SYMBOL AS A GRAPHIC ELEMENT

MAXIMUM VERTICAL CROP

MINIMUM 25% LOGO CROP

Special VersionSpecial versions have been created when reproduction techniquesdo not allow usage of official versions presented above in thischapter.

They are available in portrait and landscape versions.

The Legal Notice should be replaced as indicated on page 22.

30 OFFICIAL LOGO: SPECIAL VERSIONS - BLACK AND WHITE LINE

BLACK LINE PORTRAIT(embossing version)

WHITE LINE PORTRAIT(debossing version)

BLACK LINE LANDSCAPE(embossing version)

WHITE LINE LANDSCAPE(debossing version)



31 OFFICIAL LOGO: SPECIAL VERSIONS - SIZE RANGES

x=7mmx=15mm

SMALL

MEDIUM

x=25mm

LARGE

x=50mm

XLARGE

Size RangesThe special version Logo is saved in different sizes: small, medium,large and xlarge.

Please only adapt the size of the artwork within the specifiedranges in order to maintain the highest possible quality and toensure that the TM is always legible.Do not use the special version in any size smaller than theminimum.

X


The success of the UEFA EURO 2004™ Official Logo relies onthe clarity and consistency with which it is implemented. Distortingor changing the Official Logo reduces its legal protection. Thefollowing examples illustrate some potential mistakes whichshould be avoided. Please note that no attempt should be madeto redraw, modify or separate any elements of the Official Logo.

Do not use the full colour Logoover a bright yellow background.

Do not use non-approvedcolours within the OfficialSymbol.

Do not use non-approvedcolours within the Official WordMark.

Do not use other negative logosthan the ones presented in thisManual (see page 14).

Avoid having patterned orcomplex backgrounds.

32 OFFICIAL LOGO: UNACCEPTABLE USE - COLOURS


Do not distort the Official Logo. Do not invert the positions of thesymbol and logotype inlandscape version.

Do not substitute the logotypewith another typeface.

Do not rotate or flip the Symbol. Do not use the Symbol withoutspecific guidance.

33 OFFICIAL LOGO: UNACCEPTABLE USE - SHAPES

Do not use the Official Logowithout the Legal Notice unlessexpressly permitted in this Manual.

Do not separate the Symbol fromthe Word Mark.

Do not use the Symbol as arepetitive graphic element orpattern device.

1 INTRODUCING THE FAMILY OF GRAPHIC ELEMENTS


The Graphic Elements FamilyBased on traditional Portuguese icons, we have created a familyof 6 Graphic Elements.

Copyright noticeWhen using Graphic Elements, please ensure that the statement“©2002 UEFA” appears within the usage.

The PatternThese 6 elements will mix freely, creating an atmosphere offantasy and magic.

They convey the message of passion that involves everyonefollowing and participating in the UEFA EURO 2004™ event.

2 GRAPHIC ELEMENTS: INDIVIDUAL SYMBOL CONSTRUCTION


Vectorial ShapeThe rough artistic style of the symbols for all the shapes havebeen converted to vectorial form. It is completely forbidden todistort the vectorial shape.

Individual Graphic RotationThe symbols can be rotated in both ways (clockwise andcounterclockwise) in any degree value.


Individual Graphics size1. The individual reproduction of the icons cannot be smallerthan 4 mm high.2. There is no limit for the enlargement of the icon.

3 GRAPHIC ELEMENTS: INDIVIDUAL SHAPE APPLICATION

4 mm

The following palette of colours are the recommended flat colourtreatments for the Graphic Elements.


4 GRAPHIC ELEMENTS: INDIVIDUAL USE - FLAT ONE COLOUR VERSION

BRICK

GREEN

YELLOW

BLACK

Official Colour PaletteThe symbols can be reproduced in all the Official Colours in thisManual.

Any other colour variations must be submitted to UEFA for approval.

DARKBRICK

DARKGREEN

DARKBLUE

PANTONE® CMYK RGB

PANTONE®

354

C

M

Y

K

85

0

100

0

PANTONE®

123

C

M

Y

K

0

20

100

0

PANTONE®

BLACK

C

M

Y

K

0

0

0

100

PANTONE®

294

C

M

Y

K

100

60

0

50

PANTONE®

350

C

M

Y

K

90

0

100

70

PANTONE®

181

C

M

Y

K

0

100

100

40

PANTONE®

1665

C

M

Y

K

0

80

100

5

R

G

B

209

51

9

R

G

B

0

53

116

R

G

B

37

62

40

R

G

B

102

33

34

R

G

B

0

0

0

R

G

B

250

183

0

R

G

B

0

139

13


5 GRAPHIC ELEMENTS: INDIVIDUAL USE - HALFTONE VERSION

Halftone ApplicationThe symbols can be reproduced in any solid or halftone colour.The application over light background must be 35% of the solidcolour and over dark background must be 75% of the solid colour.


SOLIDCOLOUR

SOLIDCOLOUR

35%SOLID

COLOURSOLID

COLOUR

75%

6 GRAPHIC ELEMENTS: COMPOSITION USE - THE PATTERN


The following examples demonstrate fixed pattern usage (andtheir formation).

Perpendicular PatternThis pattern can be developed in both axis (landscape and portrait)and in diagonal.

7 GRAPHIC ELEMENTS: COMPOSITION USE - THE PATTERN


Pattern ApplicationThe pattern can be applied as background wallpaper withoutfixed pattern usage.

8 GRAPHIC ELEMENTS: COMPOSITION USE - ONE COLOUR SPIRAL FORM


The Spiral EffectAll 6 elements must be used to create different shape combinations.Each one can be changed, rotated and scaled but not distorted. Thespiral is defined by a curve line that indicates the orientation.

This effect is not easy to apply. All new spirals created must beapproved by UEFA.

Spiral FormThe 6 elements can be mixed freely to create a spiral effect whichcommunicates the spirit of fantasy and magic.

9 GRAPHIC ELEMENTS: COMPOSITION USE - FULL COLOUR SPIRAL FORM


The Spiral FormThe family of Graphic Elements was created to be combined withthe Official Logo. This specific application must be subjected to thesame rules as the Official Logo usage, always preserving the bestperception for the Official Logo.

10 GRAPHIC ELEMENTS: COMPOSITION USE - FULL COLOUR SPIRAL CONSTRUCTION


Photographic Construction

1. The background must be a dark colour.

2. The Graphic Elements must be lighter than the background. It ispossible to create mask effects in the Graphic Elements.

3. The light effects must be in a bright yellow and create sufficientcontrast over the Graphic Elements.

4. The photographic effect will be completed when the layers becomeone flat document.

5. The Official Logo must be positioned in the most neutral area overthe elements.

Please note that any colour variation must be submitted to UEFA forapproval.

Paragraph breaks, indent graphics and page margins are availableto highlight your text pages.


11 GRAPHIC ELEMENTS: EDITORIAL USE

Lorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibheuismod tincidunt ut laoreetdolore magna aliquam eratvolutpat.

Vel illum dolore eu feugiat nulla facilisis atvero eros et accumsan et iusto odiodignissim qui blandit praesent luptatumzzril delenit augue duis dolore te feugaitnulla facilisi. Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat.Ut wisienim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortiscommodo consequat.

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minimveniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat. Lorem ipsumdolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam eratvolutpat.Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit.Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.Ut wisi enim ad minimveniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat. Vel illum doloreeu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duis

dolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam eratvolutpat.Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipitlobortis commodo consequat.

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.Ut wisi enim ad minimveniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat. Vel illum doloreeu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duisdolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam eratvolutpat.Ut wisi enim ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ad minimveniam, quis nostrud exerci tationullamcorper suscipit lobortis commodoconsequat.

Vel illum dolore eu feugiat nulla facilisis atvero eros et accumsan et iusto odiodignissim qui blandit praesent luptatumzzril delenit augue duis dolore te feugaitnulla facilisi. Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat.Ut wisienim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortiscommodo consequat.

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat. Duisautem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eroset accumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duis dolorete feugait nulla facilisi. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat.Ut wisi enimad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis commodoconsequat.Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat

volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat. Loremipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpat.Utwisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis commodoconsequat.

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam eratvolutpat.Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eumiriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Ut wisienim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis commodo consequat.

Page margins

Graphic indents

Paragraph breaks


12 GRAPHIC ELEMENTS: EDITORIAL USE

Page Margins SizesTwo sizes of page margins are available: medium and thin. Both can beused for top, bottom or side of the pages. The size of the margin can beadjusted to fit your pages.

HALFTONE ELEMENTS ON WHITEBLACK ELEMENTS ON WHITE

SHORT

LONG

MEDIUM

THIN

HALFTONE ELEMENTS ON BLACKWHITE ELEMENTS ON BLACK

WHITE ELEMENTS ON COLOURCOLOUR ELEMENTS ON WHITE

ColoursThe Official Colour Palette and the Halftone versions frompages 4 and 5 can be used. See examples below.

Individual Symbol ReferenceThe individual symbols can also beapplied as paragraph breaks or indent graphics.

1 2 3 4 5 6

Paragraph Breaks SizesParagraph breaks are available in two versions: short and long.


13 VECTORIAL VS. PHOTOGRAPHIC APPLICATION: PRINT

VectorialFor a glass with vinyl overlay, the vectorial application is used.

PhotographicFor a panel with digital print, the photographic application is used.


14 GRAPHIC ELEMENTS: VECTORIAL USE - INTERNET

Special conditions apply for usage on internet website, please seerelevant chapter.

Vectorial (FLASH)The vectorial application can be used to create flash animated banners

Photographic (HTML)The photographic application can be used to create the bannerbackground

Standard banners: 142x52 pixels

UEFA EURO 2004™ banner: 234x60 pixels

UEFA EURO 2004™ banner: 468x60 pixels


15 VECTORIAL VS. PHOTOGRAPHIC APPLICATION: INTERNET

Vectorial (FLASH)Example of vectorial use

Photographic (HTML)Examples of photographic use

Special conditions apply for usage on internet website, please seerelevant chapter.


16 GRAPHIC ELEMENTS: POWERPOINT TEMPLATE

The templates below have been designed to enable you to createpresentations using the Official Logo and the light effect.


1 OFFICIAL PARTNERS COMPOSITE LOGO: GRAPHIC DESCRIPTION

X

1/6 x

1/4 x

1/3 x

y

max 3/4y

1/4 x

1/6 x

1/6 x

CORPORATE

LOGO

TypographyFont: 55 Helvetica RomanSize: (at this scale) 12.5ptsKerning: 5%(space between two letters)Leading: 170%(space between two lines)

Graphic element watermark

OFFICIAL

DESIGNATION

MINIMUM GRID SIZE

35mm

CORPORATE

OFFICIAL

DESIGNATION

MINIMUM GRID SIZE

z

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE

PORTRAIT VERSION

Graphic DescriptionIn order to support their involvement and gain association withthe event, Official Partners of UEFA EURO 2004™ may combinetheir name or Corporate Logo with the Official Logo to forma Composite Logo.The graphic standards and colour references defined in thisManual also apply to the Official Logo used within the CompositeLogo.It can be reproduced in a portrait or landscape format integratingthe Official Logo according to the graphic guidelines defined inthe following chapter.


Authorised useThe Official Partners Composite Logo must be reproducedin its exact configuration; none of the elements may be alteredor repositioned.The Legal Notice must appear with the Official Logo at alltimes as explained above in this Manual.The guidelines set out below must be adhered to when formingthe Composite Logos. They can be reproduced in a portraitor landscape format, integrating either the portrait or landscapeversion of the Official Logo accordingly.

In the portrait format, the Official Partners Corporate Logoappears below the Official Logo, in an area no larger thanindicated.In the landscape format, the Official Partners Corporate Logois reproduced on the right hand side. The area designatedfor the Corporate Logo should be no larger than that indicated.As an Official Partner, any further Composite Logos beyondthose offered in this Manual should be submitted to UEFA forapproval. Please contact your authorised UEFA EURO 2004™Representative to discuss possible creative.To preserve the integrity of the Composite Logo, a minimumsize has been defined.

Use of the Official Logo and Official Designation is subject tothe terms detailed in your agreement, please refer to therelevant pages.

2 OFFICIAL PARTNERS COMPOSITE LOGO: AUTHORISED USE

TypographyFont: 55 Helvetica RomanSize: (at this scale) 11ptsKerning: 5%


1/6 x1/6 x1/6 x

1/6 x

1/6 x

1/6 x

1/6 x

max 3/4y

CORPORATE LOGO

OFFICIAL DESIGNATION

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE

LANDSCAPE VERSION

Z


3 OFFICIAL PARTNERS COMPOSITE LOGO: AUTHORISED USE

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


MINIMUM GRID SIZE MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

X

1/2 x

1/2 x

1/2 x

1/2 x1/2 x

Y

1/2 Y 1/2 Y

1/2 Y

1/2 Y

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION


C

M

Y

K

100

60

0

50

35%PANTONE®

294

PANTONE®

181

C

M

Y

K

0

100

100

40

PANTONE®

350

C

M

Y

K

90

0

100

70

PANTONE® CMYK

PANTONE®

BLACK

C

M

Y

K

0

0

0

100

LIGHT BACKGROUND DARK AND COLOURED BACKGROUND

35%PANTONE®

GREY 1COLOUR

90%C

M

Y

K

0

0

0

10

BLACK

DARKBRICK

DARKGREEN

DARKBLUE

R

G

B

229

229

229

R

G

B

37

62

40

R

G

B

0

53

116

R

G

B

102

33

34

R

G

B

0

0

0

Colour useThe Composite Logos have been designed for use in :

• full colour: light, dark, dark green, dark brick and dark blue background• flat colour: light and dark background• one colour flat: light, dark, dark green, dark brick and dark blue background• black and white and halftone: light and dark background

4 OFFICIAL PARTNERS COMPOSITE LOGO: COLOUR USE

Graphicelement

watermark

Graphicelement

watermark


5 OFFICIAL PARTNERS COMPOSITE LOGO: FULL COLOUR LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

The following pages illustrate the different Composite Logopossibilities.

Please submit all your Composite Logo requests to your UEFAEURO 2004™ Representative.

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo



If necessary, a thin white line around the Composite Logo canbe used when the Composite Logo is placed over a similarbackground.


6 OFFICIAL PARTNERS COMPOSITE LOGO: FULL COLOUR DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

OFFICIAL

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




7 OFFICIAL PARTNERS COMPOSITE LOGO: FULL COLOUR DARK GREEN BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo



8 OFFICIAL PARTNERS COMPOSITE LOGO: FULL COLOUR DARK BRICK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS


MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




9 OFFICIAL PARTNERS COMPOSITE LOGO: FULL COLOUR DARK BLUE BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo



10 OFFICIAL PARTNERS COMPOSITE LOGO: FLAT COLOUR LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS


5% BLACK

PANTONE WARM GREY 1 C0c - 0m - 0y - 10k

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo



CorporateLogo

CorporateLogo


OFFICIAL

DESIGNATION

CorporateLogo

OFFICIAL

DESIGNATION



11 OFFICIAL PARTNERS COMPOSITE LOGO: FLAT COLOUR DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo

OFFICIAL DESIGNATIONMINIMUM GRID SIZE MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE BLACK C0c - 0m - 0y - 100k

PANTONE BLACK C (90%)0c - 0m - 0y - 90k


12 OFFICIAL PARTNERS COMPOSITE LOGO: FLAT COLOUR DARK GREEN BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS



OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


PANTONE 350 C90c - 0m - 100y - 70k

PANTONE 350 C (90%)81c - 0m - 90y - 63k

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo


13 OFFICIAL PARTNERS COMPOSITE LOGO: FLAT COLOUR DARK BRICK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE 181 C0c - 100m - 100y - 40k

PANTONE 181 C (90%)0c - 90m - 90y - 36k


14 OFFICIAL PARTNERS COMPOSITE LOGO: FLAT COLOUR DARK BLUE BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE 294 C100c - 60m - 0y - 50k

PANTONE 294 C (90%)90c - 54m - 0y - 45k


15 OFFICIAL PARTNERS COMPOSITE LOGO: BLACK AND WHITE LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

5% BLACK



16 OFFICIAL PARTNERS COMPOSITE LOGO: BLACK AND WHITE DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE



CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

PANTONE BLACK C

PANTONE BLACK C (90%)


17 OFFICIAL PARTNERS COMPOSITE LOGO: HALFTONE LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




18 OFFICIAL PARTNERS COMPOSITE LOGO: HALFTONE DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

CorporateLogo

MINIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

CorporateLogo



The following examples illustrate unacceptable usage ofthe Official Logo. Always refer to your UEFA EURO 2004™Representative for further guidance.


19 OFFICIAL PARTNERS COMPOSITE LOGO: UNACCEPTABLE USE

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

Do not reproduce any version withoutthe Legal Notice unless expresslypermitted in this Manual.

Do not use background coloursnot presented in this chapter.

Do not ignore the minimum gridsize and its alignment.

Do not substitute the “OfficialDesignation” approved typefaceby another typeface.

Do not distort theComposite Logo


Graphic DescriptionIn order to support their involvement and gain association withthe event, National Supporters of UEFA EURO 2004™ maycombine their name or Corporate Logo with the Official Logo toform a Composite Logo.The graphic standards and colour references defined in thisManual also apply to the Official Logo used within the CompositeLogo.It can be reproduced in a portrait or landscape format integratingthe Official Logo according to the graphic guidelines defined inthe following chapter.

1 NATIONAL SUPPORTERS COMPOSITE LOGO: PORTRAIT VERSION

PORTRAIT VERSION

X

1/6 x

1/4 x

1/3 x

y

max 3/4y

1/4 x

1/6 x

1/6 x

CORPORATE

LOGO



OFFICIAL

DESIGNATION

MINIMUM GRID SIZE

35mm

CORPORATE

LOGO

OFFICIAL

DESIGNATION

MINIMUM GRID SIZE

z

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE

Authorised useThe National Supporters Composite Logo must be reproducedin its exact configuration; none of the elements may be alteredor repositioned.The Legal Notice must appear with the Official Logo at alltimes as explained above in this Manual.The Composite Logos illustrated on this chapter are the onlyapproved formats for use by National Supporters.The guidelines set out below must be adhered to when formingthe Composite Logos. They can be reproduced in a portraitor landscape format, integrating either the portrait or landscapeversion of the Official Logo accordingly.

In the portrait format, the National Supporters Corporate Logoappears below the Official Logo, in an area no larger thanindicated.In the landscape format, the National Supporters CorporateLogo is reproduced on the right hand side. The area designatedfor the Corporate Logo should be no larger than that indicated.To preserve the integrity of the Composite Logo, a minimumsize has been defined.

Use of the Official Logo and Official Designation is subject tothe terms detailed in your agreement, please refer to therelevant pages.If you have any questions regarding proposed usage, pleasecontact your authorised UEFA EURO 2004™ Representative.


2 NATIONAL SUPPORTERS COMPOSITE LOGO: LANDSCAPE VERSION

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE

LANDSCAPE VERSION

y

1/6 x1/6 x1/6 x

1/6 x

1/6 x

1/6 x

1/6 x

max 3/4y



CORPORATE LOGO


Z


3 NATIONAL SUPPORTERS COMPOSITE LOGO: AUTHORISED USE

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo



CorporateLogo

CorporateLogo

X

1/2 x

1/2 x

1/2 x

1/2 x1/2 x

Y

1/2 Y 1/2 Y

1/2 Y

1/2 Y

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION


Colour useThe National Supporters Composite Logo can be reproduced inlandscape or portrait format.The Composite Logos have been designed for use in:



35%PANTONE®

GREY 1COLOUR

90%C

M

Y

K

0

0

0

10

4 NATIONAL SUPPORTERS COMPOSITE LOGO: COLOUR USE

Graphicelement

watermark

Graphicelement

watermark

R

G

B

229

229

229

C

M

Y

K

100

60

0

50

35%PANTONE®

294

PANTONE®

181

C

M

Y

K

0

100

100

40

PANTONE®

350

C

M

Y

K

90

0

100

70

PANTONE® CMYK

PANTONE®

BLACK

C

M

Y

K

0

0

0

100

BLACK

DARKBRICK

DARKGREEN

DARKBLUE

R

G

B

37

62

40

R

G

B

0

53

116

R

G

B

102

33

34

R

G

B

0

0

0


The following pages illustrate the different Composite Logopossibilities.Please submit all your Composite Logo requests to your UEFAEURO 2004™ Representative.

5 NATIONAL SUPPORTERS COMPOSITE LOGO: FULL COLOUR LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo



CorporateLogo

CorporateLogo



6 NATIONAL SUPPORTERS COMPOSITE LOGO: FULL COLOUR DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




7 NATIONAL SUPPORTERS COMPOSITE LOGO: FULL COLOUR DARK GREEN BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




8 NATIONAL SUPPORTERS COMPOSITE LOGO: FULL COLOUR DARK BRICK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




9 NATIONAL SUPPORTERS COMPOSITE LOGO: FULL COLOUR DARK BLUE BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




10 NATIONAL SUPPORTERS COMPOSITE LOGO: FLAT COLOUR LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo



CorporateLogo

CorporateLogo


OFFICIAL

DESIGNATION

CorporateLogo

OFFICIAL

DESIGNATION

5% BLACK



If necessary, a thin white line around the Composite Logo can beused when the Composite Logo is placed over a similarbackground.

11 NATIONAL SUPPORTERS COMPOSITE LOGO: FLAT COLOUR DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

CorporateLogo

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo



CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION




12 NATIONAL SUPPORTERS COMPOSITE LOGO: FLAT COLOUR DARK GREEN BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE 350 C90c - 0m - 100y - 70k

PANTONE 350 C (90%)81c - 0m - 90y - 63k


13 NATIONAL SUPPORTERS COMPOSITE LOGO: FLAT COLOUR DARK BRICK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

PANTONE 181 C0c - 100m - 100y - 40k

PANTONE 181 C (90%)0c - 90m - 90y - 36k

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION


14 NATIONAL SUPPORTERS COMPOSITE LOGO: FLAT COLOUR DARK BLUE BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE 294 C100c - 60m - 0y - 50k

PANTONE 294 C (90%)90c - 54m - 0y - 45k


15 NATIONAL SUPPORTERS COMPOSITE LOGO: BLACK AND WHITE LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

Logo

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


Corporate


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

5% BLACK



16 NATIONAL SUPPORTERS COMPOSITE LOGO: BLACK AND WHITE DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE BLACK C



17 NATIONAL SUPPORTERS COMPOSITE LOGO: HALFTONE LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




18 NATIONAL SUPPORTERS COMPOSITE LOGO: HALFTONE DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




19 NATIONAL SUPPORTERS COMPOSITE LOGO: UNACCEPTABLE USE

The following examples illustrate unacceptable usage ofthe Official Logo. Always refer to your UEFA EURO 2004™Representative for further guidance.

OFFICIAL

DESIGNATION

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION







1 OFFICIAL BROADCASTERS COMPOSITE LOGO: PORTRAIT VERSION

Graphic DescriptionIn order to support their involvement and gain association withthe event, Official Broadcasters of UEFA EURO 2004™ maycombine their name or Corporate Logo with the Official Logo toform a Composite Logo.The graphic standards and colour references defined in thisManual also apply to the Official Logo used within the CompositeLogo.The illustrations in this chapter are only for print applications. Allother applications will be determined in the Broadcast DesignConcept.

It can be reproduced in a portrait or landscape format integratingthe Official Logo according to the graphic guidelines defined inthe following chapter.

PORTRAIT VERSION

X

1/6 x

1/4 x

1/3 x

y

max 3/4y

1/4 x

1/6 x

1/6 x

CORPORATE

LOGO



OFFICIAL

DESIGNATION

MINIMUM GRID SIZE

35mm

CORPORATE

LOGO

OFFICIAL

DESIGNATION

MINIMUM GRID SIZE

z

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE


Authorised UseThe Official Broadcasters Composite Logo must be reproducedin its exact configuration; none of the elements may be alteredor repositioned.The Legal Notice must appear with the Official Logo at all timesas explained above in this Manual.The Composite Logos illustrated in this chapter are the onlyapproved formats for use by Official Broadcasters.The guidelines set out below must be adhered to when formingthe Composite Logos. They can be reproduced in a portrait orlandscape format, integrating either the portrait or landscapeversion of the Official Logo accordingly.

In the portrait format, the Official Broadcasters Corporate Logoappears below the Official Logo, in an area no larger thanindicated.

In the landscape format, the Official Broadcasters CorporateLogo is reproduced on the right hand side. The area designatedfor the Corporate Logo should be no larger than that indicated.Topreserve the integrity of the Composite Logo, a minimum sizehas been defined.

Use of the Official Logo and Official Designation is subject to theterms detailed in the UEFA/EBU Broadcast Design Concept. Ifyou have any questions regarding proposed usage, please contactyour authorised UEFA EURO 2004™ Representative.

2 OFFICIAL BROADCASTERS COMPOSITE LOGO: LANDSCAPE VERSION

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE

LANDSCAPE VERSION

y

1/6 x1/6 x1/6 x

1/6 x

1/6 x

1/6 x

1/6 x

max 3/4y



CORPORATE LOGO


Z


3 OFFICIAL BROADCASTERS COMPOSITE LOGO: AUTHORISED USE

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo



CorporateLogo

CorporateLogo

X

1/2 x

1/2 x

1/2 x

1/2 x1/2 x

Y

1/2 Y 1/2 Y

1/2 Y

1/2 Y

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION



35%PANTONE®

GREY 1COLOUR

90%C

M

Y

K

0

0

0

10

R

G

B

229

229

229

Colour useThe Composite Logos have been designed for use in:


4 OFFICIAL BROADCASTERS COMPOSITE LOGO: COLOUR USE

Graphicelement

watermark

Graphicelement

watermark

C

M

Y

K

100

60

0

50

35%PANTONE®

294

PANTONE®

181

C

M

Y

K

0

100

100

40

PANTONE®

350

C

M

Y

K

90

0

100

70

PANTONE® CMYK

PANTONE®

BLACK

C

M

Y

K

0

0

0

100

BLACK

DARKBRICK

DARKGREEN

DARKBLUE

R

G

B

37

62

40

R

G

B

0

53

116

R

G

B

102

33

34

R

G

B

0

0

0


5 OFFICIAL BROADCASTERS COMPOSITE LOGO: FULL COLOUR LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

The following pages illustrate the different Composite Logopossibilities.

Please submit all your Composite Logo requests to your UEFAEURO 2004™ Representative.

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




6 OFFICIAL BROADCASTERS COMPOSITE LOGO: FULL COLOUR DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS


MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




7 OFFICIAL BROADCASTERS COMPOSITE LOGO: FULL COLOUR DARK GREEN BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo



Each use of the Official Marksmust be approved in writing byyour authorised UEFA EURO2004™ Representative.

8 OFFICIAL BROADCASTERS COMPOSITE LOGO: FULL COLOUR DARK BRICK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




9 OFFICIAL BROADCASTERS COMPOSITE LOGO: FULL COLOUR DARK BLUE BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




10 OFFICIAL BROADCASTERS COMPOSITE LOGO: FLAT COLOUR LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

OFFICIAL

DESIGNATION

CorporateLogo

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo



CorporateLogo

CorporateLogo


OFFICIAL

DESIGNATION

5% BLACK



11 OFFICIAL BROADCASTERS COMPOSITE LOGO: FLAT COLOUR DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS


MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION




12 OFFICIAL BROADCASTERS COMPOSITE LOGO: FLAT COLOUR DARK GREEN BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE 350 C90c - 0m - 100y - 70k

PANTONE 350 C (90%)81c - 0m - 90y - 63k


13 OFFICIAL BROADCASTERS COMPOSITE LOGO: FLAT COLOUR DARK BRICK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE 181 C0c - 100m - 100y - 40k

PANTONE 181 C (90%)0c - 90m - 90y - 36k


14 OFFICIAL BROADCASTERS COMPOSITE LOGO: FLAT COLOUR DARK BLUE BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE 294 C100c - 60m - 0y - 50k

PANTONE 294 C (90%)90c - 54m - 0y - 45k


15 OFFICIAL BROADCASTERS COMPOSITE LOGO: BLACK AND WHITE LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

5% BLACK



16 OFFICIAL BROADCASTERS COMPOSITE LOGO: BLACK AND WHITE DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE

MAXIMUM GRID SIZE

CorporateLogo


CorporateLogo


CorporateLogo

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

PANTONE BLACK C



17 OFFICIAL BROADCASTERS COMPOSITE LOGO: HALFTONE LIGHT BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo




18 OFFICIAL BROADCASTERS COMPOSITE LOGO: HALFTONE DARK BACKGROUND PORTRAIT AND LANDSCAPE VERSIONS

MINIMUM GRID SIZE


OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

MAXIMUM GRID SIZE

CorporateLogo

CorporateLogo

CorporateLogo

CorporateLogo



The following examples illustrate unacceptable usage of theOfficial Logo. Always refer to your UEFA EURO 2004™Representative for further guidance.


19 OFFICIAL BROADCASTERS COMPOSITE LOGO: UNACCEPTABLE USE

OFFICIAL

DESIGNATION

CorporateLogo

OFFICIAL

DESIGNATION

CorporateLogo

OFFICIAL

DESIGNATION

OFFICIAL

DESIGNATION

CorporateLogo

CorporateLogo

CorporateLogo






Each use of the AccommodationAgency Logo must be approved inwriting by your authorised UEFAEURO 2004™ Representative.

Graphic DescriptionThe Accommodation Agency Logo has been created on the basisof the UEFA EURO 2004™ Official Logo.The Accommodation Agency Logo has been created in threeversions:

• a Full Colour version with light backgroundand dark background;

• a Black and White flat version;• a Halftone version.

The Accommodation Agency Logo consists of the portrait orlandscape versions of the Official Logo, and a box containing theOfficial Designation “Accommodation Agency”.

The Accommodation Agency Logo exists in both portrait andlandscape versions. Portrait is the preferred version; please usethis in the majority of applications. Only use the landscape versionwhen height restrictions dictate.

Authorised useUsage of the Accommodation Agency Logo is strictly inaccordance with the terms of the agreement applicable to theAccommodation Agency. No other usage will be permitted.

1 ACCOMMODATION AGENCY: PORTRAIT VERSION

X

1/6 x

1/6 x

1/3 x

1/6 x

1/6 x

1/6 x

1/6 x

1/3 x

X

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE

z

TypographyFont: 55 Helvetica Medium

Colour useWhen reproduced in full colour, the box containing the OfficialDesignation “Accommodation Agency” must have the blackbackground with the light effect underlining the Designation; thetext of the Designation is reversed out in white.


2 ACCOMMODATION AGENCY: LANDSCAPE VERSION

X

ACCOMMODATION AGENCY

1/6 x

1/6 x

1/6 x

1/6 x

X


1/6 x

1/6 x

1/6 x

1/6 x

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE



3 ACCOMMODATION AGENCY: FULL COLOUR PORTRAIT VERSION


ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY


4 ACCOMMODATION AGENCY: FULL COLOUR LANDSCAPE VERSION







5 ACCOMMODATION AGENCY: BLACK AND WHITE PORTRAIT AND LANDSCAPE VERSIONS


ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATION AGENCYACCOMMODATION AGENCY


6 ACCOMMODATION AGENCY: HALFTONE PORTRAIT AND LANDSCAPE VERSIONS



ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY



Legal NoticeThe design of the Official Logo is unique and distinctive and istherefore protected. The Legal Notice must appear with theOfficial Logo at all times in the position shown here (see illustration).Please note that the Legal Notice is rescaled in different sizes ofthe Official Logo in order to remain visually consistent throughoutall usage. This means that when you wish to use the Official Logoin small or very large sizes, beyond the sizes provided, you shouldrefer to your authorised UEFA EURO 2004™ Representative forfurther guidance.

Official TypefaceNone of the texts within the Official Logo may be modified.The Legal Notices and the Official Designations in the CompositeLogos are typeset in HELVETICA.

7 ACCOMMODATION AGENCY: LEGAL NOTICE AND OFFICIAL TYPEFACE


HELVETICA MEDIUM

ACCOMMODATIONAGENCY


Colour range systemUse this visual scheme to choose the right AccommodationAgency Logo for the background colours you want to apply.Please note that above all, clarity of reproduction is essential.Please ensure that all elements of the Official Logo (includingthe Legal Notice) are highly visible at all times.

8 ACCOMMODATION AGENCY: USE ON COLOUR BACKGROUNDS



9 ACCOMMODATION AGENCY: USE ON PHOTOGRAPHIC BACKGROUNDS



Usage of the Accommodation Agency Logo in its approvedversions presents specific challenges in a web environment,particularly on the legibility of the Legal Notice. For this reason,we have created special versions of the Accommodation AgencyLogo as described below.

Please note that in contrast to offline usage, it is permissible touse the Official Logo without the Legal Notice in the mannerindicated in this page. It is imperative, however, that the statement“The UEFA EURO 2004™ Official Logo is protected by trademarksand copyright. All rights reserved.” appears at the bottom ofeach and every page on which the Official Logo features.When submitting web pages featuring the Official Logo for

approval to your UEFA EURO 2004™ Representative, pleaseensure that both the Logo and the special Legal Notice arefeatured.

10 ACCOMMODATION AGENCY: WEB PAGE

z

Rule application from 50 px.

z=50 px

z=100 px

z=140 px

z=40 px

Rule application within 40 to 50 px range.

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY


11 ACCOMMODATION AGENCY: WEB PAGE


ACCOMMODATIONAGENCY


ACCOMMODATIONAGENCY

PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION



The following examples illustrate unacceptable usage of theAccommodation Agency Logo. Always refer to your UEFA EURO2004™ Representative for further guidance.

12 ACCOMMODATION AGENCY: UNACCEPTABLE USE

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

ACCOMMODATIONAGENCY

Do not use unapprovedlogo versions.

Do not reproduce any version withoutthe Legal Notice unless expresslypermitted.

Do not use background coloursnot presented.

Do not ignore the grid sizes andits alignments.


Do not distort theAccommodation Agency Logo.

Authorised useThe Official Licensed Product Logo must be used foridentification/authentification purposes on products, packaging,containers and hang tags as well as in relation to advertisingand promotional materials. All usage will be subject to thisManual and each Licensee’s agreement with UEFA.

These guidelines will enable Licensees to correctly use theOfficial Marks. By following these guidelines and adhering tothe approval procedures and turnaround times, Licensees willavoid costly errors in producing Official Licensed Productsand related advertising and promotional material.Should Licensees have any further questions, they arerequested to contact UEFA’s Licensing Representative.

Official Licensed Product LogoBasic applicationsThe Official Licensed Product Logo must appear at least onceon each Official Licensed Product. This identifies it clearly asan Official Licensed Product, regardless of which Official Markis used in the design.

The identification of the Licensee (what is necessary to complywith applicable legal requirements of product manufactureridentification) must be permanently displayed on each OfficialLicensed Product. However, it must never be placed adjacentto the Official Licensed Product Logo in such a manner thatit creates a Composite Logo and it must not be prominent inappearance.

ProductsThe following elements must appear on every single OfficialLicensed Product:

• The Official Licensed Product Logo with Legal Notice,(except in case of technical constraints) and must be subjectto UEFA prior approval.

• The name or Corporate Logo of the Licensee precededby the statement ‘Manufactured under licence’ by (Licensee’sname and/or Corporate Logo of the Licensee). Made in (countryof manufacture)’.

• The statement ‘The UEFA EURO 2004™ Official Logois protected by trademarks and copyright. All rights reserved’.

These elements may appear (printed or embroidered) on theform label sewn-on and permanently affixed to the garmentfor all apparel, headgear and accessories. With regard to otherOfficial Licensed Products, this identification may be printedon the products.

Packaging or containersThe Official Licensed Product Logo shall be used on all OfficialLicensed Products’ packaging, (e.g. polybag, blister pack,card, box etc.)

The following elements must appear on every single packagingof the Official Licensed Product:

• The Official Licensed Product Logo.• The name or Logo of the Licensee preceded by the

statement ‘Manufactured under licence by (Licensee’s nameand/or Logo). Made in (country of manufacture)’.

• The statement ‘ The UEFA EURO 2004™ Official Logois protected by trademarks and copyright. All rights reserved’.

Hang-tagsWith regard to textile and apparel Official Licensed Products,a hang-tag may be used as packaging and be affixed to allclothing and headgear. The Official Licensed Product Logomust appear on the front of the hang-tag.

The back of the hang-tag will show the Licensee’s companyname and/or Logo preceded by the statement ‘Manufacturedunder licence by (Licensee’s name and/or Logo). Made in(country of manufacture)’ as well as the statement ‘ The UEFAEURO 2004™ Official Logo is protected by trademarks andcopyright. All rights reserved’.

Both statements must be printed using the official typeface.

Advertising and PromotionsIn all advertising and promotional material such as catalogues,advertisements, TV commercials, point of sale material andprinted matter, etc. only the Official Licensed Product Logomay be used.The sole purpose of such advertisements is to identify, promoteand sell the Official Licensed Product. They may therefore notbe used in association with any other product or servicemanufactured or performed by a Licensee or any other thirdparty. For this reason, the placement of the Official LicensedProduct Logo is important and should be directly associatedwith the depiction or naming of the Official Licensed Product.In the display, the Official Logo must be sufficiently prominentto identify clearly the Official Licensed Product being promoted.The Official Licensed Product Logo must not be over dominantin relation to the depiction of the Official Licensed Product.The overall image must be well balanced.Cross promotions or joint promotions are not permitted, unlessa specific authorisation has been obtained in writing fromUEFA through the Licensing Representative.

1 OFFICIAL LICENSED PRODUCT: AUTHORISED USE

Each use of the Official Marks mustbe approved in writing by UEFA’sLicensing Representative.

2 OFFICIAL LICENSED PRODUCT: AUTHORISED USE

Use of the Official Licensed Product Logo:

Apparel Product Labels (incl. neck labels) required

Non-reversible sewn-on labels or patches permitted

Hang tags required

Non apparel Product required

Packaging or containers required

Advertising required

Promotions required

Stationery or business cards not permitted


Official DesignationLicensees may use the Official Designation “Official LicensedProduct of UEFA EURO 2004™” for advertising andpromotional purposes. This is the only designation that aLicensee is entitled to use and any departure therefrom orreference to being an “official licensee” is strictly prohibited.Licensees may not, under any circumstances, replace thewords ‘Official Licensed Product’ as used above with thename of or description of any specific products. The OfficialDesignation may be translated into local language subject toUEFA approval.

Brand identificationOther than for Commercial Affiliates, branding is not permitted– the license granted is a product license, not a promotionallicense – in order to avoid any confusion or misleading of thegeneral public as to the nature of the association of theLicensee with UEFA EURO 2004™.The Licensee identification may not be placed in close proximityto the Official Licensed Product Logo, to avoid the creationof a Composite Logo, and may not be prominent in appearancein relation to the Official Logo.

Third party identificationNo third party identification (name, logo, brand or any otheridentification device) is permitted to appear on Official LicensedProducts, on the packaging or in advertising thereof.

AUTHENTICATION OF UEFA EURO 2004™ OFFICIALLICENSED PRODUCT BY A HOLOGRAPHIC SYSTEM

Programme Implementation

A hang tag or a sticker with a holographic reproduction of theOfficial Licensed Product Logo must be affixed to each OfficialLicensed Product. These will have to be sourced through themanufacturer under Licence.

The hang tags hologram stickers shall be affixed to the products.

The hang tags should be affixed to the aforementioned productswhenever possible, the hologram stickers being affixed to therest of the products.

Description of Holograms

A. Hang tags (7 cm x 5 cm)

The Front• One full colour reproduction of the Official Licensed

Product Logo;• One holographic reproduction of the Official Licensed

Product Logo;• A system of sequential numbers for the purpose of

tracking down products.

The BackThe following statements written in black on a white backgroundusing the official typeface:

• UEFA ownership statement in English:The UEFA word, the UEFA EURO 2004™ Official Logo,

the Official Mascot and the UEFA European FootballChampionship™ Trophy are protected by trademarks andcopyright. All rights reserved.

• Licensee’s identification in English:Manufactured under licence• Made in

B. Hologram Sticker (2.5 cm x 2.5 cm)

• One holographic reproduction of the UEFA EURO2004™ Official Licensed Product Logo;

• A system of sequential numbers for the purpose oftracking down products.


The Official Licensed Product Logo consists of the portrait orlandscape version of the Official Logo, and a box containing theOfficial Designation ‘Official Licensed Product’. These elementsare arranged in a precise manner that may not be modified (pleaserefer to the drawings on the following pages to ensure correctuse of the Official Licensed Product Logos).The Official Licensed Product Logo must be reproduced in itsexact configuration. The Legal Notice must appear legibly in theposition indicated here.

None of the elements may be altered or repositioned. The OfficialLicensed Product Logo must be reproduced in its entirety.

3 OFFICIAL LICENSED PRODUCT: PORTRAIT VERSION

OFFICIAL LICENSEDPRODUCT


X

X

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE

1/6 x

1/6 x

1/3 x

1/6 x

1/6 x

1/6 x

1/3 x

1/6 x

z



4 OFFICIAL LICENSED PRODUCT: LANDSCAPE VERSION

OFFICIAL LICENSED PRODUCT

X

X1/6 x

1/6 x

1/6 xOFFICIAL LICENSED PRODUCT1/6 x

1/6 x

1/6 x

1/6 x1/6 x

z

z=7mm

z=15mm

SMALL

MEDIUM

z=25mm

LARGE

z=50mm

XLARGE


Each use of the Official Marks must beapproved in writing by UEFA’s LicensingRepresentative.

Colour useThe Official Licensed Product Logo can be created in the followingversions:

• full colour version• flat colour version• flat three colour version• one colour versions• black and white flat version• halftone version

5 OFFICIAL LICENSED PRODUCT: COLOUR USE

GREEN

BRICK

BLACK

DARK BRICK

DARK GREEN

DARK BLUE

PANTONE® CMYK


PANTONE®

181

C

M

Y

K

0

100

100

40

PANTONE®

350

C

M

Y

K

90

0

100

70

C

M

Y

K

100

60

0

50

35%PANTONE®

294

PANTONE®

354

C

M

Y

K

85

0

100

0

PANTONE®

BLACK

C

M

Y

K

0

0

0

100

PANTONE®

1665

C

M

Y

K

0

80

100

5


6 OFFICIAL LICENSED PRODUCT: FULL COLOUR PORTRAIT VERSION






SMALL VERSION

LARGE VERSION

SMALL VERSION

LARGE VERSION


7 OFFICIAL LICENSED PRODUCT: FULL COLOUR LANDSCAPE VERSION


OFFICIAL LICENSED PRODUCT OFFICIAL LICENSED PRODUCT

OFFICIAL LICENSED PRODUCT OFFICIAL LICENSED PRODUCT

SMALL VERSION

LARGE VERSION

SMALL VERSION

LARGE VERSION


Flat Colour Version8 OFFICIAL LICENSED PRODUCT: FLAT 4 COLOUR PORTRAIT AND LANDSCAPE VERSIONS





PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION



9 OFFICIAL LICENSED PRODUCT: FLAT 3 COLOUR VERSIONS






PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION


10 OFFICIAL LICENSED PRODUCT: FLAT 1 COLOUR VERSIONS - DARK BRICK






PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION


11 OFFICIAL LICENSED PRODUCT: FLAT 1 COLOUR VERSIONS - DARK GREEN






PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION


12 OFFICIAL LICENSED PRODUCT: FLAT 1 COLOUR VERSIONS - DARK BLUE






PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION


13 OFFICIAL LICENSED PRODUCT: BLACK AND WHITE VERSIONS






PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION

Each use of the Official Marks must beapproved in writing by UEFA’sLicensing Representative.

14 OFFICIAL LICENSED PRODUCT: HALFTONE VERSIONS






PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION


15 OFFICIAL LICENSED PRODUCT: WEB USAGE

Usage of the Official Licensed Product Logo in its approvedversions presents specific challenges in a web environment,particularly on the legibility of the Legal Notice. For this reason,we have created special versions of the Official Licensed ProductLogo as described below.

Please note that in contrast to offline usage, it is permissible touse the Official Logo without the Legal Notice in the mannerindicated in this Chapter. It is imperative, however, that thestatement “The UEFA EURO 2004™ Official Logo is protectedby trademarks and copyright. All rights reserved.” appears atthe bottom of each and every page on which the Official Logofeatures.

When submitting web pages featuring the Official Logo forapproval to your UEFA’s Licensing Representative, please ensurethat both the Logo and the special Legal Notice are featured.


z=50 px

z=100 px

z=40 px


z

z=140 px


16 OFFICIAL LICENSED PRODUCT: WEB USAGE





PORTRAIT VERSION

LANDSCAPE VERSION

PORTRAIT VERSION

LANDSCAPE VERSION



17 OFFICIAL LICENSED PRODUCT: UNACCEPTABLE USE





Do not use non-approvedcolours within the OfficialLicensed Product Logo.

Do not reproduce the OfficialLicensed Product Logo withoutthe Legal Notice.

Do not use non-approvedbackground colours in thischapter.

Do not distort the OfficialLicensed Product Logo.

Do not substitute the "OfficialLicensed Product" approvedtypeface with another typeface.


Size ranges of Word Mark and Brush Stroke MarkEach version of the Word Mark and Brush Stroke Mark are savedin different sizes: small, medium and large.Please only adapt the size of the artwork within the specifiedranges in order to maintain the highest possible quality and toensure that the TM is always legible.Do not use the Word Mark and Brush Stroke Mark in any sizesmaller than the minimum.

18 OFFICIAL LICENSED PRODUCT: WORD MARK AND BRUSH STROKE MARK

LARGE

MEDIUM

SMALL

x=15 mm x=20 mm

x=30 mm

LARGE

MEDIUM

SMALL

Y=23 mm Y=30 mm

Y=45 mm


The Word Mark and the Brush Stroke Mark can be reproducedon Official Licensed Products in the colours presented on thispage.

19 OFFICIAL LICENSED PRODUCT: WORD MARK AND BRUSH STROKE MARK

APPROVED COLOUR VERSIONS

BRICK

GREEN

DARKBRICK

DARKGREEN

DARKBLUE

BLACK


A special mini version of the Official Logo has been created toreproduce the Official Logo in very small sizes.

The mini version can be increased from 5 to 7 mm.The small version can be increased from 7 to 15 mm.

Whenever the special small or mini version is used, the phrase“The UEFA EURO 2004™ Official Logo is protected by trademarksand copyright. All rights reserved.” must appear elsewhere onthe product, i.e. on a label or on the packaging.

20 OFFICIAL LICENSED PRODUCT: SPECIAL MINI AND SMALL VERSIONS

Please check the Official Logo Chapter forother recommended colours and backgrounds.

SPECIAL SMALL VERSIONS

7 mm 15 mm

SPECIAL MINI VERSIONS

5 mm 7 mm

BLACK LINE SYMBOL(embossing version)

WHITE LINE SYMBOL(debossing version)

LANDSCAPE VERSION


21 OFFICIAL LICENSED PRODUCT: MATERIAL APPLICATION

wood metal glass textile

Principal Reproduction Examples


22 OFFICIAL LICENSED PRODUCT: TECHNICAL TABLE

embossing and debossing

when printing, it is mandatory to use a whitemask first-print of the Symbol only, for correct

enhancement of Official Logo colours.

Full Colour •

Flat Colour • • • • • •

Three Colour • • • • • •

One Colour • • • • • •

Black and White • • • • • •

Halftone •

Wood Metal Glass andCrystal

Plastic, Rubberand Vinyl

Ceramic Textile

Printing techniques

Engraving techniques

Special Version • • • • • •

Observations

frosted finishingor shiny/matt surface

shiny/mattsurface

embroidering


23 OFFICIAL LICENSED PRODUCT: APPROVAL FORMS

Please use the following approval forms when submitting yourproposed usage of the Official Marks in licensing applications.

PDFPDF


1 THE TAG LINE: PRESENTATION

EVENT TAG LINE

The UEFA EURO 2004™ Tag Line “Live 4 it!™” has been selectedby UEFA to provide you with a further marketing tool.

The Tag Line conveys in a dynamic manner the inspirational themebehind the Official Logo of "so many emotions, one passion".

The Tag Line conveys the aspirational nature of participating inUEFA EURO 2004™ for all involved, but in particular for the fans.The inclusion of the "4" further emphasises the link between theevent and the experience of participating in the event.

The Tag Line is made available to you using the same brush stroke

typeface as the Word Mark. This ensures graphic consistencybetween the Official Logo and the Tag Line and enhances theintegration between the two.

Please ensure that in all usages, the trade mark notice is apparentand legible and respects the size range.


2 THE TAG LINE: AUTHORISED USE


BRICK

GREEN

DARKBRICK

DARKGREEN

DARKBLUE

BLACK

X 1/6X1/6X

1/6X

1/6X

10 mm

MINIMUM SIZE

EXCLUSION AREA

The Tag Line may only be used in the approved colour versionsset out on this page. The minimum size is 10 mm. Please respectthe exclusion area defined below.


3 THE TAG LINE: SIZE RANGES

LARGE

MEDIUM

SMALL

Y=10 mm Y=20 mm

Y=30 mm

Y

The Tag Line is saved in different sizes: small, medium and large.Please only adapt the size of the artwork within the specifiedranges in order to maintain the highest possible quality and toensure that the “TM” is always legible.Do not use the Tag Line in any size smaller than the minimumsize.


4 THE PORTUGUESE VERSION OF THE TAG LINE: PRESENTATION

EVENT TAG LINE - PORTUGUESE VERSION


5 THE PORTUGUESE VERSION OF THE TAG LINE: AUTHORISED USE


BRICK

GREEN

DARKBRICK

DARKGREEN

DARKBLUE

BLACK

X 1/6X1/6X

1/6X

1/6X

MINIMUM SIZE

EXCLUSION AREA

15 mm

As per the English version, please respect the size range, exclusionarea and use only the approved colour versions.


6 THE PORTUGUESE VERSION OF THE TAG LINE: SIZE RANGES

LARGE

MEDIUM

SMALL

Y=15 mm Y=30 mm

Y=50 mm


7 THE TAG LINE: UNACCEPTABLE USE

Combined Usage Guidelines for The UEFA EURO 2004™ TagLine and Official Logo:

Don'tsWhen used in similar text sizes (see illustration), the Tag Lineshall not be placed next to the Official Logo. A large spaceshould separate both the Official Logo and Tag Line.

PossibleWhen used in significantly different sizes, the Official Logo canbe used as a signature to the Tag Line and vice versa e.g. forlarge signage and tactical advertisements.

If a requirement exists for same size usage of both the OfficialLogo and Tag Line e.g. for a garment, the Official Logo couldbe placed on the front and the Tag Line on the back or vice-versa. This is to ensure better impact and allow both powerfulentities (Official Logo and Tag Line) a sense of balance andsynergy, without competing or fighting for attention. For anyquestions regarding the above, please contact your authorisedUEFA EURO 2004™ Representative, who can provide adviceon the many opportunities to use the two to ensure the bestoutcome and impact.


8 THE TAG LINE: POSSIBLE USE

STADIUM BANNER

T-SHIRT FRONT T-SHIRT BACK


1 ONLINE USAGE OF THE OFFICIAL LOGO: PORTRAIT AND LANDSCAPE VERSIONS

Vectorial (FLASH)Flat colour

Photographic (HTML)Full colour

PORTRAIT LANDSCAPE

Usage of the Official Logo in its approved versions presentsspecific challenges in a web environment, particularly on thelegibility of the Legal Notice. For this reason, we have createdspecial versions of the Official Logo as described below.

Please note that in contrast to offline usage, it is permissible touse the Official Logo without the Legal Notice in the mannerindicated in this Chapter. It is imperative, however, that thestatement “The UEFA EURO 2004™ Official Logo is protectedby trademarks and copyright. All rights reserved.“ appears at thebottom of each and every page on which the Official Logo features.

When submitting web pages featuring the Official Logo for approvalto your UEFA EURO 2004™ Representative, please ensure thatboth the Logo and the special Legal Notice are featured.

Please note that online usage of the Official Logo is subject at alltimes to your agreement with UEFA, in particular the relevant NewMedia and Third Party guidelines. Please refer to your authorisedUEFA EURO 2004™ Representative for specific guidance.

HTML

FLASH


2 ONLINE USAGE OF THE OFFICIAL LOGO: SIZE RANGE

40 pixelsMAXIMUM SIZE REDUCTION

LANDSCAPEPORTRAIT

Monitor resolution:800x600 px

40 pixels

Please ensure that the statement “The UEFA EURO 2004™ OfficialLogo is protected by trademarks and copyright. All rights reserved.“appears at the bottom of each and every page on which theOfficial Logo features.

z


3 ONLINE USAGE OF THE OFFICIAL LOGO: SIZE RANGE


z=50 px

z=100 px

z=40 px


z=140 px

SMALL

MEDIUM

LARGE


4 ONLINE USAGE OF THE OFFICIAL LOGO: EXCLUSION AREA

X

LANDSCAPEPORTRAIT

1/10 X

1/10 X

1/10 X1/10 X

4 px is the minimumExclusion Area

X

1/10 X

1/10 X

1/10 X 1/10 X

4 px is the minimumExclusion Area



5 ONLINE USAGE OF THE OFFICIAL LOGO: SIZE RANGE (SPECIAL USE OF ICONOGRAPHY)

MACINTOSH

MAC ICONS:MAC OS X, MAC OS 9

32 BIT

WINDOWS ICONS:WINDOWS 95/98/NT/2000/XP

8 BIT 4 BIT 1 BIT

16x16 32x32 48x48 128x128

1 BIT

4 BIT

8 BIT

32 BIT

16x16 32x32 48x48

1 BIT

4 BIT

8 BIT

32 BIT

WINDOWS

MAC OS X

WINDOWS XP

The symbol can be used on a computer desktop environmentand also in Internet pages where the minimum size of OfficialLogo cannot be used.

ICO


6 ONLINE USAGE OF THE OFFICIAL LOGO: THE BANNERS

Standard Internet Banner:468x60 pxFull colour

60 px

468 px

Information AreaThe background contains the Graphic Elements spiral formand a curved yellow light effect.

280 px158 px

35 px (Protection Area)




Banners (HTML)Colour palette

Banner (HTML)468x60 px




Standard Internet BannerFull colour

60 px

468 px

Information AreaThe background contains the spiral effect from theGraphic Elements with the light effect.

280 px154 px

Logo ElementsThe Symbol is used as a graphic elementsupplemented by the Word Mark.

35 px (Protection Area)




Banners (HTML)Colour palette

Banner (HTML)468x60 px



1 THE TROPHY: PHOTOGRAPHIC VERSION

The Trophy is available as a photographic reproduction, both in colourand black & white, and as line art graphics (vector drawings) in black& white – with and without the base.

The photographic reproduction of the Trophy must appear on a whitebackground.

The line art version can be applied to a light, flat background whichcontrasts well with the depiction of the Trophy. If the Trophy has tobe applied to a variable or dark background, it is reproduced with awhite outline; the Legal Notice is reversed out in white.The Legal Notice © 1958 UEFA TM must appear with the Trophy atall times, in the position indicated here. When used in small sizes itneeds to be resized appropriately, to maintain proper legibility.The minimum accepted font size is 2.5pt.

The Trophy may be used as a stand-alone graphic or backgroundelement to create themed designs. It is a requirement, however,that one of the configurations of the Official Logo – preferably in fullcolour – appears on the item where the Trophy is applied. For detailson the reproduction of the Official Logo, please refer to the Manualabove.

In order to guarantee high quality reproduction of the Official Trophy,each of the photographic versions of the Trophy is provided in threedifferent resolutions.

HALFTONE TROPHY FULL COLOUR TROPHY


2 THE TROPHY: FLAT VERSION


Euro 2004

Documents

Transcript of Euro 2004