Eureka Business Opportunity...

Eureka Business Opportunity Presentation

Eureka Woodworks, Inc.

http://www.eurekabusiness.com

http://www.eurekachairs.com

APPENDICES

Producer Program Equipment

College Logo Program

Marketing Program

Why is the FactoryTracTM system so important?

Example Pricing & Profit/Expense Model

Frequently Asked Questions

Western Red Cedar

Testimonials and News articles

Links (YouTube, Facebook, and others)

Table of ContentsCompany Overview

• Background and Timeline

• Company Narrative

• Our Team

• Our Facilities

The Producer-Distributor Opportunity

• Overview --- A Micro-Factory!

• Products you can build and sell

• Producer Programs Content

• Producer Program Training

How it works for you

• The right business model for you

• I can build it, but I’m not sure I can sell it?

• The right furniture for your market

• What tools does Eureka have to help me sell?

• The building and marketing cycle

• 12 Good Reasons

What Furniture can you build?

• The Adirondack Program Furniture

• The Garden Program Furniture

• The Junior Program Furniture

How we help you

• Not a franchise!

• Funding and Financing

• Marketing and Selling --- a part of every business!

What do our most successful producers do?

Next Steps….

Eureka Company OverviewBackground and Timeline

Company Narrative

Our Team

Our Facilities

Company OverviewBackground

• Started in Harry Wilk’s

garage

• Turnkey artisan

woodworking business

• Jigs, Templates,

Lumber, etc.

2002

• Merged with Desoto

Products, LLC

• Proprietary producer

jig and template

system as

FactoryTracTM

2006

• Introduced Licensed

Collegial Products

• Have grown to over

30 colleges and

universities

2008

• Leveraged “Branding”

capability to Custom

Producers Logos2010

• 400+ Producers

Worldwide

• New producer

markets

• New Products

2014

Company OverviewThe Eureka Producer Program – Company Narrative

Developed in 2002, Eureka provides a turnkey woodworking business opportunity designed to

turn a garage or small shop into a furniture factory producing and selling the Eureka line of high

quality but affordable outdoor furniture featuring over 50 different designs.

Eureka has four different Producer Programs ranging in price from $3995 to $21,995 and now

has over 400 Producers in the US, Canada, The Caribbean, Europe, Africa, Australia and Russia.

It is the premier lifestyle, part-time or full time woodworking business opportunity with

virtually no competition.

Eureka is also licensed with over 30 colleges and universities to produce logo outdoor furniture

bearing their licensed logos. The outdoor furniture market is estimated to grow to $7.5 Billion

by 2017

Eureka continues to improve its support for our producer family. Each year we add new profit

generating products and ideas, ways to manage costs in your business, and provide to the

ability to tap into significant discounts from our suppliers. We have exciting projects planned

for 2015 that will have a positive and profound impact on your business!

Company OverviewOur Team…..

Harry Wilk, III

President, CEO

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pict>>>

Education:

1972, BA, University of Corpus Christi . Business

/ Economics

Business Background:

1973-1986, Vice President Mergers and

Acquisitions, Brenlin Group

1986–1991, President, Reliable Transportation

Components, Inc.

1991–2002 , Partner, Sigma Financial Group,

Series 7, 22, 63 Licensed

2002–Present, President, Eureka Woodworks,

Inc.

Mark E. Aiken

Vice President, Operations

Education:

1984, BS, Robert Morris University Magna

Cum Laude, Business Information Systems

1988, MBA, Air Force Institute of Technology


1984-1990, Captain, USAF

1990–1993, Sr. Analyst, SSC Laboratory,

Universities Research Association

1993-2010, Sr. Program Director, Advanced

Technology Services, Oracle Corporation

2006–Present, Vice President, Eureka

Woodworks, Inc.

<<<insert

pict>>>

Dave Connot

Vice President, Producer Services

Education:

1970 Winner, SD High School

1974, Master Carpenter License


1992-2004, Founder, JDC Construction

2004-Present, JDC Furniture

2008-Present, Eureka Woodworks, Inc.

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pict>>>

Company OverviewOur “State of the Art” manufacturing facility….

The Producer-Distributor OpportunityOverview --- A Micro-Factory!

Products you can build and sell

Producer Programs Content

Producer Program Training

The Producer-Distributor OpportunityA Micro-Factory for you!

• No need for special facilities

– Most producers start in their garage… We did!

– Lifestyle business, part-time, through full-time, and ability to employ others “Scale to

Sale”

– Limits startup costs; allows business to be economically flexible and meet your goals

• What is a “Micro-Factory”?

– Jigs, Templates, Equipment, and Processes that allow you to be efficient –

“…..Lumber to final product in less than 2 hours….”

– Proven FactoryTracTM method that produces great results from first chair thru dozens of

chairs……

– FactoryTracTM allows you to build furniture quickly, efficiently, and perfectly, every time,

in record time!

– Genuinely turns your small shop or garage into a furniture factory!

• Next, take a look at what you can build in your Micro-Factory…..

The Producer-Distributor OpportunityEasily recognizable and popular products that you can produce and sell!

Adirondack Furniture

Full line of chairs, rockers, gliders,

benches, foot rests, and tables built

in the classic, and easily

recognizable, and highly popular

American style.

Garden Furniture

Full line of chairs, director chairs &

tables, rockers, gliders, benches,

swings, and tables built in highly

popular outdoor style.

Junior Furniture

High quality line of children’s chairs,

benches, rockers, tables, and highly

popular See Saw.

Specialty Furniture

Hugely popular furniture line of

Picnic Tables, Loungers, Recliners,

Sports Chairs, Potters Bench, and

our Santa Fe Line of furniture.

The Producer-Distributor OpportunityOverview of our Main Programs

•Economic package that allows a new producer to test a minimal number of furniture products in their market.

•Gives the producer the capability to build a good representation of our most popular Adirondack products.

Freedom Package

$3,995

•Great entry level package that includes full FactoryTracTM capabilities, Sales & Marketing materials, and basic web site.

•Gives you the materials and system to build 8 of our most popular Adirondack products

Basic Producer

$7,995

•A greatly expanded package that includes the Garden Line of furniture to the basic program, Sales Materials, and POS Web Site

•Gives you the materials and system to build 18 of our most popular Adirondack and Garden furniture products.

Basic Plus Producer

$14,995

•Everything that is included in the Basic Plus, and our very popular Junior Line of furniture, expanded Sales Materials, and POS Web Site

•Gives you the materials and system to build 34 of our most popular Adirondack, Garden, and Junior furniture products.

Master Producer

$21,995

The Producer-Distributor OpportunityContent of our Main Programs – Sales and Marketing

Sales and Marketing – Item Description Freedom Basic Basic Plus Master

Brochures 100 Pieces 200 Pieces 400 Pieces

Postcard Mailers 25 Pieces 50 Pieces 100 Pieces

Web Site 1 Year Hosting (1) 1 Year Hosting (2) 2 Years Hosting (3)

Operations Manual Freedom Basic Basic Plus Master

On Line Forum Membership X X X X

Telephone & Web Support X X X X

(1) Includes basic website; 1 year hosting and Web Speed, website content management

(2) Includes basic website; 1 year hosting; College Logo Feature and Web Speed, website content management(3) Includes basic website; 2 year hosting; Cartamonga shopping cart feature; College Logo Feature and Web Speed, website content management feature

The Producer-Distributor OpportunityContent of our Main Programs – Production Materials

Production Materials – Item Description Freedom Basic Basic Plus Master

Western Red Cedar lumber, full 1" thick Kiln Dried 260 Board Feet 550 Board Feet 1125 Board Feet 1260 Board Feet

Solid Stainless Steel Hardware

1250 1-3/4"screws,

24 bolt, washer,

nut set

1500 1-3/4"screws,

50 bolt, washer, nut

set

2500 1-3/4"

screws, 100 bolt,

washer, nut set

5000 1-3/4" screws, 100

bolt, washer, nut set

100% Western Red Cedar Construction

Full 1'' Thick, Kiln Dried, Select Tight Knot

Furniture Grade Wood

A True Outdoor Wood—Rich Grain & Color

Excellent Dimensional Stability & Endurance

Natural Oils Resist Insects and Decay

Nontoxic—Safe for Indoor or Outdoor Use

How many chairs can I build with each Program?

260bdft = 454 Linear Ft




6” nominal, 5.5” wide, 5/4 material

Freedom Basic Basic Plus Master

260 Board Feet 550 Board Feet 1125 Board Feet 1260 Board Feet

12 23 47 53

The Producer-Distributor OpportunityContent of our Main Programs – Assembly & Cutting Jigs

Assembly and Cutting Jigs – Item Description Freedom Basic Basic Plus Master

Adirondack Assembly Jig X X X X

Back Assembly Jig X X X X

Back Cutting Jig X X X X

Canoe Cutting Jig X X X X

Circle Cutting Jig System for 24”, 36” & 46” Round

Tables X

Director’s Assembly Jig System X

Foot Rest Assembly Jig X X X X

Garden Assembly Jig System X X

Junior Assembly Jig X

Junior Picnic Table Assembly jig X

Oversize Back Assembly Jig X

T-Track Table System X X X

The Producer-Distributor OpportunityContent of our Main Programs – Template Sets

Assembly and Cutting Jigs – Item Description Freedom Basic Basic Plus Master

Adirondack Chair & Love Seat Glider Template Set X

Adirondack Chair & Love Seat Rocker Template Set X

Basic Template Set X X X X

Director Template Set X

Folding Adirondack Chair Template Set X

Garden Template Set X X

Garden Chair & Bench Glider Template Set X

Garden Chair & Bench Rocker Template Set X

Garden Table Top Template Set X X

Junior Template Set X

See Saw Template Set X

The Producer-Distributor OpportunityTraining Program

Training – Item Description Freedom Basic Basic Plus Master

Eureka Producer Training Optional Optional X X

Eureka Annual Producer Meeting Optional Optional Optional Optional

Keith from Louisiana:

“First I wanted to let you know how pleased we are to have attended the training class this past weekend

at your Dallas shop. Dave & Jo did a great job helping us to better understand the process of building the

product. Their personal experiences selling the product gave us a lot of great ideas. Although we had a

marketing plan/strategy in mind, the input on sales & marketing was invaluable. It clarified certain areas

for us and has created a much better focus for our efforts to generate sales. I think they told us that only

about 40% of your producers attend a training class (or maybe it was 60% that do and 40% don't?). I think

that everyone really ought to go through one of your sessions. They are missing a lot by not spending the

time with your folks. “

Training Course:

Course is convened at our “State of the Art” facility in Dallas, Texas. Attendance is limited to just 3

producers for each session to provide intensive “one on one” training to you. The instructors are actual

producers who have run their own successful Eureka business! You will have hands on experience with

our FactoryTracTM jigs and templates system, woodworking machine operation, and sales & marketing

training. You will build actual furniture in your training! All the tips, techniques, and insight from our

hundreds of producers over our 10+ years in the business are included!

Jerry from Delaware:

Hello Dave and Jo, Greetings from southern Delaware! Just wanted to thank you for your hospitality, help

and patience for putting up with me this past weekend. The class was very informative, and worth the

time and money to come out for. The information that you sent me will help also. Hopefully the next time

I'm out there, I will have a few success stories of my own to share. You will probably hear from me soon, I

am very anxious to get started.

How it works for youThe right business model for you

I can build it, but I’m not sure I can sell it?

The right market for your furniture

What tools does Eureka have to help me sell?

The building and marketing cycle

12 Good Reasons

How it works for youChoose the right business model for you….

• How do you want to structure your activity in your business?

– Lifestyle, Part-Time, Full-Time? (Proven success at every level)

– Who’s involved and what can they do? (Fabulous Family Business)

• Different business models to suit your needs….

– Lifestyle…. • (… provides additional income to support a pleasant work/life balance---sometimes called a

“hobby business”). Schedule your business so its convenient to you.

• Enjoy building a product, warm market (social network), selective craft fairs, word of mouth

– Part-Time…. • (…Serious business pursuit to generate significant income on a part-time basis—usually while

you maintain full-time employment elsewhere). Commitment to weekly business schedule

• Similar to lifestyle, but an expanded marketing and larger presence in retail. More effort into direct to customer sales, retail locations.

– Full-Time….• (…Fully committed to the business as your primary source of income and effort.)

• Higher wholesale and retail component to business.

How it works for youI can build it, but I’m not sure I can sell it….

• Lifestyle Model– Warm Market – Family, Friends, Neighbors & Co-Workers

– Word of Mouth --- Networking; “You become the chair guy”

– Selective Craft Fairs & Festivals --- Local, fun, social --- expand your group of friends

• Part-Time Model– Similar to Lifestyle – do the same as above

– Retail Outlets --- Local Nurseries, Garden Shops, Feed Stores, etc.

– More/regional Craft Fairs & Festivals, Targeted Outdoor/Home Improvement shows

– Local Advertising --- Direct Mail, Neighborhood Newspaper, Signage, etc.

• Full-Time Model– Similar to Lifestyle & Part-Time – do the same as above

– Regional – “Chain” Retail Outlets

– Consignment and Sales Representative Selling --- Leverage your time!!!

– Frequent Regional & Local Advertising

“Sales is not talking someone into buying something”. “It is aligning a need with a product or service---so go find someone who needs to sit down.”

How it works for youThe right market for your furniture

“Your customer is that person who is looking for high quality artisan items at an affordable price.” That is the niche in which your business fits… With that in mind, ANY venue that supports that market is an appropriate market for your furniture.

• Best Markets– Community “Fairs” & “Festivals”

– Art and Craft Shows

– “Trade Days” & Farmers Markets

– Local Retailers (Garden shops, Nurseries, “Outdoor” themes)

– Others --- Food and Wine tastings, Boat & RV shows, Hunting and Fishing shows.

– Highly visible roadside sales

• Market to avoid….– Flea Markets (Bargain)

– Auctions

– “Second Hand” or used consignment stores

– “Bargain Days” & “Greensheets”

How it works for youWhat tools does Eureka have to help me sell?

What do we mean by having the right tools to help you sell?

– How to build quality products – right every time!

Training, Manual, Tips, Techniques, Phone Support, On-line Producer Forum, Equipment, Materials, Shop Layout,

One on One counselling, and our annual producer meeting

– Where to sell --- Success for your effort!

Business Plan, Marketing Plan by SIC code, Tool to Identify Craft Shows and Festivals in your area, One on One

counselling and Phone Support, Sales Manual and Videos

– How to Market --- The right materials for success!

Sales Brochures, Postcard Mailers, Ad Slicks, Library of photos/graphics/text to build your own brochures and

advertisements, Sales Manual and Videos, Complete sales and marketing package for custom logo/branding

business. Access to our producer forum on successful sales and marketing techniques.

– How to Sell --- The right activities for success!

Sales tips (“the sit test”, 50% down, velvet sand touch, etc.), Booth placement and display layout, Do & Don’ts in

your booth, Working with your customer, Attracting customers, Managing the customer conversation, Handling the

payment, Creating an attractive customer environment, how to leverage your website and advertising to gain

additional follow up sales, building your mailing list

How it works for youThe Building and Marketing Cycle – Balancing Your Time

• The building and marketing cycle depends on your business model!

– Lifestyle Model

• Build samples, market & take orders, “build to fill”

– Part-time Model

• Build samples

• Work in Process (WIP) inventory

• Finished inventory for display and immediate demand orders

• Market as described previously to complete your business cycle

– Full-time Model

• Build samples

• Work in process (WIP) inventory – to include sub-assemblies

• Larger finished inventory for display and retail distribution

• Marketing and sales tailored to your model (labor, time, investment to scale)

How it works for you12 Good ReasonsWhy EUREKA is the finest Wood Working business Opportunity available…..

1. The EUREKA Producer Program is designed, maintained and upgraded by woodworkers and is time tested and proven for over 12 years with over 400 Producers

Worldwide

2. The EUREKA Outdoor Furniture Line is market tested and a proven and very popular design of outdoor furniture, originated and developed right here in the USA.

3. The EUREKA FactoryTrac™ Jig & Template System provides the tools necessary to manufacture a high quality product quickly, efficiently and the same every time

in a production environment right in your shop!

4. EUREKA supports your effort with our comprehensive printed and on line Operations Manual, Producer Bulletins and access to a wealth of information in the

Producer Only section or our website.

5. EUREKA is a distributor for a major line of woodworking equipment and Producers purchase such equipment at the some of the lowest prices in the market

6. Producers use the buying power of EUREKA’s over 400 Producers to source and purchase high quality materials at the best pricing around.

7. As a EUREKA Producer you will have access to the EUREKA highly experienced staff for assistance in production to sales & marketing to how to set up your shop

and much more…

8. You can produce the finest furniture in the world, but if you have no customers – well you won’t stay in business for long. EUREKA Business Consultants can assist

you with meaningful marketing campaign support & ideas to help you get your product in front of buyers.

9. EUREKA’s National Furniture Website allow us to show our products to the world and many of your customers will come through that door, and EUREKA sends that

business your way!

10. If you participate in shows & festivals, attend trade shows or engage in reseller activities, you will find great use for EUREKA’s library of promotional materials and

resources.

11. The world of e-commerce is at your doorstep. EUREKA provides a first class website presence for Producers and the knowledge of how to grow your sales through

the internet and social marketing.

12. You can rest assured that EUREKA will not stand still and will continue grow our passion for the wooden furniture business. We succeed as a network – sharing

idea, technologies and methods that strengthen all of our businesses.

What Furniture can you build?The Adirondack Program Furniture

The Garden Program Furniture

The Junior Program Furniture

What Furniture can you build?Adirondack Furniture Line

Adirondack Series – Item Description Freedom Basic Basic Plus Master

Standard Chair X X X X

Standard Glider X

Standard Rocker X

Standard Footrest X X X X

Love Seat X X X X

Love Seat Glider X

Love Seat Rocker X

Love Seat Footrest X X X X

Big Boy Chair X X X X

Big Boy Glider X

Big Boy Rocker X

Big Boy Footrest X X X X

Fancy Side Table X

Square Side Table X X X X

36" Round Table X X X X

What Furniture can you build?Garden Furniture Line

Garden Series – Item Description Freedom Basic Basic Plus Master

Garden Chair X X

Garden Glider X

Garden Rocker X

Garden Bench X X

Garden Swing 4’ & 5’ X X

Director`s Chair X X

Over-Size Garden Chair X X

Over-Size Garden Glider X

Over-Size Garden Rocker X

Over-Size Director’s Chair X X

46" Round Table X X

Director’s Table X X

36" & 48" Utility Bench X X

Potters Table X X

What Furniture can you build?Junior Furniture Line

Junior Series – Item Description Freedom Basic Basic Plus Master

Junior Chair X

Buddy Bench X

Buddy Table X

Junior Picnic Table X

Junior See Saw X

How we help youNot a Franchise!

Funding and Financing

Marketing and Selling – a part of every business!

How we help youNot a Franchise – Why the Eureka Producer Program is better than a Franchise!

Since we started the Eureka Producer Program over 12 years ago, one misconception comes up constantly, “the Eureka Producer Program is a Franchise.” The simple

answer is no. We decided that we wanted to offer a Business Opportunity that was affordable and not shackled with all the regulations and requirements of a franchise.

A Franchise comes with all sorts of rules and regulations which can add $1000’s in cost and our goal was a simple and solid business opportunity that was affordable.

Review some of the reasons below as to why the Eureka Producer Program is better than a franchise.

No ongoing fees or royalties, No sales quotas or sales reporting requirements

No territory boundaries, Eureka makes no restrictions as to where you can sell your products. A franchise has strict territory requirements

Eureka Producers can sell not only the Eureka line of outdoor furniture but any product they develop or distribute eliminating franchise requirements of only selling their

product

Unlike a franchise, the Eureka Producer Program requires no large outlay of funds for a big facility as the Eureka Producer Program is designed around your garage or

small shop being your manufacturing facility

The Eureka Producer Program is available at four investment levels starting as low as $3995. The average franchise startup cost is in excess of $250,000!

Full time or part time, the Eureka Producer Program works. You set your own hours and level of commitment as opposed to a franchise which requires an almost 24 hour

a day and 7 days a week commitment!

You get to run your business your way. You are the boss and do not have to follow a franchise management manual--We let you run your business the way you see fit.

Eureka allows you to purchase your raw materials from whomever you want. A franchise has strict purchase requirements of raw materials even if you could save

purchasing from other suppliers

We do not charge you for on-going support – it is free! We are available 7 days a week to answer your questions and assist you at no additional charge.

Eureka does research and development of new products and fixtures all “on our nickel” without a franchise R&D fee

These are some of what makes the Eureka Producer Program so successful with over 400 Producers worldwide! If you would like learn more about having fun and making

money with the Eureka Producer Program, call or email us today! We look forward to hearing from you.

How we help youFunding and Financing

Funding your business: Many options---tailored to your needs

1. Payment in full; check, bank wire transfer, or credit card (Visa, MasterCard,

Discover, AMEX)

2. Eureka in-house financing: 50% down, balance due monthly over 24 months

3. 100% financing through two different specialty business funding servicesSubject to your credit you could receive:

• Free evaluation, no funding—no fee

• Quick turn-around

• Unsecured credit lines with as little as 0% interest available (program dependent)

• No income proof or employment needed (program dependent)

• Works with credit scores to 550

How we help youMarketing and Selling --- A part of every business!

• Training & Support

• Operations Manual

• FactoryTracTM System

• High Quality Materials

• Professional Templates

Quality

• What Markets Work

• Client Demographics

• Market Analysis Tools

• Business Plan

Market

• Mailers, Brochures

• Advertising

• Graphics & Pic Library

• Sales Manual

• Producer Sales Forum

Material

• What to say

• Placement & Display

• Tips & Techniques

• Web Site

• Payments

Customer

SUCCESS!

What do our most

successful producers

do?

What do our most successful Producers do?Insight into success!

• Balance their time in shop vs selling

• Know their market!

• Know their products, and materials

• Develop strong networks of people

• Creates and reacts to new opportunities

• Creative when approaching the market---looking for new and

different customers

• Promotes their products/business frequently

• Participate and contribute on the producer forums

• Work closely with Eureka

Next Steps…

AppendicesProducer Program Equipment

College Logo Program

Marketing Program

Why is the FactoryTracTM system so important?

Example Pricing & Profit/Expense Model

Frequently Asked Questions

Western Red Cedar

Testimonials and News articles

Links (YouTube, Facebook, and others)

AppendixProducer Program Equipment

“I don’t have any tools or equipment. Am I going to have to

spend a fortune to equip my shop?”

We designed the EUREKA production system so that common home woodworking equipment

is all that is required to get started. If you had no woodworking equipment whatsoever, you could

equip your shop for less than $3000! As you grow, you may want to upgrade your equipment and

EUREKA can help. EUREKA is a distributor for a major woodworking equipment

AppendixCollege Logo and Branding Program

EUREKA has developed a unique logo process for its College Logo and Branding Program. The EUREKA logo chair production process includes

several steps:

Logo Design

EUREKA is and officially licensed supplier/manufacturer of logo merchandise for both college and private industry brands. The EUREKA

designer utilizes the official logos, marks and colors to create a prototype of the chair design. Chair designs can feature a combination of

color engraving, logo inlays and direct to wood printing. The design prototype is then submitted for approval. Once approval is received, tool

paths are generated and production begins.

Engraving

One-color logos and wordmarks are engraved utilizing computer generated tool paths and robotics on the EUREKA CNC machines. The

engraved board is then sent out for painting which includes an exterior primer coat and two exterior enamel coats of PMS matched colors.

Computer generated tool paths and robotics are used to engrave boards with inlay cut outs for complex, multicolor logos.

Inlays

Allow EUREKA to produce multicolor logos in exact detail. Each inlay is printed on exterior sign material utilizing outdoor sign ink followed by

a UV coating. This added UV protection ensures fade-resistance of the inlay colors. The printed inlays are then glued into the engraved boards

utilizing state-of-the-art glue system from 3M™ especially formulated for exterior applications.

Direct to Wood Printing

EUREKA has perfected direct to wood printing utilizing a large print area for maximum logo or brand exposure. By utilizing exterior UV inks is

designed for outdoor use and can provide exacting detail that holds up in exterior environments. This entire process involves numerous, time

consuming steps but the results are worth it: logo furniture that is handsome, comfortable, and built to provide years of outdoor seating

enjoyment.

AppendixMarketing Program

AppendixWhy is the FactoryTracTM System so important?

Simply Stated, The FactoryTracTM System allows

you to efficiently and consistently create beautiful

furniture.

The FactoryTracTM System was developed over a

period of years by both Harry Wilk and Mark

Aiken. Drawing upon their own experience and

use, they developed the best woodworking jig

and template system in the business.

The jigs and templates are cut on “State of the

Art” CNC machines. Each part has been tested in

the crucible of real production delivery for over

10 years! We’ve incorporated feedback from our

hundreds of producers and continue to update

the jig and template designs to meet everyday

real-world woodworking needs.

You’ll be amazed at how quickly you can build

heirloom quality artisanal furniture on the first

attempt!

AppendixExample Pricing & Profit/Expense Model – Lifestyle

Item Description Retail Wholesale Totals

Sales Price $229

Cost of Wood $53

Stainless Steel Hardware $3

Adhesive $1

Gross Profit per Item $172

Items Sold per Year 24

Profit per Week $0

Profit per Month $0

Profit per Year $4,128

Many Costs are not taken into consideration for this model. Other costs include insurance, equipment depreciation,

disposables, etc. A labor cost component should also be determined for your area. This model is designed for

illustration only and Eureka Woodworks, Inc. guarantees no results.

Assumptions include:4 Chairs per day production capability

1-1/2 hours labor per chair

100% retail

Lifestyles producers typically build furniture on

demand at various points throughout the year.

Weekly and Monthly breakouts aren’t included for

that reason.

Analysis is based on home-based Eureka Producer

building only the standard Adirondack Chair (most

popular item)

AppendixExample Pricing & Profit/Expense Model – Part-Time


Sales Price $229 $137

Cost of Wood $53 $53

Stainless Steel Hardware $3 $3

Adhesive $1 $1

Gross Profit per Item $172 $80

Items Sold per Week 4 1

Profit per Week $688 $80 $768

Profit per Month $2,752 $320 $3,072

Profit per Year $33,024 $3,840 $36,864




Assumptions include:4 Chairs per day production capability


80% retail and 20% retail sales Mix

5 days per week

4 weeks per month

12 months per year

Analysis is based on home-based Eureka

Producer building only the standard

Adirondack Chair (most popular item)

AppendixExample Pricing & Profit/Expense Model – Full-Time


Sales Price $229 $137

Cost of Wood $53 $53

Stainless Steel Hardware $3 $3

Adhesive $1 $1

Gross Profit per Item $172 $80

Items Sold per Week 12 8

Profit per Week $2,064 $640 $2,704

Profit per Month $8,256 $2,560 $10,816

Profit per Year $99,072 $30,720 $129,792




Assumptions include:4 Chairs per day production


60% retail and 40% retail sales Mix

5 days per week

4 weeks per month

12 months per year

Analysis is based on home-based Eureka

Producer building only the standard

Adirondack Chair (most popular item)

AppendixEureka Frequently Asked Questions

If above link doesn’t work, copy & paste in your browser: http://www.eureka-business.com/everything

AppendixWestern Red Cedar

1. All Eureka outdoor furniture is constructed out of full 1" thick kiln dried western red cedar, a very high quality outdoor wood that is affordable. Western red cedar is

a naturally lustrous wood featuring a rich reddish hue; it is aromatic; it is filled with naturally occurring oils that act as preservatives against both decay and insects. If

left untreated, it will turn a silvery gray color over time but keep its structural integrity.

2. Stability: Cedar is lightweight, dimensionally stable, and naturally resistant to splitting, cupping, and warping. Cedar is easy to handle, and can be cut, shaped, and

accepts screws easily. It remains flat and stays straight - cedar warps little to none compared to other woods. Which means Western Red Cedar resists the natural

tendency to crack and check, as you might find in many other wood species.

3. Natural Wood Preservative: Cedar's natural preservative oil eliminates the need for further chemical treatments, unless the wood is in direct contact with the

ground. Western Red Cedar fibers contain oils that act as natural preservatives to help the wood resist rot and decay making it excellent furniture material for moist or

humid climates. Many folks prefer to allow their cedar furniture to "naturally age" outdoors without any finish at all. Over time the color will weather to a handsome

silver-gray highlighted by darker streaks, and the grain of the wood will become slightly raised. Western Red Cedar is superior to White Cedar, as contains much more

of the natural acidic tannins that help to preserve western red cedar. This means that Western Red Cedar lasts naturally longer. These properties also make Cedar a

very popular material for hot tub, Jacuzzi and sauna areas.

4. Insect Repellant: There are a number of natural organic compounds - including thuja plicins -that give off that distinct cedar aroma that makes the wood highly

unattractive to insects, moths and other pests.

5. Native American Uses: Western Red Cedar has been called "the cornerstone of Northwest Coast aboriginal culture," and has great spiritual significance.

Traditionally, Pacific Coastal Indians used all parts of the tree. They used the wood for dugout canoes, house planks, bentwood boxes, clothing, and many tools such as

arrow shafts, masks, and paddles. The inner bark made rope, mats, nets, clothing, and baskets. The long arching branches were twisted into rope and baskets. Various

parts of the cedar tree were also used for many medicinal cures.

6. White Cedar vs Western Red Cedar: Although White Cedar possesses similar properties of western red cedar, (which makes them both the desired woods for

outdoor use), it contains much less of the natural acidic tannins that help to preserve western red cedar. Therefore white cedar will not last quite as long as western

red cedar unless properly finished.

7. A NATURAL ALTERNATIVE TO CHEMICALLY TREATED WOOD. Pressure-treating DOES NOT claim to prevent UV damage from the sun, nor warping and splitting, due

to shrinking and swelling caused by water, sun and air contact. Treated lumber distorts the look of finishes, many processes have a green tinge in the wood (some

folks think this is mold or dirt - but this look is actually the finished product). Treated lumber is great for a deck or fence, but just doesn't finish well for furniture use.

Cedar is naturally decay and insect resistant, so there is no need for it to be pressure treated with harmful chemicals. Because it is not pressure treated, there is no

need to paint your furniture to cover up the look of pressure treated wood.

AppendixTestimonials

Jean

CDO Enterprises, LLC

The furniture sold itself! Over and over we heard stories of rusting hardware and

rotting wood. We used the selling points Eureka provided and the sales poured in!

We have thousands of dollars in sales! Even better, we have meetings with several

businesses we spoke with at the show, one water park who is interested in deck

furniture for multiple cabins, a gentleman who owns several lodges, two retail

locations interested in carrying our products! Also, the military affiliated

organization Army Bass Anglers who support A Soldier's Child Foundation ordered 6

folding director's chairs with their logo on it to use in their display.

Gordon

North Florida Outdoor Furniture

The trees in the forest were talking. The first

tree said, "When I grow up I am going to be

siding on a house" The second tree said, "I

am going to be a nice back yard deck." But

the third tree said, " When I grow up I am

going to be a set of chairs for children for

story time in the local library."

AppendixTestimonials

Jim

Blue Rock Furniture

My experience with Eureka has been Very Good! It is a good value and received

what I expected. The FactoryTrac© jig and template system are well designed and

take all the guesswork out of building a high quality piece of outdoor furniture.

Jim suggested that Eureka develop a monthly video conference to exchange ideas

and tips and Eureka is planning to implement in the near future.

Rich

Granite Furniture Co.

My sales have grown over 20% per year, every year since starting in 2007.

The product sells itself. If you show it, it will sell. There are several things

about the Eureka Producer Program that make it very good. Anytime, I

have a question or an issue, Eureka is available 7 days a week to resolve it.

Eureka is always striving for new products that allow Producers to expand

their line of outdoor furniture. The Eureka Producer Program is a very good

investment with no weaknesses.

AppendixLinks (YouTube, Facebook, Franchise Radio Network and others)

The Eureka Business Location: http://www.eurekabusiness.com

The Eureka Chairs Location: http://www.eurekachairs.com

Our Facebook Page: https://www.facebook.com/EurekaWoodworksInc

Our YouTube Channel: https://www.youtube.com/user/Eurekawoodworks/videos

Franchise Radio Interview: https://www.youtube.com/watch?v=m2OffxEdPBM&list=UUn9XJoF-pWET_a1AQBQxQ-Q

Eureka Business Opportunity Presentation

Eureka Woodworks, Inc.

http://www.eurekabusiness.com

http://www.eurekachairs.com

Eureka Business Opportunity...

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