Eudora CHANG's CV 2015

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Transcript of Eudora CHANG's CV 2015

  • Eudora Chang PR Account Manager at ADVENTI GROUP eudora.c.chang@gmail.com +86 131 2208 7396

  • Professional Strengths Luxury brand management & new brand development Integrated marketing communications with online& offline platforms Media relationship and crisis management Event planning and management Visual management with basic design skill

    Work ExperiencePR Account Manager ADVENTI GROUP1. Retainer Service: Communication Strategy & Execution

    Sep 2014 Present SHANGHAI

    Media strategies in china market including 1st, 2nd and 3rd tier cities Print& digital media platform analysis and flow integration Media daily communication, press release, clipping report, competitor report, coverage negotiation,

    media buy and showroom management Event concept, budget control, production house resource management, onsite rundown planning

    and media logistic management see more: adventigroup.Com

    PROFILE & WORK EXPERIENCE

  • EXAMPLES OF MEDIA EXPOSURE

    (Left) ELLE Decoration1. Cover on print magazine2. Top story on Wechat3. Video(Right ) GQ and Fashion magazine1. Product shooting 2. Event report

  • KOL: GogoboiWeibo fans: 475.3WThe 1st Chinese KOL to managed LV official WeiboHosted fashion brands red carpet

    The Chinese Fashion ICON KOL Gogoboi has reported Tom Ford for free as top story on social media Basically he costs 10W+/ article in market price.

    EXAMPLES OF MEDIA EXPOSURE

  • 2. Business Development(Won Bidding) Patek Philippe communication bidding China 2015 Boucheron communication bidding China 2015 Century communication bidding China 2015 DXO iPhone camera communication bidding China 2015

    3. Event Management Piaget Possession new product launch 2015 Herms Shanghai Maison 1st anniversary party 2015 Herms horse exhibition in Hangzhou and Chengdu

    2014-2015 BUND 18 X Yves Saint Laurent photo exhibition

    Birth and farewell of a legend 2014

    PROFILE & WORK EXPERIENCE

  • SPOTLIGHTS OF EVENT MANAGEMENT

    Size of event: around 350-500 participantsCity: Shanghai, Beijing, Hangzhou, Chengdu

    Media/VIP invitation and reception Vendor control: Photographer/ TV crew/ Production house/ Flora/ limo/ venue contributor Logistic management Onsite event overall control Budget control

  • 4. Cross-over Brand Promotion Tom Ford eyewear X 007 Spectre Movie Tom Ford eyewear X The Ferryman movie by director Wong Kar-Wai Tom Ford eyewear X W Hotel

    EXAMPLES OF CROSS-OVER BRAND PROMOTION

  • Digital Creative Planning Supervisor Kin-king Digital Advertising May 2014 Sep 2014 SHANGHAI

    Create digital strategies for official websites and social media platforms, including weibo, wechat, douban, KOL, BBS, renren, facebook and instagram

    Plan online campaigns, including PC site/ WAP site strategies, creative concept, visual management, video plan, media buy, SEO and CRM

    Projects: NAUTICA digital campaign autumn 2014 , WEICHUAN digital advertising plan 2014

    Project Manager and Executive Editor Taiwan Design CenterFeb 2011 Apr 2014 TAIPEI

    Integrate Taiwanese design resources to promote Taiwan design power into global market International projects: World Design Capital TAIPEI 2016, American innovation center Write up-to-date design article such as global design weeks, furniture trends, product launches and

    doing face-to-face interview with designers from architecture, interior, fashion, animation, graphic and product design area

    Publishing: design magazine

    PREVIOUS WORKS

  • LanguagesChinese, English, German

    Education Master's degree at National Taiwan Normal University 2008 2011

    Teaching Chinese as a Second Language at International department Intern for Intercultural programs in Germany

    Thank you for the time. Looking forward to hearing from you soon.

    LANGUAGES & EDUCATION

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