EU Delegates Visit to Value Chain Activity

8/13/2019 EU Delegates Visit to Value Chain Activity

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7-day Visit of EU delegates to Peace Project Area. Part-6

Visit to a value chain activity at Chekrhai, Fatehpur

Under EU-Peace Project

The EU delegates

also visited to meetthe BIGs, trained

and empowered

under Peace porject

to value add their

products according

to markets demands

followed by testing

their value added

products in different

potential markets.

The BIGs briefed the

delegates, in detail.


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Focal persons of BIGs Mr Sahib Zada,

Fazal Rahim and Abdul Hhalim

explained about the overall

resource, existing conventional

practices and constraints associated

with low income of the value chain

members

They further elaborated on the

trainings received (technical &

Business), technology given and

exposure availed by BIGs members

within both the Value chains


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The focal persons further explained the increase in revenues achieved due to value addition in products, use

of standard technology and practices (grading & packing & packaging) and linkages with potential market and

these all in collective manners

PO value chain and the regional value chain officer pointed out the approach adopted , the stakeholders

involved and elaborated on change in local business in the context of pre and project scenario.


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All the interventions were

presented through banners,

charts, photographs, product

presentation and technology

used in at different steps of

the pre and post productionlevel in the value chain by

BIGs

The safety measures during

harvesting were explained

and especially the safety

buit introduced was

demonstrated and discussed

The delegates appreciated the successful efforts after meeting the with

BIGs who got skills and training about their produce under the EU-

Peace project.


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Before PEACE Intervention After PEACE Interventions

Unorganized Black persimmon Producers 639 Producers organized in 26 BIGs

Dirty mixed ungraded quality packed in dirty

bags

Cleanly harvested, Cleaned at Storage and

graded and packed in card board batons

Marketing locally in local markets National level potential markets

Net Price gain Rs 25 Per Kg Net price gain Rs 38 per kgs

Total Revenues from 15000 kgs Rs375000 in

existing markets practices

Total Revenue from market trial of 15000 kgs

by BIG in different markets kgs= Rs 570000

Extra Premium gain during the trial = Rs 195,000 (during intervention)

Extra premium by value adding only 50% of the total production = 1500 tonnes x 1000 kgs x Rs

13 (increase in price) = 19.5 Millions (projection)

Business linkages with Whole sale Markets of Islamabad/Pindi. Gujrat, Guranwala and Lahoreestablished

Before PEACE Intervention After PEACE Interventions

Drying in sun through traditional practices Drying through advance practices utilizing

solar system

Mostly red persimmon is sold in fresh form

where the price gain is Rs 60 per 6 kgs

6 Kgs of fresh red persimmon g ive I kg of dried

and net price received is Rs 500 p er kg of dried

persimmon

Extra premium gain by drying one kg of red persimmon : Rs 440

Total dried persimmon marketed by BIG: 200

kgs

Total Extra revenue obtained from the drying process by BIGs: 200 Kgs x Rs 440 = Rs 88000

If only 20 % o f the total resource (Red Persimmon) is dried and marketed, the extra revenue gain

will be : 73 Millions(projected Impact)

Markets targeted during sale of dried persimmon are Super markets of Islamabad

The Extra revenue was made due to PEACE interventions of Value addition, qualitydevelopment, Business development and market linkages

Black Persimmons

Impact Analysis of value chain interventions

Total Resource of Black Persimmon 3000 tonnes Ownership of Trees 2 to 200 trees per house holds Comparatives Analysis

Red Persimmons

Impact Analysis of value chain interventions

Total Resource of Black Persimmon 5000 tonnes Ownership of Trees 2 to 200 trees per house holds Comparatives Analysis


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Gift packs of the red and black persimmons were given to the

guests by the BIGs as a token of their hospitality and gratitude

EU Delegates Visit to Value Chain Activity

Documents

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