Eu course 221 content marketing by ed mayuga - fall 2014
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EU 221: Marketing Your Knowledge - Content Marketing Through Social Media by Ed Mayuga
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Transcript of Eu course 221 content marketing by ed mayuga - fall 2014
EU 221: Marketing Your Knowledge -Content Marketing Through Social
Media by Ed Mayuga
Social Media has evolved significantly over the past several years
Social media is not having an impact on clients and potential customers
You need to be marketing online, but you are unclear where to start
You’d like a clear understanding of the power and value of Content Marketing
See the 3 Components of Successful Content Marketing
Content Marketing Strategy
The W’s – Who, What, Where,
When, and Why
Who? Buyer Personas
You can market with a Seller’s Persona
How? 2014 Small Business
Marketing Planning Kit
What is your S.M.A.R.T. Marketing Goal for 4Q2014?
Search Engine Optimization
The Long Tail – Chris Anderson and Niche Marketing
What Can You Be the Expert On?
Creating Data to Link To
Authoring for the Subject Matter
Expert
The Curata Content Marketing
Pyramid
Content Curation is the Easiest
Writing a Book is the Most-Difficult
The Hub & Spoke
Blogging
Short-Form vs. Long Form
WordPress vs. Other Platforms
Publishing on LinkedIn
Storytelling
How do you keep the story going?
Content Curation is the Easiest
SlideBatch
A New Way of Communicating
The “A-Batch-Ment” for Email Marketing
Other Content Curation
Platforms: Listly, Curata, & Feedly
RSS Feeds
Algorithm vs. Human Curation
Social Media Sharing
Social Media Platforms
