EU Cookie Law

Implied Consent

• Clicking onto the next page implies that you accept the cookies

“EU cookie law. Piss off Von Rumpy. Me... I hammer visitors to death with cookies, so I can find out what they want. Cookies allow my website to serve visitors the content they need. Get used to it. The EU cookie law is an ass. – Ling”

Approaches for Compliance

• A Cookie Audit• Evaluate the privacy impact of each cookie• Carry out a business risk assessment• Look at how you will inform users on your

website

Ways to Implement

• Do nothing at all• Take small (and slow) steps towards

compliance• Improve on site privacy and cookie messaging• Implement implied consent• Consent only if users accept cookies• Use Popup to ensure that customers actively

opt-in or out.

Resources

• 20 Examples of EU Cookie Law Compliance• http://econsultancy.com/uk/blog/10205-20-e

xamples-of-eu-cookie-law-compliance• The EU Cookie Law: A guide to compliance• http://econsultancy.com/uk/reports/the-eu-c

ookie-law-a-guide-to-compliance• EU wide Cookie Consent Rule• http://www.ffw.com/pdf/Cookies%20tracking

%20table%20-%20April%202012%20-%2019672675_1.pdf

Resources

• Avinash Kaushik – Web Analytics Expert• http://www.kaushik.net/avinash/eu-cookie-pri

vacy-law-data-analysis-collection/