Welcome to Today’s Educational Webinar

“Facebooking Your Event:Extend the Experience”

Presented by: Suzanne Carawan, etouches

Special Guest Speaker: Zachary Dominitz, call2action

Why Extend the Event Experience?

• Increased levels of participation/energy

• Increased frequency of buying behavior

• Stays top-of-mind increased awareness and

increased likelihood of viral activity/word-of-mouth

• Increased likelihood of repeat behavior that could be

instituted into tradition

What Can Social Media Do for Your Event? • Turn attendees, sponsors, exhibitors into partners into

your tribe of event marketers

• Provide far more value to your sponsors, exhibitors,

donors by providing them a publicity and endorsement

platform that is mutually beneficial

• Increase demand for your event by allowing people to

try before they buy

• Provide context and continuity between event &

purpose

Current Emotional Engagement

0

2

4

6

8

10

12

Emotional Engagement Current

10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300

Days of the Year

Level of

Engagem

ent

Emotional Engagement w/ Social

Level of

Engagem

ent

0

2

4

6

8

10

12

Current

w/Social Media

10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year

Emotional Engagement

Level of

Engagem

ent

0

2

4

6

8

10

12

Current

w/Social Media

10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year

Where Does Facebook Fit?

Facebook is the initial….

Interactive Wall of

Experience

Value is in how many, what kinds, and

what aspects of the experience you

provide

Photo: Interactive Museum Exhibit Design Exhibition planning and design for the James A. Michener

Art Museum's installation "The Artists Among Us."

Where Does Facebook Fit for Events?

Facebook:

works to entice

you to enter into

a specific

experience

Event Website:

supplies information &

access to specific

people & things; deep

specific experience

Organizational Website:

permanent archive

storage of all content,

events, media (historical

record of the organization)

Facebrain: The Social Media Mindset

• Assume tools/techniques exist so focus on logistics is less

important

• Hunting for new: content, people, places

• Always focused on creating and telling stories

• Only valuable if more than you and your organization

participate

Facebrain: The Social Media Mindset

• Key mindset is to facilitate analytical and creative thinking

• Logistics are an absolute given; now looking for the

additional value-add

• There’s a different view of time and what is valuable: short,

medium and historical content; more of a fluidity in time

What Creates Demand?

• Feeling that you:

•Will get something you don’t have

•Will miss out on

•Will be a part of something bigger than yourself

•Will be a better person

•Are special

What Could Facebook Do For You?

• Experience the timeline of the event and context of the event

(historical, during, and future)

• Contests and Promotions

• Learning Hunts: Interactive Educational Sessions using Facebook to

learn about donors, sponsors, exhibitors: provide context for how

relationships fit together

• Number of People You’ve Personally Influenced to Bring to the Event

• Shout Outs: Recognition to Individuals and Supporters

• Sell/Donate/Pledge

How Do I Know If It is a Good Facebook Page?

Did You Feel It?

Demand Creation Tool: Event Sparks

Demand Creation Tool: Event Sparks

Demand Creation Tool: Event Sparks

Demand Creation Tool: Event Sparks

Ideas: Exhibitors

• Post your exhibitors pictures, logos, etc and point to their presence on your

event page as well as the sponsors’ Facebook page or corporate website

• Feature one exhibitor per day on a wall post leading up to the event and then

one per hour during the actual event

• Create one photo album that is just for exhibitor by category type

• Offer each exhibitor a page on your event website

• Ask the EXHIBITOR to post materials,videos, tweets, to bring into the

Facebook page etc

• Give exhibitors badges or images to allow them to post on their own website

Ideas: Sponsors

• Feature a blog post, or interview online with the sponsors

• Get a video of the sponsor and their involvement

• Do a bio of the sponsor

• Have a Sponsor of the Day

Ideas: Attendees

• Ask attendees if they want to participate in the Facebook Fan Page during the

registration process

• Provide additional value or coupon to attendees that can get other attendees to

attend by posting to their own Facebook pages, etc

• Use Facebook social badges and Twibbons, etc to aid in your viral part of saying

you are coming to the event

• Ask attendee to post to their own Facebook page that they are attending and

have them RSVP on the Events section

Summary: What to Do / What Not to DoDo! Proceed with Caution!

Be a good Facebook partner to

sponsors, exhibitors, donors, member

companies, customers

Have a separate Facebook fan page for

every event; treat event out of context

with greater purpose

Recognize outstanding people, topics,

ideas

Keeping Facebook completely separate

from all other organizational websites

Solicit and offer testimonials from real

people!

Keep social media strategy, constituent

strategy & event strategy separate

Offer Fb-only “hooks”: content, contests, Refrain from posting photos and video

Add in widgets, tie-ins to Twitter,

YouTube, etc.

Keeping your distance; treat them as if

they are a number

Questions

• Please use chat or email:

Suzanne

scarawan@etouches.com

Zachary

zachary@call2action.com

Exceptional Event Software:Designed by Event Planners for Event Planners

COMPANY & PRODUCT OVERVIEW

Who We Are

•Only online event registration and management system

created by meeting/event professionals

• 12 years providing global event management software;

worldwide presence and 24/7 support

• Internally developed suite of specialized web‐based

products ensure your organization can quickly, effectively

and consistently plan and produce all your events

• Dedicated to ease of use, productivity and ROI for event

staff and maximizing experience and relevance for

registrants

Who We Serve

•Customer base of over 400 organizations have chosen

etouches for their online event registration and management

• Over 6,000 events worldwide have been powered by etouches

• Top for-profit, association & non-profit brands chose etouches to power

their events. We offer a specialized practice for association/nonprofit and

travel/agency customers

• Award‐winning software and stellar customer feedback,

with 90% renewal rate

What We Offer

•13 event‐specific web‐based software modules to serve a

variety of event planning, marketing, evaluation func1ons

• Flexible subscription model and fixed cost pricing plan; volume

discounts allow for a lowered total cost in your event portfolio

• Global software and support: 27 languages, worldwide 24/7 phone, live

chat and web ticketing support available

• Implementation, advisory, and on‐site support

• Integrations with nuTravel (online travel bookings), Onstream (webinars),

MeetingSelect, and CRM systems (Salesforce, Sugar, AMS/CMS)

• Exceptional touch!

The etouches Product Line

Experience etouchesetouches Software Connect & Follow More Ways to

Experience:

-Live Demos each week:

-Tuesdays @ 9 am ET

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Facebook Page:

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Technologies

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Posts by:

-Leonora Valvo, Suzanne Carawan

& Jim Alkon

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Make an appointment for a

personal demo

Twitter:

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-Leonora Valvo, CEO:

@etouchesceo

-Suzanne Carawan,

Association/Nonprofit Practice:

@suzannecarawan

-Travel/Agency Practice:

@jalkon

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