Etop analysis on monster energy drink
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ENVIRONMENTAL THREAT AND OPPORTUNITY PROFILE
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Transcript of Etop analysis on monster energy drink
ENVIRONMENTALTHREAT
AND OPPORTUNITY
PROFILE
MEBERS •VINAY KO YANDE 3 1•ABDUL MULLA 3 6 •AKASH SHARMA 5 1•RAVI SING H 6 1•KAMLESH YADAV 7 1
WHY ETOP??
o Helps organization to identify O-T
o To consolidate and strengthen organization’s position
o Provides the strategists of which sectors have a favourable impact on the organization.
o Organization knows where its stands with respect to its environment.
o Helps in formulating appropriate strategy
THREAT MATRIX
Major
Threats Moderate
Threats
Moderate
Threats Minor
Threats
HIGH
HIGH
LOW
LOW
ATTRACTIVENESS
PROBABILITY OF OCCURENCE
OPPORTUNITY MATRIX
Very
attracti
ve Moderately
Attracti
ve
Moderately
Attracti
ve Less
Attracti
ve
HIGH
HIGH
LOW
LOW
ATTRACTIVENESS
PROBABILITY OF OCCURENCE
PREPARING ETOP
o Dividing the environment in different sector.
o Analyzing the impact of each sector on the organization.
o Subdividing each environmental sector into sub factor.
o Impact of each sub sector on organization in form of a statement.
ETOP: Pros and Cons
Pros Cons
o Help to determine the key factor of threats and opportunities.
o Good tool to qualify the factors related to company’s strategy.
o Can consider many factors for each special case.
o It doesn’t show the interaction between the factors.
o It can’t reflect the dynamic environment.
o It’s a subjective analysis tool.
factor Impact Reasons
Politic Low There are few Government regulation that really control about alternative beverage.
Economy Moderate The premium price of alternative beverage make it sensitive toward economic condition because it will affect consumer’s purchasing power where their disposable income will decrease or increase depends on their economic condition.
Social High The reason of consumer consumed alternative beverage is complex, not only to fulfill their thirst but also the image, benefit, lifestyle, health, and others factors that they get from the products. So, company that have innovation and can meet consumer want, will be success in this industry (Sustainable Competitive Advantage)
Technology Low The technology in alternative beverage industry do not change too much in recent year.
OPPORTUNITY MATRIX
•Expanding the market.
•Maintaining loyal customers.
• product should identified by customer
• Can order online.
•Innovation .
•New markets are opening
•Emerging in to new markets
• should dominate the energy drink market
• Maintained there status
THREAT MATRIX• Competition particularly from low priced products.
•Concentration majorly on big Fishes.
•keep loyal customer.
• very strict for control of energy drink
•give some regulation to energy drink
• Expensive products.
• New entrance
• Lack of geographical division (remote areas).
•Creating new customers.
THANK YOU
