Ethnography 1

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    11-Nov-2014
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Transcript of Ethnography 1

  • 1. ETHNOGRAPHY FURKAN KARAMAN
  • 2. Ethnography
    • Learning from people,
    • Finding out what makes them contented,
    • Expressing interest in what is important to them
    • And letting them to teach you to see the world from their point of view.
  • 3. Ethnography Process
  • 4. Observation Types
    • OVERT:
    • Ethnographer informs participants of their study and is transparent about research.
    • COVERT:
    • Ethnography does not inform participants of the study and must balance ethical issue of deception
  • 5.
  • 6. Ethnographic research access types
  • 7. Ethnographic research access types
  • 8. Ethnographic research access types
  • 9.
  • 10. Disadvantages of Ethnography
    • Being part of only one group.
    • Translating field notes into data analysis is extremely hard.
    • Ethnography study costs too much
  • 11. Advantages of Ethnography
    • Many people do not act like what they say, Ethnography analyzes cultures or groups tremendously deep, and gets reliable results.
  • 12. Ethnography Studies