Ethics in e commerce n it
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Transcript of Ethics in e commerce n it
ETHICS IN E-COMMERCE AND INFORMATION TECHNOLOGY
Ethics in Web Business Policies
Some businesses send spamming messages to people’s inboxes to see who it can get to purchase their product or service.
The web is controlled by a community of web surfers.
There are limited amounts of laws online so enforcement is done by a community of people that use the internet.
Ethics in Web Business Policies ContinuedThe government has some programs to
monitor how online businesses are doing e-commerce, a quote on this topic that is interesting is “The
programs are as effective as an umbrella in a cat 5 hurricane.”
Harder to gain trust on line because you don’t know the people and they don’t know you.
Ethics in Web Business Policies ContinuedEthics is important if you want
people to trust you and to do business with you. steps you can use to gain customers
trust. These are: Post Your Business Policies Honor Your Policies Protect Your Buyer’s Privacy and
SecurityData Mining - They discuss how
businesses get customers personal information to better understand the customer’s needs and so forth. They go on to discuss that this is legal, but is it ethical..
Unethical policies used by some online business Continued Spam – Email that is sent to thousands of
random email addresses for a purpose. Some business will send their ads to people’s emails to gain new customers and increase sales.
Typo squatting - Purchasing a domain name that is a variation on a popular domain name with the expectation that the site will get traffic off of the original sight because of a user's misspelling of the name. For example, registering the domain names webapedia.com or yahooo.com in the hopes that someone making a typo will get to that site unexpectedly.
Bait and Switch – When a company has a ad that most of the time sounds to good to be true, to get people on their site and then once they are on the site the customer finds out what the ad said isn’t entirely true or misleading. Example: Ad claims $10 laptop (while supplies last) there was one a while ago that was 10 years old, but that ad wasn’t lying, but it was misleading and it got the customer onto their site.
Adware - A form of spyware that collects information about the user in order to display advertisements in the Web browser based on the information it collects from the user's browsing patterns.
Communicating With Children Benefits of the internet for childrenEducational toolMeeting others with similar interestsEntertainment
Communicating With Children Governmental Laws Continued 1998 Children’s Online Privacy Protection Act
(COPPA) – restrictions of data collection from children from electronic commerce sites aimed toward children.does not regulate content
2001 Children’s Internet Protection Act (CIPA) – requires schools that receive federal funds to install
filtering software
Communicating With Children Marketing to Children ContinuedSome sites ask children to fill out surveys asking
about preferences, buying behaviors, other members of their family and personal information.They may offer free items for intisement as well
Children may feel inferior to classmates if they do not have the new items being marketed to them
Advertisers hire psychologists to help their marketing campaigns aim better at children more effectively
Communicating With Children How Parent can Protect Their
Childrenmonitor and limit their
children’s access to the internetkeep themselves informed on
internet safetysoftware that can protect
children teach their children the dangers
of the internet and how someone may target them teach children what to do if they
think they are being targetedprime example = chat rooms and
who is appropriate to talk to, what to disclose
Legal and Privacy Issues
Legal Issues: Privacy on the InternetRight to Privacy
Individual privacy vs. meeting consumer needsFinancial Services Modernization Act of 1999
establishes a set of regulations concerning the mgmt of consumer info
Network Advertising Initiative (NAI)July 1999NAI represents 90% of Web advertisersEstablished to determine the proper protocols
for managing a Web user’s personal info on the Internet
Deitel, et al., 2001
Legal Issues: Privacy on the InternetCookies
“…bits of info collected and stored by a Web browser when a person navigates the Web.”
Online Profiling“…aggregating data about customers by
tracking their clickstream.”
Allen, et al., 2001
MarketingInternet marketing research
Internet allows for a relaxed and anonymous setting to hold focus-group discussions and distribute questionnaires
Can learn about the demographics of Internet and WWW users in order to target marketing campaigns more effectively
Can segment market into groups that have similar characteristics and interests
MarketingE-mail Marketing
Inexpensive and effective way to target potential customers
Opt-in email – sent only to people who have expressed their consent to receiving commercial messages before the first message was sent to them
PromotionsCan attract visitors to sites and influence purchasingCan be used to increase brand loyalty through reward
programsFrequent-flyer miles, point-based rewards, discounts,
sweepstakes, free trials, free shipping and coupons
MarketingE-business Advertising
Traditional channels such as TV, movies, newspapers and magazines
Online advertisingBanner advertisingWebcasting – using streaming
media to broadcast an event over the Web
Public relationsChat sessions, bulletin board
on Web site, etc.
CopyrightsEstablished in the U.S. Constitution
Article I, section 8, clause 8Grants creators of original works the right to
DistributeDisplay PerformReproduce work Prepare derivative works based upon the workAuthor may grant exclusive right to others
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Copyrights (continued)Types of work that can be copyrighted
ArchitectureArtAudiovisual worksChoreographyDramaGraphicsLiterature Motion pictures
Copyrights (continued)Types of work that can be copyrighted
MusicPantomimesPicturesSculpturesSound recordingsOther intellectual works
As described in Title 17 of U.S. Code
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Copyrights (continued)Work must fall within one of the preceding
categoriesMust be original
Evaluating originality can cause problemsFair use doctrine
Factors to consider when evaluating the use of copyrighted material
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PatentsGrant of property rights to inventorsIssued by the U.S. Patent and Trademark
Office (USPTO)Permits an owner to exclude the public from
making, using, or selling the protected invention
Allows legal action against violatorsPrevents independent creationExtends only to the United States and its
territories and possessions23
PlagiarismTheft and passing off of someone’s ideas or
words as one’s ownMany students
Do not understand what constitutes plagiarism Believe that all electronic content is in the
public domainPlagiarism detection systems
Check submitted material against databases of electronic content
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Plagiarism (continued)Steps to combat student plagiarism
Help students understand what constitutes plagiarism
Show students how to document Web pagesSchedule major writing assignments in
portionsTell students that you know about Internet
paper millsEducate students about plagiarism detection
services
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CybersquattingTrademark is anything that enables a
consumer to differentiate one company’s products from another’sMay be
Logo Package design Phrase Sound Word
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Cybersquatting (continued)Trademark law
Trademark’s owner has the right to prevent others from using the same mark Or confusingly similar mark
CybersquattersRegistered domain names for famous
trademarks or company names Hope the trademark’s owner would buy the
domain name For a large sum of money
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Thank youSagar Bavishi (7)Prashant Hegde (36)Devesh Jha (40)Yashodeep KulkarniMoinak Banerjee