Ethics and Online Tips for Your Law Firm | Dayton Bar Association
-
Upload
get-noticed-get-found -
Category
Law
-
view
184 -
download
2
description
Transcript of Ethics and Online Tips for Your Law Firm | Dayton Bar Association
![Page 2: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/2.jpg)
MARK HOMER
![Page 3: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/3.jpg)
MARK HOMER
![Page 4: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/4.jpg)
![Page 5: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/5.jpg)
Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
![Page 6: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/6.jpg)
LOOKING FOR ANSWERS 8 5 % O F CONSUMERS
FOR LOCAL BUSINESSES
R E A D ONLINE REVIEWS
U.S. INTERNET USERS SPEND 1 OUT OF EVERY 8 MINUTES
ONLINE USING FACEBOOK
G O O G L E H A S 6 7 % O F A L L S E A R C H T R A F F I C
97% OF CONSUMERS RESEARCH THEIR PURCHASES AND LOCAL SERVICES ONLINE BEFORE THEY FULFILL THEM AT A LOCAL BUSINESS
![Page 7: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/7.jpg)
ONLINE LOCAL PRESENCE
MONTHMONTHMONTHMONTHMONTHMONTH
MONTHMONTHMONTHMONTHMONTHMONTH
OF CONSUMERS USE THE INTERNET TO FIND A LOCAL BUSINESS AT LEAST ONCE A MONTH
37%
OF CONSUMERS USED THE INTERNET TO FIND A LOCAL BUSINESS IN THE LAST 12 MONTHS
95%
![Page 8: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/8.jpg)
Select all that apply
Online heavily used for “research”
![Page 9: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/9.jpg)
Select all that apply
51.5%67.5%
Internet Source
Referral
![Page 10: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/10.jpg)
Referrals Are Going Online
Before They Meet The Lawyer
![Page 11: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/11.jpg)
2005
Online = Website
2014
Online = Presence
![Page 12: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/12.jpg)
![Page 13: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/13.jpg)
2005 2014
![Page 14: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/14.jpg)
THE FUTURE IS MOBILE
*IDC Research Report 2013
have their phone on or near them for all but up to 2 hours of their waking day.79%
reach for their smartphone immediately after waking up62%
say they can't recall the last time their smartphone wasn't next to them.25%
Among smartphone owners age 18-44
![Page 15: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/15.jpg)
![Page 16: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/16.jpg)
![Page 17: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/17.jpg)
@gngfound
KEYWORDSBranded Law Firm of LeBret & Homer Jabez LeBret Mark Homer
Non-‐Branded Estate Planning Attorney Probate Attorney Real Estate Attorney
![Page 18: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/18.jpg)
2005
2014
![Page 19: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/19.jpg)
@mark_homer | @gngfound
Knowledge Graph
![Page 20: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/20.jpg)
Firm Website Firm Website
!
Images !
LinkedIn Yelp Avvo
Page #1
![Page 21: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/21.jpg)
![Page 22: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/22.jpg)
@mark_homer | @gngfound
Pigeon and Maps
![Page 23: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/23.jpg)
@mark_homer | @gngfound
Pigeon
Moz: Dr. Peter Myers / @dr_pete
![Page 24: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/24.jpg)
Pigeon and Directories
![Page 25: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/25.jpg)
@mark_homer | @gngfound
Answer Cards
![Page 26: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/26.jpg)
@gngfound
How do you influence Google Search to show the RIGHT INFORMATION about your firm at the RIGHT TIME?
![Page 27: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/27.jpg)
Directory Listings
![Page 28: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/28.jpg)
Google+ Local
16,713 Views No Branding
No Images
![Page 29: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/29.jpg)
Google+ Local
Replace image with g+ pic with visits data
![Page 30: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/30.jpg)
Google+ Local
![Page 31: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/31.jpg)
Google+ Local (My Business)
![Page 32: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/32.jpg)
![Page 33: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/33.jpg)
![Page 34: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/34.jpg)
Ethics issues arise when you “Claim” the listing
!
• You are responsible for the content of the listing if you claim
!
• Online Directories are acceptable form of advertising (Rule 7.2-5(a))
@gngfound
ETHICS OF DIRECTORIES
![Page 35: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/35.jpg)
• You are responsible for the content of the listing • Business description
!
• Categories / Services (Rule 7.4) • “A lawyer may communicate the fact that the lawyer does or
does not practice in particular fields of law or limits his or her practice to or concentrates in particular fields of law.”
• A lawyer shall not state or imply that a lawyer is a specialist in a particular field of law, unless both of the following apply:
@gngfound
ETHICS OF DIRECTORIES
![Page 36: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/36.jpg)
@gngfound
!
• OHIO Model Rule 7.1 • The inclusion of an appropriate disclaimer or qualifying language
may preclude a finding that a statement is likely to create unjustified expectations or otherwise mislead a prospective client.
ETHICS OF DIRECTORIES
![Page 37: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/37.jpg)
WHY REVIEWS MATTER
67% OF CONSUMERS
READ 6 REVIEWS OR
LESS TO MAKE UP THEIR MIND
SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS P E R S O N A L RECOMMENDATIONS
79% 73%
![Page 38: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/38.jpg)
Image of search result with stars
![Page 39: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/39.jpg)
Reviews
Where to Get Reviews:
![Page 40: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/40.jpg)
![Page 41: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/41.jpg)
![Page 42: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/42.jpg)
Reviews
![Page 43: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/43.jpg)
Reviews
![Page 44: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/44.jpg)
![Page 45: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/45.jpg)
Reviews - The Ethics• Don’t make up proFiles to write reviews
!
• You can’t write your own online reviews !
• Don’t pay for reviews • Rule 7.2b: A lawyer shall not give anything of value to a person for recommending the lawyer’s services except…”
!
![Page 46: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/46.jpg)
Reviews - The Ethics!
EXAMPLE: Joe Smith leaves a review: !
“Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
![Page 47: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/47.jpg)
A Culture of Reviews• Ask for paper internal review at closing meeting
!
• Good review: what’s their email address? !
• Ask and provide a how-‐to guide !
• Provide guidance on what NOT to say !
• It’s not easy in Legal Profession
![Page 48: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/48.jpg)
@gngfound
WEBSITES THAT GET CLIENTS
P A S T
2002 2014
LEGALWEBSITES
COMMUNICATE
S O L V EI N F O R MS E R V E
MARKETING
P R E S E N T
COMMUNICATE
S O L V EI N F O R MS E R V ECOMMUNICATE
SOLVEINFORMSERVE
![Page 49: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/49.jpg)
Your Website
![Page 50: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/50.jpg)
![Page 51: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/51.jpg)
@gngfound
• Name / “Brand”
• Where are you located? How can I get a hold of you?
• Phone Number / Contact Form
• Do you understand my problem? What can you do for me?
• Proof I should call you?
• Easy to navigate and find things
• Schema Markup for Google (ask your webmaster)
WEBSITE COMPONENTS
![Page 52: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/52.jpg)
@gngfound
• Rule 7.5a: A lawyer shall not use a firm name, letterhead or other professional designation that violates Rule 7.1. A lawyer in private practice shall not practice under a trade name, a name that is misleading as to the identity of the lawyer or lawyers practicing under the name, or a firm name containing names other than those of one or more of the lawyers in the firm, except that the name of a professional corporation or association, legal clinic, limited liability company, or limited liability partnership…
NAME - ETHICS
![Page 53: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/53.jpg)
• How do I call you?
• What do you do?
• What can you do for me?
• Proof I should call you?
![Page 54: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/54.jpg)
Your Website
![Page 55: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/55.jpg)
Your Website
![Page 56: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/56.jpg)
Your Website
![Page 57: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/57.jpg)
@gngfound
PROOF I SHOULD CALL YOU
![Page 58: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/58.jpg)
Your Website
![Page 59: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/59.jpg)
@gngfound
CONTACT FORM
WARNING: Attorney Client Relationship
![Page 60: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/60.jpg)
@gngfound
CONTACT PAGE
![Page 61: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/61.jpg)
Your Website Disclaimer
![Page 62: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/62.jpg)
Responsive Design
• Fast Load Time • Access to All Content • Difficult to Code Correctly • THE RIGHT ANSWER
![Page 63: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/63.jpg)
![Page 64: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/64.jpg)
Keyword Stuffing“Blocks of text listing cities and states a webpage is trying to rank for”
Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks
![Page 65: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/65.jpg)
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
Keyword Stuffing
1.Repeating the same words or phrases so often that it sounds unnatural, for example:
![Page 66: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/66.jpg)
Content: Blogging?
• SEO Value? • Fewer Posts, Deeper Content • Still Important • Add Personality
Ethics: •Don’t use names •Hunter vs. Virginia •Ghostwriter?
![Page 67: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/67.jpg)
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.” !
Nevada Divorce Attorney + 12 Other States
![Page 68: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/68.jpg)
City Pages Practice Area Pages
Other Content
Lawyer Bio(s)
![Page 69: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/69.jpg)
Your Website Ethics•Any communication made pursuant to this rule shall include the name of at least one lawyer or law Firm responsible for its content !
•Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you” !
•Practice areas vs. specialist
![Page 70: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/70.jpg)
Your Website Ethics•Disclaimers -‐ email vs. website “advertising material” !
•Make statements that imply results !
•Trade Names and Distinctive Website !
•Keep a record = backups!
![Page 71: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/71.jpg)
@mark_homer | @gngfound
>25%
![Page 72: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/72.jpg)
@mark_homer | @gngfound
Impact of Mobile
25%
9%66%
Desktop Tablet Mobile
![Page 73: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/73.jpg)
Mobile Website Search
![Page 74: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/74.jpg)
![Page 75: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/75.jpg)
Social Media
![Page 76: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/76.jpg)
@gngfound
SOCIAL MEDIA
Not a “Fad” !
Good For Ranking !
Looking Beyond
![Page 77: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/77.jpg)
@gngfound
Branding Cover Image
Likes Geo Info Keywords
![Page 78: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/78.jpg)
@gngfound
Branding Cover Image
Likes Geo Info Keywords
![Page 79: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/79.jpg)
@gngfound
![Page 80: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/80.jpg)
@gngfound
![Page 81: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/81.jpg)
![Page 82: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/82.jpg)
@gngfound
• Indexable by Google
• Increase your Followers
• Follow people, ReTweet, and share
• HootSuite / SocialOomph
• Be Careful “interacting”
![Page 83: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/83.jpg)
@gngfound
LINKED IN
![Page 84: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/84.jpg)
@gngfound
YOUR PICTURE MATTERS
![Page 85: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/85.jpg)
@gngfound
LINKEDIN“Skills and Expertise” now “Skills & Endorsements”
![Page 86: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/86.jpg)
@gngfound
SKILLS & ENDORSEMENTS
![Page 87: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/87.jpg)
@gngfound
Recommendation:
Edit Profile and turn off the display of Endorsements
![Page 88: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/88.jpg)
@gngfound
GOOGLE+
![Page 89: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/89.jpg)
![Page 90: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/90.jpg)
@gngfound
GOOGLE+ LOCAL
![Page 91: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/91.jpg)
![Page 92: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/92.jpg)
Social Media Nicolle Schippers ARAG Ethics Game:
Case is finally over. Unanimous verdict! Celebrating tonight.
![Page 93: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/93.jpg)
Social Media Ethics Game:
Another great victory in court today! My client is delighted. Who wants
to be next?
![Page 94: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/94.jpg)
Social Media Ethics Game:
Won a million dollar verdict. Tell your friends and check out my website.
![Page 95: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/95.jpg)
Social Media Ethics Game:
Won another personal injury case. Call me for
a free consultation.
![Page 96: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/96.jpg)
Social Media Ethics Game:
Just published an article on wage and hour
breaks. Let me know if you would like a copy
![Page 97: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/97.jpg)
Ethics•What counts as advice: (rule 4.3) •When the lawyer knows or reasonably should know that the unrepresented person misunderstands the lawyer’s role in the matter, the lawyer shall make reasonable efforts to correct the misunderstanding. The lawyer shall not give legal advice to an unrepresented person, other than the advice to secure counsel, if the lawyer knows or reasonably should know that the interests of such a person are or have a reasonable possibility of being in conBlict with the interests of the client.
![Page 98: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/98.jpg)
Ethics!
• Is this Advertising: (rule 7.3) •A lawyer shall not by in-‐person, live telephone, or real-‐time electronic contact solicit professional employment from a prospective client when a signiBicant motive for the lawyer’s doing so is the lawyer’s pecuniary gain…
![Page 99: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/99.jpg)
Ethics•Don’t Imply Results or Mislead •Rule 7.1: A lawyer shall not make or use a false, misleading, or nonveriBiable communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law or omits a fact necessary to make the statement considered as a whole not materially misleading.
![Page 100: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/100.jpg)
Ethics•Creating a client relationship (1.6-‐1.8 ConBlict of Interest) •Discovery issues -‐ Oops I didn’t want to know that •Rule 3.3 Candor to Tribunal
•Keep records of ads -‐ screenshots •The contents of advertisements and communications permitted under Rule 7.2 can be permanently recorded so that they cannot be disputed.
!
![Page 101: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/101.jpg)
Ethics•Mentioning Judicial OfHicers, Neutrals etc. •Rule 8.4: state or imply an ability to inBluence improperly a government agency or ofBicial or to achieve results by means that violate the Ohio Rules of Professional Conduct or other law;
!
![Page 103: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/103.jpg)
@mark_homer | @gngfound
Alternative Local Marketing Strategies
“OLD SCHOOL” !
Take traditional marketing strategies and maximize search and social value
Win – Win - Win
![Page 104: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/104.jpg)
@mark_homer | @gngfound
Press Outreach
• Use targeted Facebook posts to journalists !
• Everyone’s a publisher – Promote to ‘trusted audience’ !
• Don’t just shout about your own stuff !
• Get to know local press – Twitter and LinkedIn
![Page 105: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/105.jpg)
@mark_homer | @gngfound
Press Outreach
![Page 106: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/106.jpg)
@mark_homer | @gngfound
![Page 107: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/107.jpg)
@mark_homer | @gngfound
Scholarships
• Direct outreach to schools (.edu)
• Scholarship websites • Social magnification • Tie into geo-location
and industry • Cast a wide net
![Page 108: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/108.jpg)
@mark_homer | @gngfound
Sponsorships
![Page 109: Ethics and Online Tips for Your Law Firm | Dayton Bar Association](https://reader038.fdocuments.net/reader038/viewer/2022103110/54706bc8af7959a41e8b49e0/html5/thumbnails/109.jpg)
@mark_homer | @gngfound
Pay to Play
• Promote quality content via social media paid posts –
save money by targeting!
• Get some rich markup back by using Adwords
• Adwords is often 2/3 of mobile top of fold
• Figure out what directories are crushing it in your
area and spend $$ for premium placement