Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt,

and Kevin Sullivan

What is Papa Murphy's?

• Papa Murphy's is a pizza chain which offers "Take and Bake" pizzas.

• "Take and Bake" pizzas allow customers to build a pizza in store and bake at home.

• Also offers cookie-dough, salads, and wings.

Origin

• "Take and Bake" Pizzas first started in 1981.

• First "T&B" pizza chain started with Papa Aldo's Pizza in Hillsboro, Oregon.

• Papa Murphy's was founded in 1984.

• First opened in Petaluma, California.

• Both pizza chains merged in 1995.

How is Papa Murphy's doing?

• 1,250 Stores in 37 states.

• 15 additional stores in Canada.

• Voted "Best Pizza Chain in America" every year since 2003.

• Award consumers first choice in pizza chains in 2001, 2006, and 2008

Target Market

• Families

• 2-3 kids

• Yearly household income of 40,000+

• In a recent survey held on a social media cite this held true with 65% of participants.

SWOT Analysis

Strengths

• First “Take ‘N’ Bake pizza chain

• Able to create your own pizza- allows customization (taste in your own hands)

• Can bake pizza any time you want- convenience

• Gourmet toppings without the gourmet price (cheaper)

• Every day fresh and high quality ingredients

• Eliminates the wait-to-order.

• Sells not only pizza, but appetizers, deserts, salad, beverages, etc.

• Low overhead due to no delivery and baking in house.

Weaknesses

• Not open late nights (only from 11am-9pm)

• Pick-ups only- no delivery

• Weak mobile and online ordering system

• No immediate pizza to eat- must bake on your own (not “hot and ready”)

• Hard to spot signage from road

• Does not maximize profits because they would have to throw out non-fresh items.

• There is no instant satisfaction

• Marketing in larger sales- Television, Mobile apps, magazines, etc.

Opportunities

• Located near schools and grocery stores

• Inform college students of the advantages of baking their own pizza

• Have an option of baked pizza ready (Hot ‘N’ Ready)

• Offer discounts for unsatisfied customers

• Offer wings, more food

• Grocery store integration

• Market to singles/ bachelors

• Health care costs affecting delivery chains’ profits

Threats

• Increased prices on ingredients

• New “Take and Bake” competitors

• Grocery stores producing more frozen pizza to sell

• For offering new foods- maybe the customers would not like the quality, food, etc.

• Cooked pizza could lose to their competitors

4 P's

Papa Murphy's Video

Product

• One of a kind "Take 'N' Bake" Pizza

• Gourmet ingredients

• Every day fresh ingredients

Price

• "Gourmet appetite without the gourmet price"

$9 Special for DeLite Pizza's

Place

• Locations are close to schools/ supermarkets

• 1,250 Stores in 37 states

Promotion

• Every time a customer orders, Papa Murphy's hands them a coupon

• Pass Books

• Radio Commercials

• T.V./ Internet

And Commercials

• Fliers

Questions?