#eTAS14 Presentation - Charel van Dam of Iamsterdam
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Transcript of #eTAS14 Presentation - Charel van Dam of Iamsterdam
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Rethinking Social I amsterdam
Charel van Dam – Head of Digital Media
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1,470,464 people reached223,445 post clicks
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11M5%GDP
€50G
50% Amsterdam
Metropolitan Amsterdam 70%
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Bring me the world!
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Bring me the world!
Here’s 1 euro
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Bring me the world!
Here’s 1 euroPlease our
partners
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Bring me the world!
Here’s 1 euroPlease our
partnersLet’s make it go
viral
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The I amsterdam ostrich development curve
Stomping around
Explosion of channels
Downsizing our way up
Overlooking the field
Step 1
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The great news about Social Media is that
you can’t afford them all anyway
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The great news about Social Media is that
you can’t afford them all anyway
So don’t try
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The great news about Social Media is that
you can’t afford them all anyway
So don’t try FOCUS
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The great news about Social Media is that
you can’t afford them all anyway
So don’t try FOCUS
Engage
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In Social Media there is no one
size fits all
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In Social Media there is no one
size fits all
Authenticity is a key driver of
social success
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Engage!Your fans are nuts
about you
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Appreciate your fans and your
channel will grow organically
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Ignore your brand and marketing colleagues
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382,0002,5%
506,0005,1%
162,0002,9%
1,746,0000,6%
2,694,0002,4%
5,997,00012,9%
1,142,0002,6%
Likes + Comments +Shares
# of wall posts by page
Total fans
Engagement IPM =x 1000
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Editorial trumps advertorial
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I amsterdam Facebook Social Strategy
AwarenessAwareness
Exposure
Awareness
Exposure
Event Traffic
Awareness
Exposure
Event Traffic
Web Traffic
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Use Facebook to drive actual
traffic
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THANKYOU