Etana case study - Student Village
8
CASE STUDY ETANA 2010 CASE STUDY ETANA
Transcript of Etana case study - Student Village
CASE STUDY
ETANA
2010
CASE STUDY
ETANA
Each year Etana Insurance
hosts their daREDevil Run
to raise awareness for prostate and
testicular cancer
“Provocative” flashmobs were used
at WITS & UJ
Flashmobs creating hype and awareness
When did you last see a speedo on campus?
The speedos moved across campus and highlighted the race and the social cause in a tongue & cheek
way
CAMPAIGN REACH 51,000+
Awarded Most Provocative Campaign2010 Youth Campus Campaign Awards
Find more case studies @
www.studentmarketing.co.za
0860 44 1234