eTail East 2015 - Ann Ruckstuhl Presentation
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Transcript of eTail East 2015 - Ann Ruckstuhl Presentation
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1% Sales
$6.8M $45M
0.2% Searches
@ 1 Second
2% Conversion
$244M
Gartner, Walmart
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“eCommerce” MASLOW
Smart
Fast
Easy
Secure
FunctionalPhysiological
Safety
Love/Belonging
Esteem
Self Actualization
What impact does performance have
on my business?
SOASTA
2.5 Seconds
Nordstrom’s “Magic Number” is 3 Seconds
Nordstrom
What’s Your “Magic Number”?
“CRISIS”
• Impatient consumers
• Spiky demand
• Mobile & IoT
• Dependency on 3rd parties
• Complex technology
• Lack insights & control
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Harris Interactive “Mother’s Day Online Shopping Survey”
Sponsored by SOASTA, April 2015, N=2051
Will go to a competitor’s site
Will never return to the site
Will share their problems
Spiky Demand
Is Here to Stay
Seasonal Holidays
Manufactured Holidays
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33%
of orders came
from a mobile
device
Shopify
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Google, SeeWhy
90%People who move between devices to accomplish a goal
2.6Average number of devices used by a shopper during a
single transaction
6.2Number of visit an average shopper makes before buying
97%Mobile transactions abandoned
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Radware Research
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Mobile HTTP Archive
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o 18 = Average Number of 3rd Party Calls Per Page
o Third party content can make up > 50% of page requests
my
Layer 6
Presentation Layer
Layer 4
Transport Layer
Layer 2
Data Layer
Layer 7
Application Layer
Layer 5
Session Layer
Layer 3
Network Layer
Layer 1
Physical Layer
Technology Stack Getting More Complex
AngularJS
CDN
Payments
Clouds
Social
Cultures
Carriers
CRMMarketing
Advertising
APM
Devices
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Smart
Need Insights & Control
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Performance
Analytics
Performance = CX + Business Outcome + IT Performance
DATA SCIENCE TO THE RESCUE
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Data-Driven Performance Managment
What if page load time went down to 3 seconds?
Forecasting Using “What If” Predictive Analysis
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• Build a high performance culture
• Get to know your “real” users, in real time
• Correlate User Experience, Business & IT metrics
• Identify patterns and optimize smartly
• Get the DOC
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