eStudio 34 InAppEvent - Billy Mobile User Acquisition and Monetization
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Transcript of eStudio 34 InAppEvent - Billy Mobile User Acquisition and Monetization
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USER ACQUISITIONAND MONETIZATION WARSINAPP EVENT 3TH MARCH 2017 BARCELONA
Powered by
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Troo
per D
escr
iptio
n &
Feat
ures
Head of Strategic [email protected]/in/davidjordanfigueras
David Jordan
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TWO SIDESONE BATTLEINTRODUCTION OF TWO STARRING TEAMS
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User
Acq
uisi
ton
Arm
yGrowth Hacker
Head of Marketing
ASO Manager Media Buyer
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User
Acq
uisi
ton
Arm
y
Analytic & BI weaponsGoogle AnalyticsMixpanelAppAnnie
Organic Dream StarshipsAppstore featuringInfluencersASO optimisation
Attribution ToolsAppsflyer KochavaAdjust
Paid AcquisitionGoogle Universal CampaignsFacebookAd NetworksDSPs
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User
Acq
uisi
ton
Arm
y
Rebel MissionTurn CPI into microCPIMaximise user baseShoot post-install events like IAPFind the weapons that bring the best KPIS
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Mon
etiz
atio
n Ar
my
Head of Monetization
AdOps Expert
Sales Manager
Adtech Trooper
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Mon
etiz
atio
n Ar
my
Hidden gemsData MonetizationAffiliationPaid apps
User Powered MonetisationI.A.P.eCommerce SalesMRR (Suscriptions)
Advertising SDKDisplay ads
Incent video adsBanners
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Mon
etiz
atio
n Ar
my
Empire MissionFeed LTVMultiply IAP Conversion RatePlay with mediation and floors to grow eCPMsMake tones of money
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LET’S GET THE BATTLE STARTEDIT’S FIGHT TIME
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UA +
Mon
etiz
atio
n Grow user base while reducing eCPI and keeping the sources that bring the most value
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UA +
Mon
etiz
atio
n Grow product revenues while keeping UX added
value and pushing forward ARPU
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UA +
Mon
etiz
atio
n
Build amazing products that deliver an outstanding
ROI
+
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CREATING THEULTIMATE ALLIANCETHE BUSINESS TEAM!
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UA +
Mon
etiz
atio
nMonetization Strategy
User Acquisition Strategy
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UA +
Mon
etiz
atio
n
Business Strategy
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Busi
ness
Team
at w
ork
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Busi
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Team
at w
ork
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Busi
ness
Team
at w
ork
VS
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Busi
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Team
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Sync Marketing Actions and UA budget with Monetization Boosts
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MIDDLE MENALWAYS HAVE A GOOD DEALNETWORKS WILL ALSO CHANGE
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Busi
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at w
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Hey! Are you an advertiser or a publisher?
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Busi
ness
Team
at w
ork
I am an app developer, so what?
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Busi
ness
Team
at w
ork
Strategic Partnership Team
No Publisher / No Advertiser
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Busi
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Team
at w
ork
Thank You!