Establishing Your Brand Voice in Social Media, Juntae DeLane, Social Fresh Conference 2016

Establishing Your Digital Brand Voice

@JuntaeDeLane

@dbiweb / DigitalBrandingInstitute.com#digitalbranding

What You'll learn today

• What Is Digital Branding?

• Framework For Building Your Digital Brand Voice.

• Digital Brand Voice Action Plan.

#digitalbranding @dbiweb / DigitalBrandingInstitute.com


Motown

Establishing Your Digital Brand Voice


Audience

Organization Offering

Mission Statement

Vision Culture

Core Values

Demographics Psychographics

Personas

Benefits

ElevatorPitch

Value Proposition

Features

BRANDVOICE

The 3 Tenets of Digital Branding


Identity Visibility Credibility

How you voice shapes these tenets


Creating A Platinum Sound(Developing Awesome Digital Brand Voice)


Digital Brand Voice

Character

ToneLanguage

Purpose

https://www.socialmediaexplorer.com/content-sections/tools-and-tips/finding-your-brand-voice/


Step Outside of Your Voice Box

Character: Casual or Inspiring

GOOD: “Break out the biscuits and celebrate! The Dog Days Sale is here. What pet products are you stocking up on?”


Character: Casual or Inspiring

GOOD: “Don’t miss the Dog Days Sale, unless, of course, you don’t love your dog!”


Tone: Personal or Humble

GOOD: “We love our dogs – which is why we love the Dog Days Sale. Get everything you need for your best friend right here.”


Tone: Personal or Humble

BAD: “We have the best sale in the world! Buy now or miss out.”


Language: Simple or Fun

GOOD: “Our Buy One, Get One sale is the cat’s meow! Stock up now on our favorite kitty treats, toys and essentials.”


Language: Simple or Fun

BAD: “We have lots of fab stuff for you and your kitten. Be ITK on our BOGO sale.”


Purpose: Engage or Entertain

GOOD: “Our Breed of the Week is Wire Terriers. Bring yours in & we’ll take a pic for our Wall of Fame. What’s your favorite breed?”


Purpose: Engage or Entertain

BAD: “We think Wire Terriers are the best. Send us a pic.”


Customer Service

“Your response has been noted and will be responded to by one of our team members within 2-3 business days”


Customer Service

“This is great, Juntae! Really practical suggestion for approaching a complex issue with kids. We’ll be sure to pass along to Krista.”


Character: Friendly & Authoritative

Tone: Direct

Language: Insider & Savvy

Purpose: Educate#digitalbranding @dbiweb / DigitalBrandingInstitute.com


Rephrase Your Content


Write Your Own Story


Stop Looking At Other Brands


Digital Brand Voice Action Plan


R.E.S.P.E.C.T.


O.P.P.


OBJECTIVEDigital Brand Voice Action Plan

PROMISEPERSONALITY


Be your own artist, and always be confident in

what you're doing. If you're not going to be

confident, you might as well not be doing it.

- Aretha Franklin

Establishing Your Brand Voice in Social Media, Juntae DeLane, Social Fresh Conference 2016

Marketing

Transcript of Establishing Your Brand Voice in Social Media, Juntae DeLane, Social Fresh Conference 2016