Establishing Fundraising Missions, Objectives, Metrics and Strategies.
-
Upload
zachary-fagan -
Category
Documents
-
view
222 -
download
1
Transcript of Establishing Fundraising Missions, Objectives, Metrics and Strategies.
Establishing Fundraising Missions, Objectives,
Metrics and Strategies
All this talk about strategy is sorely misguided.
Putting strategy first will give you the same results as
Ready, fire, aim …
Real leaders obsess about objectives, and leave the strategy to the first line
supervisors
The right order
1. Mission2. Objectives
• Associated Metrics
3. Strategy
Mission
The main purpose for which an organization or initiative exists
Objectives
Specific and measurable deliverables that are essential to
fulfilling the mission.
Strategy
A plan of action or policy developed to accomplish a
specific objective.
And what about tactics?
A procedure to achieve an end, an aim, or goal.
The fundraising mission should support the mission
of the organization.
Sample organizational mission
To definitively contribute to our school and children’s education
and wellbeing.
Sample fundraising mission
Maximize funds raised while offering our constituents the most choice,
value and features.
Sample fundraising objectives
1. Raise at least [$$] throughout the year
2. Highly rated by parents (constituents) on OnProviders.
3. Maintain accurate records for accounting, planning and reporting purposes.
Sample Fundraising Metrics(All examples are on a scale of 0-5)
• Raise at least [$$] throughout the year– Raise an minimum of [$$] a month– Checks received and deposited by 10th
of each month
• Highly rated by parents (constituents) on OnProviders.– Average OnProviders rating of at least
3.25
Sample Fundraising Metrics(All examples are on a scale of 0-5)
• Maintain accurate records for accounting, planning and reporting purposes.– Real time tracking – 100% accuracy– Contributors and producers recognized – All tax documents prepared on a timely
basis
Sample Fundraising Metrics(All examples are on a scale of 0-5)
Keep in mind• There can be no fundraising mission without
an organization mission.• Generals are responsible for establishing
military objectives. Not colonels, not majors, not captains, and certainly not lieutenants.
• They’re important and they require time and effort.
• The ability to establishing the right objectives is the most important leadership responsibility
The best objectives
• Buyer/Donor driven• Jointly established between
fundraising provider and buyer/donor
Metrics Should
• Be limited to no more than 2 – 4 for each outcome or result
• Make sense• Be easy to understand and to
measure• Drive continuous performance
improvement
Metrics Should Not Be
• Strategic – you can’t measure strategy
• Complex• Numerous• Proprietary• Exclusive
Fundraising Metrics To Avoid
Profit margin not associated with distribution margin and cost of
goods.
Secrets to Good Metrics
• Help the buyer/donor to help you define them.
• Base them on requirements established before initiating fundraising
Optimum Fundraising Strategy
Open a Buyer Topia account and exploit it.
Getting It Right
• Organization mission• Fundraising mission• Objectives
• Associated metrics
• Strategies
Organization Mission Questions
Does it make sense?– School Administrators– Teachers– Parents
• Will it still be valid?– Tomorrow– In a month– Throughout the year
Fundraising Mission Questions
• Does it completely support the organization mission?
• Does it make sense – and say the same thing to school administrators, teachers, parents and even external constituencies?
• Will it stand the test of time?
Fundraising Objectives Questions
• Do they support every aspect of the Fundraising Mission
• Do they leave anything out?• Are they clear to school
administrators, teachers and parents?• Are they measurable?• What do the buyer/donors think of
them?
Fundraising Metrics Questions(Associated with Objectives)
• Do they measure outcomes or results?• Does everyone involved understand
them?– What they measure– How they are calculated– What drives them
• What do the buyer/donors think of them?