EST Summit - EST Roles and Responsibilities
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Transcript of EST Summit - EST Roles and Responsibilities
DIGITAL MARKETINGDIGITAL MARKETING
JAZMANBARIZINATIONAL VICE PRESIDENT OF DIGITAL MARKETING
AIESEC IN INDONESIA 1516
The spearhead of AIESEC in Indonesia that aims for our market.
Managing virtual presence of AIESEC in Indonesia.
ICXindonesiacalling.com
OGXaiesec.or.id
ERBDB2B
TMRecruitment Platform
Digital Platform OptimizationConduct research for DM input
National social media analyticsCustomer Journey optimization
Content Marketing Optimization
Content Matrix creation
National virtual promotion execution
LC virtual promotion evaluation
Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand messageWeb: core primary channel of digital - everything digital starts hereSocial & Search: secondary channel of digital - supports brand reachPhysical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
TEAMIDENTITY
PROJECTSYSTEM
Leveling System!
6mnths
Big Mission:DM Drive Website Development
Quests:DM Research Social Media Analytics
Errands:AIESEC Indonesia TV
Big Mission:DM Drive GIP Page
Quests:Content Matrix planning and execution DM activity healthiness review on LC level
Errands:Live/Reportation Team
MEETINGMonthly National DirectionTeam MeetingsPersonal Tracking
Internalcommunication
MC EST LCX X
Direction Tracking and Coaching Implementation
Advance: Intermediate: Basic:
BandungUGMUASurabayaUndipPMBS
PUUnilaUBUIUMMUnhasUPNVYUNS
UnsriUnejBinusIPBUntanUnsoedUSU
Project-based review
Trackingmethod
Will assign all of you to the workspace very soon!
BEST OF LUCK!