EST Summit - EST Roles and Responsibilities

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DIGITAL MARKETING DIGITAL MARKETING JAZMANBARIZI NATIONAL VICE PRESIDENT OF DIGITAL MARKETING AIESEC IN INDONESIA 1516

Transcript of EST Summit - EST Roles and Responsibilities

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DIGITAL MARKETINGDIGITAL MARKETING

JAZMANBARIZINATIONAL VICE PRESIDENT OF DIGITAL MARKETING

AIESEC IN INDONESIA 1516

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The spearhead of AIESEC in Indonesia that aims for our market.

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Managing virtual presence of AIESEC in Indonesia.

ICXindonesiacalling.com

OGXaiesec.or.id

ERBDB2B

TMRecruitment Platform

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Digital Platform OptimizationConduct research for DM input

National social media analyticsCustomer Journey optimization

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Content Marketing Optimization

Content Matrix creation

National virtual promotion execution

LC virtual promotion evaluation

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Physical

Social

Web

SearchContent

Content: central piece marketing strategy - the brand messageWeb: core primary channel of digital - everything digital starts hereSocial & Search: secondary channel of digital - supports brand reachPhysical: core primary distribution channel to shape deep brand connection

Basics of

DIGITALMARKETING

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TEAMIDENTITY

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PROJECTSYSTEM

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Leveling System!

6mnths

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Big Mission:DM Drive Website Development

Quests:DM Research Social Media Analytics

Errands:AIESEC Indonesia TV

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Big Mission:DM Drive GIP Page

Quests:Content Matrix planning and execution DM activity healthiness review on LC level

Errands:Live/Reportation Team

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MEETINGMonthly National DirectionTeam MeetingsPersonal Tracking

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Internalcommunication

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MC EST LCX X

Direction Tracking and Coaching Implementation

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Advance: Intermediate: Basic:

BandungUGMUASurabayaUndipPMBS

PUUnilaUBUIUMMUnhasUPNVYUNS

UnsriUnejBinusIPBUntanUnsoedUSU

Project-based review

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Trackingmethod

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Will assign all of you to the workspace very soon!

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BEST OF LUCK!