ESSEC Global BBA COURSE CATALOGUE 2015-2016

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Transcript of ESSEC Global BBA COURSE CATALOGUE 2015-2016

  • Catalogue des Cours

    Course Catalog COURS FILIERES / COURSES TRACKS

    Anne universitaire 2016-2017

    Academic Year 2016-2017

    Table of contents

  • 3 Catalogue de cours / Course catalog 2015 - 2016

    Sommaire Table of contents Sommaire / Table of contents .............................................................................................. 3

    Introduction ......................................................................................................................... 5

    Descriptifs des cours 1

    er cycle / Courses Outlines 1st cycle ............................................ 7

    Tableau rcapitulatif 1er

    cycle / Course table 1st cycle ........................................... 8

    Comptabilit-Contrle de gestion / Accounting and Management Control .......... 14

    Droit et Environnement de lEntreprise / Public and Private Policy .................... 20

    Economie / Economics .......................................................................................... 27

    Finance / Finance .................................................................................................. 33

    Systmes dInformation, Sciences de la Dcision et Statistiques /Information

    Systems, Decision Sciences and Statistics ............................................................. 33

    Management / Management .................................................................................. 41

    Marketing / Marketing .......................................................................................... 47

    Culture, Politique & Responsabilits / Culture, Politics & Responsibility ........... 55

    Management des Oprations / Operations Management ...................................... 58

    Learning Center ..................................................................................................... 59

    Descriptif des cours 2

    e cycle Course Outline 2

    nd cycle .................................................. 60

    Tableau rcapitulatif 2e cycle / Course table 2

    nd cycle ......................................... 61

    Comptabilit-Contrle de gestion / Accounting and Management Control .......... 70

    Droit et Environnement de lEntreprise / Public and Private Policy .................... 73

    Economie / Economics .......................................................................................... 77

    Finance / Finance .................................................................................................. 79

    Systmes dInformation, Sciences de la Dcision et Statistiques /Information

    Systems, Decision Sciences and Statistics ............................................................. 82

    Management / Management .................................................................................. 88

    Marketing / Marketing .......................................................................................... 98

    Management des Oprations / Operations Management .................................... 107

    Culture, Politique & Responsabilits/ Culture, Politics & Responsibility .......... 112

    Langues & Cultures The Department of Languages & Cultures ............................. 124

    Enseignants Langues & Cultures / Department of Languages & Cultures -

    Teachers .............................................................................................................. 127

    Codification des cours de Langues & Cultures / Classification of Languages &

    Cultures Codes .................................................................................................... 128

  • 4 Catalogue de cours / Course catalog 2015 - 2016

    Organisation et niveau des cours de langues, cultures et communication /

    Languages, Courses and Levels .......................................................................... 129

    Liste des cours de langues, cultures et communication / Languages, cultures and

    communication courses ....................................................................................... 131

    ANNEXES / APPENDICES .............................................................................. 136

    Liste des coordinateurs de cours BBA / List of BBA Course coordinators ........ 136

    Les professeurs permanents - Hors-dpartement / Faculty Members at Large .. 177

  • 5 Catalogue de cours / Course catalog 2015 - 2016

    Introduction Chres tudiantes, chers tudiants,

    Le Catalogue des cours reflte la richesse de loffre pdagogique qui vous est propose au sein du Global BBA : cours, tracks, cursus, etc quils soient donns sur lun ou lautre de nos campus, Cergy ou Singapore. Vos nombreuses questions sur loffre actuelle y trouveront rponse.

    Ce Catalogue est votre outil de travail, le guide et la rfrence indispensables pour vous aider dans vos choix de cours. Il est complmentaire du Rglement pdagogique ESSEC Global BBA.

    Nous esprons que vous en ferez bon usage et quil vous aidera gagner en efficacit, en ouverture et en pertinence pour les annes venir. Il vous aidera aussi tre un tudiant responsable : responsable de ses choix, de son cursus, de sa prsentation au jury de diplme.

    Nous vous conseillons de complter ce catalogue par les plans de cours (syllabus) disponibles sur myessec.com/BBA Program Center.

    Bonne lecture toutes et tous et trs belle anne universitaire 2016-2017.

    Dear Students, The Course Catalog reflects the diversity of the academic offer proposed in the Global BBA program: courses, specialized tracks taught in Cergy and on our campus in Singapore. All the modules available in the program are described, along with many of the answers to your questions. The Course Catalog is a guide and reference to help structure your choice of courses. Please also consult the Global BBA Study Guide for additional important information. We encourage you to make good use of this document, hoping that it will help you gain time and clarity when choosing courses during your studies. It will help you be a responsible student: responsible for your choices, for your curriculum and for your presentation to the Degree Board Committee. We advise you to also consult the course syllabi available on myessec.com/BBA Program Center. Enjoy this Course Catalog and have a fruitful academic year 2016-2017.

    Hugues LEVECQ Corinne PEIFFERT Directeur du Global BBA ESSEC Directrice des tudes Global BBA Dean of ESSEC Global BBA Associate Dean for Academic Affairs

  • 6 Catalogue de cours / Course catalog 2015 - 2016

    Codification des cours de gestion Classification of Management Course Codes

    Le code des cours se compose de 3 lettres (code du dpartement) suivies dune lettre indiquant la matire concerne, de deux chiffres indiquant le niveau et le programme et de trois chiffres signification variable ou sans signification particulire.

    Exemples de codes: CPTC 11112 ; FINE 13109

    Course codes include three letters (department code) followed by one letter for the department subject, by two digits corresponding to the level and the program, one digit for the level of the course, and finally by two digits with variable sense or without any specific meaning.

    Code examples: CPTC 11112; FINE 1310

    Les trois premires lettres indiquent gnralement le dpartement ou le domaine dtude.

    The first three letters generally correspond to the department.

    La quatrime lettre indique la matire concerne, au sein du dpartement The fourth letter corresponds to the department subject (Exemple/Example: CPTF : Fiscalit/Taxation, etc.).

    CPR : Culture, Politique, Responsabilit/Culture, Politics, Responsibility E : Esthtique/Aesthetic O : "Neutre", politique/Neutral, Politics S : Scientifique/Scientific

    CPT: Comptabilit, Contrle de gestion/Accounting and Management Control C : Comptabilit financire/Financial Accounting F : Fiscalit/Taxation G : Contrle et comptabilit de gestion/Cost Accounting and Management Control O : Instruments de gestion et organisation/Management Systems and Organization

    DEV: Droit et Environnement de lEntreprise/Public and Private Policy C : Collectivits locales et conomie urbaine/Local Communities and Urban Economics D : Droit/Law E : Entrepreneuriat/Entrepreneurship I : Gestion immobilire/Real Estate Management N : Ngociation/Negotiation

    ECO: Economie/Economics A : Macroconomie et conomie internationale/Macroeconomics and International Economics I : Microconomie/Microeconomics S : conomie sectorielle/Sector-related Economics

    EXP : Exprience en entreprise/Corporate Experience R : Exprience Professionnelle/Professional experience

    FIN: Finance/Finance A : Actuariat/Actuarial,Insurance

  • 7 Catalogue de cours / Course catalog 2015 - 2016

    E : Finance dentreprise/Corporate Finance G : Finance gnrale/General Finance M : Finance de march/Market Finance S : Synthse/Synthesis

    IDS : Systmes dInformation, Sciences de la Dcision et Statistiques/Information Systems, Decision Sciences and Statistics D : Sciences de la dcision/Decision Sciences E : Entrepreneuriat/Entrepreneurship I : Systmes dinformation/Information Systems M : Mathmatiques/Mathematics S : Statistiques/Statistics

    MGT: Management/Management A : Management des services/Services Management E : Entrepreneuriat/Entrepreneurship M : Management et processus organisationnels/Management and Organizational Processes P : Psychologie et dveloppement personnel/Psychology and Personal Development S : Stratgie/Strategy

    MKG: Marketing