Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in...

19
www.innovadatabase.com Especially for Kids Product Launches, Trends & Developments Tracked by the Innova Database November 2011 Martijn Kesteloo Market Analyst

Transcript of Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in...

Page 1: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Especially for Kids Product Launches, Trends & Developments Tracked by the Innova Database November 2011 Martijn Kesteloo Market Analyst

Page 2: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Global Kids Health Programs

http://www.restaurant.org/foodhealthyliving/kidslivewell/index.cfm
Page 3: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

The Focus Is Not Only On “Nutrition”

Page 4: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Product Launch Activity

Page 5: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Product Launch Activity

Q1

Q1 Q1 Q1

UK: Ambrosia Low Fat Rice Pudding

UK: Sainsbury's Eric &

Friends Iced Biscuits:

2008

5,3%

2009

5,9%

2010

4,9%

2011 YTD

5,8%

Page 6: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

But How To Position Your Product?

Gluten Free

Allergy

No additives,

Preservatives

Natural

Vegetarian

Organic

Novel &

Fun

Traditional

Seasonal/

In-Out

Opportunities

++

+

Health Related

Page 7: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Positioning Developments:

49

67

43

170

271 258

Passive Health Positioning Active Health Positioning

Vitamin/Mineral Fortified

Added Calcium

Oral Health

Added Iron

Energy/Alertness

No Additives/Preservatives

Natural Low Fat Gluten Free

Allergy

TOP 5: TOP 5:

Page 8: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Top “Passive” Health Positionings

Germany: Orang Utang This Natural soft drink contains pure orange with cola.

Page 9: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Kids need more fibers

USA: Mary B's Kids Whole Grain White Mini Biscuits Whole grain white mini biscuit dough for kids. 30% whole grain. Excellent source of calcium and vitamin D. No trans fat.

UK: Young's Chip Shop 24 Fish Nuggets in a Crisp Bubbly Batter Taste tested and approved by children. 100% fillet. Now less than 3% saturated fat and made with a sunflower oil blend.

USA: Froose All-Natural Tropical Blend Gummies 100% natural fruit flavored gummy snack. Gluten free. Certified kosher. Reduced sugar. Good source of fiber. Supports digestive health. Made with Organic Wholegrain Brown Rice Flour & Nutraflora Prebiotic Fibers

Russia: Velle Oats Forest Fruits : Spoonable fiber snack: Ingredients are: Water, Flavor, Oats, Probiotic cultures.

Page 10: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Made with Natural or Real Fruits

New Zealand: Smooze ICE Berg & Fruit ICE Coconut. The product is promoted as a natural source of essential electrolytes and for being rich in vitamin C.

South Africa: Safari Funky Fruit Berry: fruit sticks Ten fruit sticks with black currant, strawberry, blueberry, and raspberry flavor. Made with real fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and concentrates (67%) [apricots an/or peaches and/or pears and concentrates (3%) (black currant, aronia berry, raspberry, strawberry) in various proportions], sugar, flavoring, coloring and preservative: sulfur dioxide.

South Africa: Safari Toy Story 3 Funky Fruit Bars sun-dried variety of fruit bars (pear, fig, apricot and peach

USA: Minute Maid Coolers

Fruit Punch

Good source of calcium which

is essential for strong teeth

and bones. Made with real fruit

juice. All natural flavors.

Contains a full day's supply of

vitamin C. 100% fruit juice.

Page 11: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Healthy Dairy Or An Alternative for a Protein Boost

Soy Plus Chocolate Kids High in calcium and vitamin C. Naturally cholesterol-free

Pakistan: Haleeb Fun Milk Almond Milk with

Saffron and Cardamom

Guatemale: Natura's Bebida de Avena: Oatmeal Drink

USA: Sunrich Naturals SōL, Made with sunflower kernels USA: Good Karma FlaxMilk

Made with sunflower kernels or Flax seeds

Page 12: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Vegetable products from the Veggie Chef: Frank Fol

Légumaise® a good alternative to mayonnaise.

Smaakbom®: The explosive schoolsnack

Page 13: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Healthy School Meals: But what about after school The number of kids, lunching at school or going home preparing their own meals or grab their own afternoon snacks is growing. Attractive and easy to use packaging is important. Health and natural ingredients is the main focus.

Page 14: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Top “Active” Health Positionings

Poland: Venosta Naturalle Choco-Globes:

Danone Danoontje Yogurt with Fresh Fruits and Cottage Cheese

http://www.innovadatabase.com/search/displayimage.rails?productId=896495&type=large&guid=570AB93C-C0B7-43BF-A953-3A2A62EEDCC9
Page 15: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Nestlé has launched two new ready-to-drink, dairy-based beverages in Brazil to help parents increase their children’s daily consumption of iron and essential vitamins. Ninho Fruti is made with real fruit and provides 32%, 31% and 40% of children’s recommended daily intakes of vitamins A, C and vitamin D respectively. It also provides 30% of the recommended daily intake of iron. Ninho Baixa Lactose is a fortified low lactose drink suitable for the 10% of children in Brazil who are lactose intolerant. It is enriched with iron and vitamins A, C and D.

Helping the Parents to increase Childs Health

Nesquik 100 Calorie

Chocolate Drink

Page 16: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Clear Benefit Communication: Bubbles on Pack

Slovakian based drinks manufacturer McCarter presented Energy Balls, an energy drink featuring beadlets with caffeine, taurine and vitamins. The non-carbonated beverage is offered in 200ml bottles and targets 15-22 year olds. The product is offered in two varieties: a classic energy drink style product (red) and a cannabis flavored energy drink (green). Also new is Magic Balls, a fortified beverage for children containing floating beadlet pieces with encapsulated vitamins.

France: Dia Gouter Trio: Snack with Beverage, Bread Sticks & Chocolate and Hazelnut Paste Two snacks with peach flavored iced tea, bread sticks and chocolate, and hazelnut paste, held in a cardboard sleeve. For a whole snack, 2 servings, to eat on the go. Complete and ideal for any occasion.

http://www.innovadatabase.com/search/displayimage.rails?productId=1089451&type=large&guid=25608085-F4FC-4BCD-9B33-75DC66ACDA39
Page 17: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Combining Fun, Taste and Nutrition

Mulder Natural Foods NV speculoos: These breakfast cereals consist of whole grain cereal pillows with speculoos.

With a basis of high quality whole grain oats, Kölln Flower Crispies naturally contain vegetable fats, easily digestible carbohydrates, well-balanced fibers as well as magnesium and iron. “Children love the chocolaty taste.” Also new is Kölln Flower Crispies Honey & Oats. A honeysweet breakfast treat, it contains 25% wholegrain oats and honey – for an ideal start into an active children’s day.

Kind Peanut Butter Whole Grain Clusters: whole grain cereal. Protein packed blend of peanuts and whole grains (amaranth, quinoa, oats, millet and buckwheat). “These delicious clusters provide 5g of protein per serving and are a tasty way to get 16g of whole grains.”

Page 18: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Is er volgens u behoefte aan een kids “Goodness” assortiment in Nederland?

http://www.innovadatabase.com/search/displayimage.rails?productId=1120328&type=large&guid=22356C1E-C37C-4725-ACA4-E847B9AA091A
Page 19: Especially for Kids - WUR · 2013-10-11 · fruit. Low in sodium. Dried fruit is naturally low in fat and cholesterol free food. 64% fruit. Ingredients are: Minced dried fruit and

www.innovadatabase.com

Thank you for your attention

[email protected]

Innova Market Insights

Marketing 22

6921 RE Duiven

The Netherlands

Tel: +31 26 319 2006

Fax: +31 26 319 2009

www.innovadatabase.com

The Insights You Need Now™

mailto:[email protected]
http://www.innovadatabase.com/

Bakalland Dried Fruit, Nuts & Seeds in English package version · Bakalland Dried Fruit. Ripe, naturally sun-dried fruit of the best species Naturally sweet and full of nutritional

Bakalland Dried Fruit, Nuts & Seeds in English package version · Bakalland Dried Fruit. Ripe, naturally sun-dried fruit of the best species Naturally sweet and full of nutritional

Starting a Dried Fruit and Herb Business in Nevada · PDF fileStarting a Dried Fruit and Herb Business in Nevada ... gethealthycarsoncity.org/environmental-health/cottage-food/ ...

Starting a Dried Fruit and Herb Business in Nevada · PDF fileStarting a Dried Fruit and Herb Business in Nevada ... gethealthycarsoncity.org/environmental-health/cottage-food/ ...

GFS Dried Fruit - WIN

GFS Dried Fruit - WIN

Qualitative Risk Assessment: Risk of Activity/Food ... beans (roasted), dried fruit and vegetable products (e.g., raisins, dried legumes), dried

Qualitative Risk Assessment: Risk of Activity/Food ... beans (roasted), dried fruit and vegetable products (e.g., raisins, dried legumes), dried

T WHISKY LIST - Ardnamurchan · Speyside Wood, Malt, Dried Fruit, Sweet Spice, Green Fruit Islands Smoke, Oily, Black Pepper Spice, Honey, Seasalt Campbeltown Seasalt, Smoke, Dried

T WHISKY LIST - Ardnamurchan · Speyside Wood, Malt, Dried Fruit, Sweet Spice, Green Fruit Islands Smoke, Oily, Black Pepper Spice, Honey, Seasalt Campbeltown Seasalt, Smoke, Dried

Common Popular High-FODMAP Low-FODMAP Foods · PDF filecane juice, brown sugar, 100% pure maple syrup Dried fruit, fruit juice, trail mix, fruit bars Small portions (1/2 cup) fresh

Common Popular High-FODMAP Low-FODMAP Foods · PDF filecane juice, brown sugar, 100% pure maple syrup Dried fruit, fruit juice, trail mix, fruit bars Small portions (1/2 cup) fresh

Dried Fruit. Why Should I Eat Dried Fruit? ¼ cup of dried plums, dates, figs and raisins are a good source of dietary fiber and potassium.

Dried Fruit. Why Should I Eat Dried Fruit? ¼ cup of dried plums, dates, figs and raisins are a good source of dietary fiber and potassium.

Dried-Fruit M03750 M

Dried-Fruit M03750 M

Graze dried fruit and nuts.

Graze dried fruit and nuts.

cpb-ap-se2.wpmucdn.com...Dried fruit Dried fruit has less moisture and lasts longer than fresh fruit. Many fruits are sun-dried, which means they are allowed to dry naturally outside

cpb-ap-se2.wpmucdn.com...Dried fruit Dried fruit has less moisture and lasts longer than fresh fruit. Many fruits are sun-dried, which means they are allowed to dry naturally outside

Rhode Island Approved Product List · Rhode Island Approved Product List School Vending and A La Carte Foods ... Frozen Juice Bar Fruit Bar/Leather Fruit, dried Fruit, freeze dried

Rhode Island Approved Product List · Rhode Island Approved Product List School Vending and A La Carte Foods ... Frozen Juice Bar Fruit Bar/Leather Fruit, dried Fruit, freeze dried

 · 16. Fruit Leather Fruit-by-the-Foot? Not exactly a healthier choice than fresh fruit. But a low-sugar, fruit-only dried fruit leather can be a greet way to satisfy a sweet tooth.

 · 16. Fruit Leather Fruit-by-the-Foot? Not exactly a healthier choice than fresh fruit. But a low-sugar, fruit-only dried fruit leather can be a greet way to satisfy a sweet tooth.

03 bisnis plan dried fruit

03 bisnis plan dried fruit

Dried Fruits...WORLD NUT DRIED FRUIT CONGRESS MAY 21-23, 201B, SPAIN XXXVII World Nut and Dried Fruit Congress. Sevilla, May 21-23, 2018 ESTIMATED WORLD DRIED FIG PRODUCTION 2018/2019

Dried Fruits...WORLD NUT DRIED FRUIT CONGRESS MAY 21-23, 201B, SPAIN XXXVII World Nut and Dried Fruit Congress. Sevilla, May 21-23, 2018 ESTIMATED WORLD DRIED FIG PRODUCTION 2018/2019

Dried Fruit - Bay Harbor Newsletterbayharbornews.weebly.com/uploads/1/3/6/5/13658764/...unsweetened dried fruit varieties. • Put dried fruit in airtight containers to keep fresh.

Dried Fruit - Bay Harbor Newsletterbayharbornews.weebly.com/uploads/1/3/6/5/13658764/...unsweetened dried fruit varieties. • Put dried fruit in airtight containers to keep fresh.

Regulatory Commodity Specification U for Dried Fruit · 2017-09-12 · Commodity Specification Dried Fruit Effective Date: September 2017 Page 1 of 31 GENERAL U.S. Standards Dried

Regulatory Commodity Specification U for Dried Fruit · 2017-09-12 · Commodity Specification Dried Fruit Effective Date: September 2017 Page 1 of 31 GENERAL U.S. Standards Dried

Bedemco Inc. Largest Importer of Dried Fruit & Nuts

Bedemco Inc. Largest Importer of Dried Fruit & Nuts

Moldova’s Dried Fruit Sector Assessment - ACSA Fruit... · Moldova’s Dried Fruit Sector Assessment ... ADP Agribusiness Development Project ... which Banana de Iarna, Idared,

Moldova’s Dried Fruit Sector Assessment - ACSA Fruit... · Moldova’s Dried Fruit Sector Assessment ... ADP Agribusiness Development Project ... which Banana de Iarna, Idared,

KE Dried Fruit & Nuts

KE Dried Fruit & Nuts

Fruit Ingredients · 2018-08-06 · Dried fruit purées made with 100 percent natural fruit ingredients are drum dried into inexpensive versatile powders. Dried fruit purées can

Fruit Ingredients · 2018-08-06 · Dried fruit purées made with 100 percent natural fruit ingredients are drum dried into inexpensive versatile powders. Dried fruit purées can