Male, Pale and Stale?How more women equal greater profitability

Necessity of gender diversity for industry growth

2

The market research industry is constantly evolving…

…yet we have seen little growth +0.4% worldwide

+1.7% in North America

-1.3% in Europe

+1.7% in Asia Pacific-1.3%

in Middle Eastand Africa+1.3%

in Latin America

Emerging markets

Big data

Gamification

Mobile/Tablets

The traditional business management style is considered ‘male’

3M Winters Leadership Styles: Men vs. Women 2011

Gives/follows ordersPerformanceCompetitive

DirectAggressive

Independent

Kerry GlazerCEO of AAR

Ruth BoltonManaging Customer Relationships

But: Relationship building is vital

The traditional business management style is considered ‘male’

5M Winters Leadership Styles: Men vs. Women 2011

Gives/follows ordersPerformanceCompetitive

DirectAggressive

Independent

Encourage/motivateRelati onshipsCooperativeIndirectCalmTeam work

6Deloitte 2011

Female representation on boards – global

12.5%

12.9%

8.5%

9.4%

5.3%

7.3%

15.7%

20.8%

8.2%

3.7%

31.9% 9.2%

7

Female representation on boards – UK

Research Magazine The fairer sex fight back 2003Research Magazine Gender Differences In the Market Research Industry 2013

1 female CEO

Phyllis Macfarlane, CEO NOPWorld

18% of employees

work under female CEOs

2003 2013

Why does gender matter?

8Davies Report 2011

Homogeneity on company boardsDiversity on company boards

Financial measures excel where women serve

9Davies Report 2011The Bottom Line: Corporate Performance and Women's Representation on Boards Catalyst 2007

66%

Invested capital

53%

£Equity

42%

Sales

Companies need to wake up to gender disparity and add this crucial ingredient

to long-term growth and profitability

“ “

Gender diversity = growth

Implicit association test

11

“ “…our current business model is killing business.

Women are rising to the top less frequently than they were… Women are ‘checking out’ and failing to get

past middle management.

Speaking on gender diversity…

Mandy PoolerKantar Board Director

13Research Magazine Gender Differences In the Market Research Industry 2013

Lower level:

67% female

Senior level:

53% male

MALE£

Implicit Association Testing: Gender associations

15May 2013 Base = 184

LeaderSuccess

BoardroomManagement

ProfitConfident

Salary

CapableCommunicationCommittedResourcefulResponsibleProactiveOrganized

Both males and female recognise the exact same qualities required for success in market research

16What qualities do you feel are necessary for success in your industry?What qualities do you feel you possess? Base = 184

A good communicator

Proactive

Confident

94%

81%

69%

Good communicatorResponsibleConsistent

87%

81%

66%

ConfidentCompetitiveRisk-taking

But when asked to identify which qualities they

possessed…ProactiveResponsible

17

We are losing vital growth and profit not generating gender diversity at senior levels…

18

Addressing this gender imbalance at senior levels will lead to increased growth and profit!

££

19

So what now?

Outside industry initiatives

Senior mentoring schemes

Thank you!