EskimiOne of the biggest mobile social networks in Africa5m+ customers worldwideUnique mobile marketing tools

Eskimi General Presentation with marketing.graffleMain facts

Eskimi has more than

2,400,000+ registered users in Nigeria alone.10,000+ new users every day in Nigeria.5M+ registered users across the world.

130,000+ unique Nigerians access the site on average per day.

They open 7,000,000+ pages and

spend more than 50 minutes on site per day.

in addition:

300,000+ registered users in Ghana

300,000+ in Kenya

200,000+ each in South Africa, Zimbabwe, Tanzania, Namibia

Internal Eskimi statistics tracking system is used. For rhird party metrics, see next slide.

Eskimi General Presentation with marketing.graffleThird-party data

Google Analytics data:

560,000+ unique daily visitors90,000,000+weekly pageviews 700,000+ unique weekly visitors6,000,000+ weekly visits

Detailed third-party audience reports are available upon request.

Eskimi General Presentation with marketing.graffleFast growth in Nigeria

October 31, 201016,828 users

February 8, 20122,405,323 users

Eskimi is one of the faster growing mobile social networks in Nigeria.In a year, more than 2,4M Nigerians have registered to the service!

Eskimi General Presentation with marketing.graffleUsers by age & city

0-1710.8%

18-2462.5%

25-3423.4%

35-442.1%

45+1.3%

Age City

Lagos 32.2%Abuja 6.2%Ibadan 5.7%Benin-City 5.2%Port Harcourt 5.0%Warri 3.6%Abeokuta 3.2%Aba 3.1%Akure 2.9%Other 32.2%

Youth (18-24) audience with a great distribution throughout the country.In addition, good reach in the young professionals (25-34) group.

Eskimi General Presentation with marketing.graffleUsers by mobile operators

Registered users Active users

Note. Active users - users who have used the service during last 30 days.

MTN51.9%

Etisalat26.4%

Airtel6.2%

Glo0.1%

Other15.4%

MTN50.6%

Etisalat32.0%

Airtel6.6%

Glo1.3%

Other9.5%

Eskimi General Presentation with marketing.graffleEskimi overview

Homepage Members Profile page

Eskimi unique marketing toolsBranded integration and performance based tools to create value

Eskimi General Presentation with marketing.graffleMarketing tools in Eskimi

TARGETED DISPLAY

ADVERTISINGACTIVE FEEDINTEGRATION

SHARING &VIRAL SPREAD

CONTACTCOLLECTION

RESEARCHSERVICES

Eskimi General Presentation with marketing.graffleTargeted display advertisement

Eskimi has 750'000'000 ad impressions in all network

Mobile site and/or special categories are advertised across the whole ESKIMI site in different advertising placements.

Both text messages and image based banners can be placed. Animated ones are not recommended as this is not supported by browsers of majority of the user base.

Advertiser can reach more than 1'500,000 unique users per month through display advertising in ESKIMI.

Advertising creatives can be linked either to advertiser mobile site, special section in Eskimi and/or advertiser community in Eskimi.

~ ~ ~

Eskimi is unique because of targeting. We can target users by age, gender, location. 1 or 2 layers of targeting are possible.

E.g. Eskimi can easily target people aged 18+ from biggest cities.

Your ad is here

Your ad is here

Eskimi General Presentation with marketing.graffleConstant position

Ad position can be integrated as a part of Eskimi product keeping the brand name.

Having a constant position will develop habits for Eskimi customers always to come through this link when they are looking for a business information.

This kind of option will be seen by all customers, because all of them visit the first page. Very good position for media portals, classifieds, deal portals, yellow pages.

Eskimi General Presentation with marketing.graffleActive RSS feed integration

Advertiser might create a special promotional RSS feed for special deals. These RSS text banners will be mostly effective, because of instant promotional nature.

Good for business listings, deal portals, travel last minutes, special proposals of any kind.

A set of offers can be promoted in similar positions. Special promotional pricing can be prepared for businesses for their extended visibility.

These premium promotions could be promoted in Eskimi based on certain rules on targeting: age, gender, location, mobile operators.

Learn more about QluQlu!

Premium offer:Get a special discount now, just click here and share your contact details

Eskimi General Presentation with marketing.graffleViral & sharing possibilities

Eskimi Marketplace Post an ad!Eskimi can utilize existing relationships with customers and induce them to share the integrated product, brand.

Share the ad with his friends - an Eskimi message would be sent to all or selected friends of that Eskimi user.

To share on Facebook and/or Twitter. Most new users of Eskimi connect their accounts with their Facebook and/or Twitter accounts. As accounts are already linked, sharing happens by one-click posting of the link to the ad on Facebook wall or posting as a tweet on Twitter. Users do not have to leave Eskimi Marketplace by doing that. Facebook user has 120 friends in average, therefore it is a great opportunity for additional exposure.

Eskimi Marketplace is powered by

Search

Abuja (change city)Ads Abuja

For the best in conference facilities in Abuja for your events; ranging from seminars, to parties,

...

Reply Show contact data Share with friends

Choose the elegant hall that suits your event

Share on Facebook Twitter

Your branded portal placement

Eskimi General Presentation with marketing.graffleContact data collection

Display advertisement inside Eskimi will be used to drive traffic to special data collection pages. Display ad will transfer users to separate pages, where all details of campaign will be listed.

Additional marketing means that can be employed:- Private messages of Eskimi- Special notification messages inside Eskimi- Share to friends option

Eskimi will launch constant internal proactive campaigns to collect data Advertiser needs so later on when users land on data collection page, Eskimi would have the most information.

Get a deal a day to your e-mail instantly

Eskimi General Presentation with marketing.graffleContact data collection 2

1 Customers will land in the separate data collection page. They will be asked to enter information in the form.

2 Eskimi will not ask information if it is already in our data base, e.g. age, location, e-mail. This will increase the success rates of the collection campaign.

3 Eskimi will take care of the e-mail confirmation. Only confirmed e-mails will be counted as successful campaign results.

4 We propose to use Eskimi coins to induce the answers and correct information.

~ ~ ~Eskimi can collect up to 30'000 e-mails per day.

Get best deals to your e-mail, be the first to know

Fill-in the required forms and you will get e-mail once we have a deal to you.

You will have to confirm your e-mail, so please check it after.

Deals in your e-mail

Submit

Your working e-mailvytas@eskimi.com | Change

Eskimi General Presentation with marketing.graffleResearch services

Eskimi can organize targeted researches to get opinion on services, research service usage, demographics.

Currently up to 40% of the customers agree to fill-in information and participate in researches. We can research up to 30'000 customers per day and provide quality reports.

Click here to participate in a poll about e-servicesAnswer the questions, this will take few minutes.

Participate in a poll about e-services

Start

Eskimi General Presentation with marketing.graffleFurther information

For any further information, please contact:

Vytas Paukštysvytas@eskimi.com+370 633 00000