ESKCSW Presentation - Nov 2013
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Transcript of ESKCSW Presentation - Nov 2013
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One Horse. One Place. EVERY Record.
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Veterinarians &
Healthcare
Stable/Barn Managers
Farriers &Prof. Service
Buyers and Sellers
Breeders
HorseOwners
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• HORSE OWNERS• VETS & OTHER
HEALTH CARE PROFESSIONALS
• HORSE PURCHASERS
EQUESMART WILL AGGREGATE ALL RECORDS PERTAINING TO “MEMBER” HORSES INTO ONE CENTRAL REPOSITORY. THIS IS A UNIQUE SERVICE AND NEW TO THE INDUSTRY/CATEGORY.
EqueSmartBusiness Model.
Launch Strategy
CORE VALUE PROPOSITION
KEY ACTIVITIES
EARLY ADOPTERS
EqueSmartCUSTOMER
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PRICINGSTRATEGIES
MARKET SEGEMNT:
OWNER OWNER/BREEDER
EQUINE PROFESSIONAL
PRE-PURCHASE/SALE
SUB LEVEL: BASIC PRO EQUINE PROF SINGLE USE
RENEWAL FREQUENCY:
N/A ANNUAL/TIERED N/A N/A
FEE:FREE (LIMITED)
1-10 Horses: $9911-25 Horses: $189 Unlimited: $349
FREE TO UPLOAD
REVENUE SHARE FOR CONVERTED REFERRALS
1ST ONE FREE
$99/PULL
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Better communication with customers and transfer of records between Vets. Better tracking of care across all disciplines.
Phase 1:Primary Customer #2
Veterinary & Health Care Providers
Dr. Jones, DVM
Value Proposition:
Features they like:
Health Records
Due Diligence
Instructions
Transfer
Owner Comm
71%
29%
57%
29%
43%
100% of respondents
were moderately to extremely interested in EqueSmart.
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34%
38%
28%
>$100K
Horse Owner:Demographics Stats!
$50-100K
<$50K
41% of horse
owners are
between 45-59
Highest saturationof owners
1.65M
TX/CA2M owners
in US
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ABOUT EQUESMARTOPINIONS
Annette VenteischerNationally recognized
horsewoman. Featured in the major motion
picture “Buck”
“I think you’re onto something and I think for
most horse owners it would be great…”
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Interview with Elizabeth HillOwner
Woodson Hill Equestrian Center
“I would use it for all my record management.”
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“Comprehensive organization for
trainers who are too busy in the barn to want to spend time
on paper work”“Transference and tracking of Vet records”
Equine Professionals
Favorite Features of EqueSmart
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EQUESMART Financial Projections 2014MISSOURI: 125,000 OWNERS
PRODUCT: Professional VersionRETAIL: $99 YEARLY
Q1 Q2 Q3 Q4 TOTAL 2014CUSTOMER BASE 0.50% 0.50% 0.50% 0.50% 2% = 2500REVENUE $61,875.00 $61,875.00 $61,875.00 $61,875.00 $247,500.00COSTS $36,425.00 $36,425.00 $36,425.00 $36,425.00 $145,700.00NET PROFIT $25,450.00 $25,450.00 $25,450.00 $25,450.00 $101,800.00
EXPENSES Q1 Q2 Q3 Q4Fixed CostsServers 300 300 300 300Developer Salary 15000 15000 15000 15000BizDev Salary 7500 7500 7500 7500
Variable CostsMarketing $12,375.00 $12,375.00 $12,375.00 $12,375.00
InsuranceLegal fees 1250 1250 1250 1250Graphic design
TOTALS 36425 36425 36425 36425
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Thank you for your time!
One Horse. One Place. EVERY Record.