Escaping email purgatory
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Purple Salix How to escape email purgatory and transform management of your marketing Pete Jakob MD, Purple Salix March 13 2013 lustration: Jacqui Oakley
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Slides from a webinar for B2BMarketing Magazine on 13/03/13. Covers: - reviewing your approach to work - Tips for handling email quicker - Using collaboration platforms as an email alternative
Transcript of Escaping email purgatory
Purple Salix
How to escape email purgatory and transform management of your marketing
Pete JakobMD, Purple
Salix
March 13 2013
Illustration: Jacqui Oakley
Purple Salix
I’m a Marketer Too!
Purple Salix
• Approaches to “Work”• Controlling email• Exploring Alternatives
Purple Salix
What do you do all day?
Extract from Toggl.com
Purple Salix
My Previous Approach
Purple Salix
Getting Things DoneCollect
Process
Do
Review
Purple Salix
Getting Things Done
• Action• Waiting For• Read/Review• Someday/Maybe• Reference
Collect
Process
Do
Review
Purple Salix
Tips on Doing!
Change Location
Pomodoro Technique
Disconnect
Book Appointment with Yourself
Stephen Covey Big
Rocks
Purple SalixGetting More Productive with
Filter Eliminate Distractions
Minimise Folders
Email Etiquette
Purple Salix
Email Shortcomings...Todo List
File Sharing
Team Collaboration
Project Co-ordination
Corporate Broadcast
Communications
CollectingFeedback
Purple SalixA Day in the Life of a B2B
Marketer
MARKETINGMANAGER
MARKETINGEXECUTIVE
MARKETINGASSIGNEE
AGENCY
Adapted from: IDC paper- “The Future of email is Social”
Purple SalixA Day in the Life of a B2B
Marketer
EmailBriefProject Plan
MARKETINGMANAGER
MARKETINGEXECUTIVE
MARKETINGASSIGNEE
AGENCY
MARKETINGDIRECTOR
ASSIGNEE’SMANAGER
STAKEHOLDER
Purple SalixA Day in the Life of a B2B
Marketer
MARKETINGMANAGER
MARKETINGEXECUTIVE
MARKETINGASSIGNEE
AGENCY
MARKETINGDIRECTOR
ASSIGNEE’SMANAGER
STAKEHOLDER
EmailBrief commentsProject Plan
EmailBrief commentsProject Plan
Purple SalixA Day in the Life of a B2B
Marketer
MARKETINGMANAGER
MARKETINGEXECUTIVE
MARKETINGASSIGNEE
AGENCY
MARKETINGDIRECTOR
ASSIGNEE’SMANAGER
STAKEHOLDER
EmailBrief commentsProject Plan
EmailBrief commentsProject Plan edit
EmailBrief commentsProject Plan
EmailBrief commentsProject Plan edit
Purple SalixA Social Approach to
Marketing Management
MARKETINGMANAGER
MARKETINGEXECUTIVE
MARKETINGASSIGNEE
AGENCY
MARKETINGDIRECTOR
ASSIGNEE’SMANAGER
STAKEHOLDER
WelcomeBrief Project Plan
View latestView latestView latestView latest
Brief commentsProject Plan
Brief commentsProject Plan edit
Purple SalixSocial Business Platform Typical
Functions
• Activity stream• Profile• Filesharing/collaboration• Wiki• Blog• Social bookmarking• Task Management
Purple SalixPersonal
Experience/Observations• From “Knowledge is
Power” to “Sharing is Power”
• Email + collaboration• Cultural issues greater
than technological– Groundswell v Topdown– Leadership & Advocacy
Purple Salix
What Next?Your Approach to Work
– Audit your time– Draw YOUR “System”
Email– Implement your Processing
“Buckets”– Book Time to review– Practice until it becomes a
habitSocial Business
– Analyse what could be better done outside email
– Start an experiment
Purple Salix
Further Sources• Approaches
– Stephen Covey Big Rocks– Personal Kanban– GTD Introduction– Inbox Zero Video
• Tools– Toggl– RescueTime
• Automatic Mail Handling– IFTTT, Unroll.,me (Gmail/Yahoo)– ToodleDo, ActiveInbox (Gmail), IQTell,
eproductivity (Lotus Notes)• Social Business Platforms
– Huddle, IBM Connections, MS SharePoint
All links available at bitly.com/bundles/curdridge/1
Purple Salix
Pete Jakobemail: [email protected]: www.purplesalix.comBlog:b2bnurture.blogspot.co.ukTwitter: @curdridge
Huddle – Collaborate IntelligentlyEmail: [email protected]: +44 (0) 8709 772 212Web: www.huddle.com Test drive Huddle: http://www.huddle.com/demo/
Huddle’s Top 5 Email Mistakes Marketers Can Avoid by Using Collaboration tools
1. “Reply to all” error2. Unsecure and disorganised3. No relevant context and assets4. Brevity and levity5. Excluding email threads in reply
Email isn’t going anywhere yet - use with caution and leverage as part of wider collaboration solution
Pete Jakobemail: [email protected]: www.purplesalix.comBlog:b2bnurture.blogspot.co.ukTwitter: @curdridge
Huddle – Collaborate IntelligentlyEmail: [email protected]: +44 (0) 8709 772 212Web: www.huddle.com Test drive Huddle: http://www.huddle.com/demo/
