Escape room Stats of the Dutch escape room market | Up The Game 2017
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Transcript of Escape room Stats of the Dutch escape room market | Up The Game 2017
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Escape Room StatsInteresting growth stats and current status of escape roomsin the Netherlands.
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More info: http://vruc.ht/mikelinkedin
First room played in september 2014 (Sherlocked, Amsterdam)Played 124 escape rooms since.
Mike van Hoenselaar@MikevHoenselaar
Biggest escape room platform NL
escaperoomsnederland.nl
Online Marketing and Growth Hacking agency
onlineboswachters.nl
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Netherlands 527escape rooms
1.51rooms / location
15mobileescape rooms
2escape roomevents
350locations
0.0113escape rooms / km2
€15 - €35price per person
6escape roomdirectories
@MikevHoenselaar
11/2014
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Escape Room websitesTop 3 escape room sites in the Netherlands:
Other: escaperoomreviews.nl, escaperoompagina.nl, myescape.nl + ~ 80 activity / trips websites
www.escaperoomsnederland.nl www.escapetalk.nl www.all-escaperooms.nl
Netherlands
@MikevHoenselaar
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70locations
123escape rooms
43
510
6
24
3425
42
770
32
50.02escape rooms / km2
2.5Minhabitants
Amsterdam
Biggest region in the Netherlands with highestdensity escape rooms is North Brabant.
~ 150 locations in 1 hour driving distance from UTG
@MikevHoenselaar
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Escape Room City ranking
City
Amsterdam
Utrecht
Tilburg
Rotterdam
Eindhoven
Breda
Nijmegen
Den Haag
Den Bosch
8.3
9.3
9
8.7
8
8.1
9.2
9.2
9.2
Netherlands
Locations
19
10
9
8
7
6
5
4
4
Escape Rooms
45 (+104%)
20
22
17
22
11
17
10
7
Rooms / location
2.368
2
2.44
2.125
3.143
1.833
3.4
2.5
1.75
Density / km2
0.21 (219,2 km2)
0.20 (99 km2)
0.18 (119 km2)
0.05 (319,4 km2)
0.25 (88,8 km2)
0.009 (129,2 km2)
0.3 (57,6 km2)
0.11 (98,2 km2)
0.008 (91,3 km2)
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Adventure
Criminal Investigation
History
Battle
War
Escape Room themesNetherlands
Office
Scary
Ship
Prison
Lab
52
49
46
35
26
24
22
20
18
16
We also have trains (2), planes (30), cars (2), ships (20) and buses (5)
@MikevHoenselaar
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~200kaverage escape room relatedsearches every month!
~ 700k worldwide searcheson “escape room”
Top keywords Netherlands
Netherlands
@MikevHoenselaar
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The Netherlands is not donewith escape rooms
We expect to get a minimum of 15 new locations and 45 new rooms in 2017 alone. 5 already closed.
@MikevHoenselaar
escape roomescaperoomescaperooms
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Trends
Popup Escape RoomBasecamp Games “Bionaea”, “Hôtel Central” in Baarn
Real Life GamingPrison Escape, H.E.L. Shooter, Hostage Escape, Project Mayhem
Advanced TechKamer 237 Volkel, Bison Bowling Maarssen, Escape Room Alkmaar
ReplayabilityEscape Room Kerkrade, Escape48 Breda, Lock&Keys Tilburg
Smaller ones: better themes/settings, bigger rooms, VR
Netherlands
@MikevHoenselaar
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Challenges
QualityMarket is saturating.Mostly cities/regions < 25.000.
SafetyFirst accidents happened.Law is catching up.
WeekdaysA weekend activity mostly.Increase weekday bookings.
Player educationPrevent damage. Better reviews.Increase referral rates.
Netherlands
@MikevHoenselaar