Escape - All Hallows' Eve (Insomniac)
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Transcript of Escape - All Hallows' Eve (Insomniac)
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
ESCAPE - ALL HALLOWS’ EVE (Insomniac)
Online Marketing/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for ESCAPE – ALL HALLOWS’ EVE. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com 2. Dedicated Emailing – To CC members in LA/LV/SD/SF 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Newsletter Advertising/Calendar Listing – Promoting the event 5. Sweepstakes/Screening – Pages hosted on campuscircle.com
The campaign has 1,053 clicks (includes 539 bitly clicks), 3,391 content related page views to date.
Screening Page
Page Views– 3,646 Entries – 927
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 259K+. Clicks – 224
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 22K+ L.A. Opened – 2,098
Clicks - 264 (Additional emails were sent out to SF, SD, LV,
and Phoenix)
Campus Circle
Newsletter Emails – 22,326 Opens – 2,200
Weekly Newsletter Campaign Clicks– 26
Calendar Listing
Page Views – 70 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 120
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media
Social Media #2
Sweepstakes Page
Page Views– 505
Entries – 206 to date Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status