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EXECUTIVE SUMMARY

Today, people have become more conscious about their health and Today, people have become more conscious about their health and a special reference is given to the food they eat.a special reference is given to the food they eat.

Everyone wants to eat the best. Even when they go outside they Everyone wants to eat the best. Even when they go outside they visit places which are hygienic.visit places which are hygienic.

Then why do people compromise with the food they are provided Then why do people compromise with the food they are provided when they are travelling through trains…???when they are travelling through trains…???

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COMPANY OVERVIEW

Yatra Food is an online as well as offline food provider to those who are travelling through train.

Since people have become more health conscious and want good food every time they eat, we have started this business of providing food to those who are travelling through train.

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OBJECTIVES

To deliver food on time.To deliver food on time.

To provide best quality food.To provide best quality food.

To strengthen relationship with customer by providing best service.To strengthen relationship with customer by providing best service.

To make customer feel the worth of their spending.To make customer feel the worth of their spending.

TARGET MARKET

Our target market will be train travelers, who are either travellingOur target market will be train travelers, who are either travelling

through train or visiting station for any other purpose.through train or visiting station for any other purpose.

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MISSION and VISION

MISSION:MISSION:

To feed the travellers...To feed the travellers... To inspire moments of optimism and happiness...To inspire moments of optimism and happiness... To create value and make a difference.To create value and make a difference.

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VISION:

People: Be a great organization to work where people are inspired to be the best they can be. Portfolio: Bring to the travellers a portfolio of quality food items that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

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Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to company while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

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COMPANY OWNERSHIP

Yatra Food is a partnership firm, which would come into existence beyond October, 2015.

The company is owned by 3 partners who have invested Rs.1,00,000/- each.

SERVICE OVERVIEW

We are providing the service of catering food to those people whoWe are providing the service of catering food to those people who

travel through train.travel through train.

We mainly focus on catering good quality food from well We mainly focus on catering good quality food from well established chain restaurants. People can now order that cuisine established chain restaurants. People can now order that cuisine which they want to eat at that time. which they want to eat at that time.

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START-UP PLAN

IRCTC which is a government of India enterprise does not believe in privatizing its IRCTC which is a government of India enterprise does not believe in privatizing its operations, but it gives on lease contracts for catering and area in station to set up a operations, but it gives on lease contracts for catering and area in station to set up a food store.food store.

For the first step, we would acquire lease from the government to start selling For the first step, we would acquire lease from the government to start selling food to travelers through an online portal as well as an offline shop.food to travelers through an online portal as well as an offline shop.

The second step focuses on collaborating with big brands of chain restaurants, The second step focuses on collaborating with big brands of chain restaurants, which are opened in different cities of INDIA.which are opened in different cities of INDIA.

The first route on which we focus is New Delhi-Amritsar and the first station The first route on which we focus is New Delhi-Amritsar and the first station where our kiosk would open is AMBALA. where our kiosk would open is AMBALA.

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7 P’s

7 P’s of Yatra Food are:7 P’s of Yatra Food are:

• ProductProduct

• PricePrice

• PlacePlace

• PromotionPromotion

• Physical EvidencePhysical Evidence

• PeoplePeople

• ProcessProcess

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FINANCIAL ANALYSIS

The approximated fund requirement of Yatra Food would beThe approximated fund requirement of Yatra Food would be

Rs.10,00,000/- and would be managed by the following ways:Rs.10,00,000/- and would be managed by the following ways:

• Investment by 3 partners: Rs.1,00,000/- each.

Profit sharing ratio of partners: 25:25:25. Remaining 25% for

business development.

Losses are shared equally by all partners.

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• Remaining amount of Rs. 7,00,000 would be taken up as loan from bank, financial institutions and friends & family on the prevailing interest rate.

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SWOT ANALYSIS

• Strength:Strength:Awareness of people in regard of healthy food. One of its kind service providers. Good knowledge about the market. An extension to the existing service providers is that we are

placing a physical kiosk at AMBALA station for ready to eat products and Indian snacks.

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• Weakness: Weakness: Elongated lead time. Lack of people’s confidence for a new entrant. Elaborated and costly market study to be done before each

expansion.

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• Opportunities:Opportunities: One of the first movers in this domain. IRCTC is working for tie-ups in mobile catering. Huge number of daily train travelers. Lots of foodie people in India.

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• Threat:Threat: Acceptance of new idea by customers. Delay in time of arrival or departure of train. Competitor: Travelkhana.com, Comesum,

Deepakandcompany

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• There is a great market for this kind of business in INDIAThere is a great market for this kind of business in INDIA

• The IRCTC services have lost their sheen in terms of food quality.The IRCTC services have lost their sheen in terms of food quality.

• There are a few start-ups in this field providing one or the other There are a few start-ups in this field providing one or the other features.features.

• An effective service standardization could take this business to An effective service standardization could take this business to heights.heights.

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CONCLUSION

PROJECTED FUTURE PLANS

• Apart from the belt of New Delhi-Amritsar, the expansion for the Apart from the belt of New Delhi-Amritsar, the expansion for the other belts has been planned which is PAN India.other belts has been planned which is PAN India.

• Food kiosks to be opened at Main Junctions.Food kiosks to be opened at Main Junctions.

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