Error Pages Best Practice: 7 tips for maintaining customer experience when the worst happens
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Error Pages Best Practice 7 tips for maintaining customer experience when the worst happens
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Transcript of Error Pages Best Practice: 7 tips for maintaining customer experience when the worst happens
Error Pages Best Practice
7 tips for maintaining customer experience when the worst happens
We never want to show our visitors an error page…
But we need to be prepared for the unexpected…
What could bring your site down and set off an error
page?
A sudden flood of traffic from…
Black Friday
Television advertising
Trending topics, viral content
The celebrity effect
Photo by Christopher Neve [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
High demand, low availability products
Nobody wants to see this!
Error pages don’t have to suck.
7 tips for better error pages
Be upfront about why your visitors are seeing the page
Visitors are more likely to be understanding of an unexpected glitch at a busy time than if you tell them you planned this downtime during a sale
Use your branding and voice
This looks much more controlled and establishes a level of communication with loyal visitors while establishing your brand
Link to yoursocial media feeds
Gives the opportunity to communicate back and forth with visitors even during outages and demonstrate good public relations
Display products and offers with other means to buy
Reinforces brand and advertises products and offers while encouraging visitors to spend by going into stores or via phone
Show customer service phone numbers and email addresses
Gives visitors the ability to get in touch directly if they have other queries or need something urgently
Inject some humour or entertainment
Make the best of a bad situation and spread some fun to visitors with a light-hearted picture or message (where appropriate)
Set expectations for when visitors will reach the website
Visitors are more likely to stay if they know how long their wait will be, and will appreciate being kept in the loop
In summary…
Be upfront about why your visitors are seeing the page
Use your branding and voice
Link to your social media feeds
Display products and offers, with other means to buy
Show customer service phone numbers and email addresses
Inject some humour or entertainment
Set expectations for when visitors will reach the website
Psst…
Need more control over your website during traffic spikes?
Enterprise class web traffic management and website queue system to guarantee website uptime and optimise customer experience, even on your
busiest day
tdefender.com
Get it in time for Black Friday!
Call +44 (0)845 054 2381Email [email protected]
Visit www.tdefender.com
