Change in visuality in

classic and

new social media

Visuality in Marketing

06.03.2012

Erose Sthapit

erose_sthapit@hotmail.com

Chrysler Imperial

1958

SEMIOTIC CAR ADS.

Volkswagen “Beetle”

1978

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Use of Women in Car Advertisements

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Early car ads. (1910 )

Car an extension of

masculinity to attract

women

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1950 -2011

Car an extension of

masculinity to attract

women

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Womens

intellectual and personal appeal

is reflected in the car ads. - 1916-1939

Print media was the most

popular form of advertising

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1940 – 1950

Car Advertisements

contained

information about

how the new car

would add to the

lifestyle

of women

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1917: women as intellectual and an influence in buying a car

1980: women known as bad drivers

Today : Smart

Stereotype

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mid1900s - From intellectual and personal appeal, to sexual in Car Advertising

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Imagery used to

attract attention,

draw interest of potential users

for the purpose of sale

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Spread Your Legs

- Pontiac Star Chief

Imagery used in car ads. is very broad

The Ford Model T would never have been

so popular if it weren't for the sex appeal

1954 1908 1961

85% of MD Midget owners are men

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Imagery in car ads. are

often suggestively sexual 12 Erose Sthapit, Visuality in Marketing

contain

nudity

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Traditional

today

Similarities

in the imagery of a car ad. from1924 and 2011

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Mercedes Benz Car

Birthmark

Marilyn Monroe (1997)

Use of Celebrities

Kylie Minogue Lexus

Campaign (2011)

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Jennifer Lopez in Fiat 500 car

campaign (2011)

2012

marketing methods

used by car

manufacturers back

then are still being

used today

1960 Car Advertisements

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AIDA formula

Attracts Attention

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Lacks Interest

Does not cause the customer

to say

“Oh! I didn’t think of that!”

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Lacks

Desire and

Action

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Conclusion -

in today’s world,

the imagery used, such as

that of a pretty

woman, typically has

no connection

to the product - car being advertised

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