Eriko’s Portfolio

The H.I.S. Australia Tour BookletH.I.S. is one of the largest Japanese travel agency with about 400 branches throughout the country and overseas.

The H.I.S. Australia Tour Booklet is issued to Japanese tourists who have booked to travel to Australia, and quickly becomes their travel bible with information about popular travel destinations, top-quality dining venues, short tour options, and a plethora of other helpful information and features.

My responsibilities were not limited to designing the brochure but also working with stake holders to manage the project needs including coordinating briefs received by the different branches, briefing and planning. I also project managed the brochure from handling clients’ needs to communicating with suppliers.

StyleEven though the booklet is targeted to Japanese women, their Kawaii style (Cute style in the context of Japanese culture) often used in many Japanese travel magazine did not seem to be appropriate.

I wanted the booklet to transmit the outdoor life style of Aussie women with vibrant colours and relaxed and grungy fonts, very provocative for the Japanese market. The style guide includes the following design elements.

Art Direction & Production Management

Font

Colours / Gradients

Aharoni Permanent market

Each city has a spread main page with a cover and feature page. Followed by map, souvenir, optional tour and other feature pages.

Menu Design

Ichii Japanese Restaurant in IndonesiaRedesigning the restaurant’s menu in order to spread traditional Japanese food culture. Not only as a menu book. It introduces the signature dish and brings Japanese atmosphere to the customers. I was given the responsibility of concepting the redesign in my first few months at the agency, which was a challenging experience but also very rewarding.

The success of the new menu increased the amount of customers, regulars and tourists. They will open a new cafe in Jakarta this spring.

Typography for Valentine’s dayI really enjoyed working on this typography project for Valentine’s day. The concept of the design was inspired by luxury jewelry nicely placed in their showcases.

For Japanese people who hesitate to show love to each other, Valentine’s day is one of their few chances to share their genuine feeling of love by giving chocolates to each other. Even though they may not say the phrase ‘‘‘I love you‘‘, the chocolates will voice their feelings like this typography.

Typography

『ライフプランの考え方』をお話しますお話ししたいのは、良い未来を築いていくための『ライフプランの考え方』です。すでに保険に加入なさっているかもしれません。今後の参考にして頂ければと思います。

しさ

人の役に立つ

楽を求め続けて

自分史

お客様のご興味なしに加入はお勧めしませんご興味をおもち頂かない限り、決して加入をお勧めする事は致しません。

時間は短くてもかまいませんお会いする時間は短くてもかまいません。続きのお話を聞いて頂くかはお客様のご判断に従います。

山田 太郎です

活動ポリシー

はじめましてヤマダ生命

小学校● 広島市立上安小学校 ● 少年野球・バレーボールをはじめる

高校● 広島市立広島商業高校　(情報処理科)● バンド活動をはじめる

● 妻: 京子「きょうこ」 S99年4月99日● 長男: 侑真「ゆうま」 H99年1月99日● 次男: 丈瑠「たける」 H99年7月99日● 長女: 渚紗「なぎさ」 H99年7月99日

誕生● 昭和57年10月22日広島市に 生まれる ● 血液型はAB型

中学校● 広島市立高取北中学校● 軟式野球(安シニア)　リーグ優勝2回

就職・趣味● 前職、新日本法規出版(株)● ギター演奏(7弦ギター)● スーパー銭湯● 創作料理 家族構成

常に丸坊主です

家族で行きます

冷蔵庫に残っている物で作ります（笑）

わたしはそんな不安を目に見えるかたちにし、一人の男性とし、社会人とし、夫とし父親という立場からお客様のお役に立てる事を念頭に活動をしております。

は誰でも将来の幸せを願っています。同時に、様々な不安も抱えています。人

私がお手伝いできる事

です

ライフ プランナーの

山田 太郎１２

３

４

ヤマダ生命保険株式会社

山田 太郎

〒730-0004 広島市中区東白島町14-15 NTTクレド白島ビル12F

taro_yamada@yamadalife.co.jp

ライフプランナー

ヤマダライフプランナーセンター広島支社

082-123-4567082-123-4567

080-1234-5678

FELIPLANNERSL14-1300-0023

Presentation leaflet for Sony Life InsuranceSony Life Insurance is part of the Sony group. Their target market were elders who were not technologically savvy, so a printed element containing the basic insurance information, was the most effective way to reach them. The leaflet was used to support the sales pitch of the salesman and the use of his portrait and personal story helped people trust and remember him.

The design needed to be cost effective so I was briefed to only use 2 colours. To overcome this restriction, I conveyed the message in a visually entertaining way using assets such as time lie graphics and personalised illustrations.

Illustration & Brochure Design

Other Works

(Top) Water colour painting

(Bottom Left) Concrete pot with geometric shapes

(Bottom Right) Resin button with photos I took while on a trip to Melbourne

Thank you