Erik Suhonen presented for Yahoo at the Omniture Summit

Enhancements that DeliverYahoo! Search Advertising

Erik SuhonenDirector, Partnerships

Copyright © 2010 Yahoo! Inc. All rights reserved.

Yahoo! Search

Search advertising continues to be the most popular choice when it comes to spending Online Marketing dollars*

Yahoo! is delivering a series of Search enhancements that benefit both advertisers and consumers

Yahoo! is focused on the following core themes:

> Innovation

>Value / ROI

>Transparency & Control

>Greater Consumer Relevance

Innovating, Enhancing, Delivering.

* Forrester, July 2009

Search Alliance: What’s In It For Me?

• Unified search marketplace• 150 million searchers combined¹• 62% more search volume²

Volume

• Save time and effort• One sales force – Yahoo!’s• One place to manage campaigns – adCenter

Value

• Advertisers and agencies will maintain relationship continuity with their Yahoo! account teams

• Buy at greater scale across unified search marketplace + Yahoo! display

Relationship

• Yahoo! will continue to innovate in search• We’ll also invest further in content, mobile and display• Microsoft will innovate on the technologies for algo and

paidInnovation

1. comScore custom data, December 2009 2. comScore qSearch December, 2009


Innovation – Convergence of Search & Display

Can help

boost CTR

by as

much as

25%

Rich Ads In Search

Deeply engage your target through images, video and

multiple deep links to your site


Mobile Sponsored Search Ad Network

Mobile Downloads

Category-Specific Advertising Opportunities for:

Mobile ConsumablesTravel & Accommodations

Chat/Social Networking

Run of Network

Extended Reach on Yahoo! Owned and Operated

Properties

Device Targeting

Device-Specific Run of Network for iPhone and

Blackberry

Partner Sponsored Search

Exclusive On-Deck Access to the Top Carriers in the US:

AT&T and T-Mobile

Mobile Sponsored Search

Traditional Search Marketing on

Yahoo! oneSearch

Mobile Sponsored Search

Reach your customers with Yahoo! Mobile Sponsored Search…


New Search Results Page• Designed to make Search more

personally relevant for our consumers – helping them find & explore the things that matter to them most

Yahoo! Video Search Refiner • Yahoo! TV, Music and Movie refiners

enable people to explore their favorite TV shows, movies and musicians in an intuitive way

• Includes videos from high quality sites such as Hulu and Joost and allows people to watch videos without losing the context of their search query

Yahoo! Image Search Refiner• Allows people to explore celebrities and

places of interest and easily find more contextual information about them

New Search Results


eriksuhonen

director, partnerships

[email protected]

Thank You

Join us at Bliss (Thurs, 9:00 PM): live band & Yahoo! Rocks cocktails

Win a Yahoo! snowboard or Flip camera!

Erik Suhonen presented for Yahoo at the Omniture Summit

Business

Transcript of Erik Suhonen presented for Yahoo at the Omniture Summit