Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels

erik spiekermann | brussels | 210409

Interfacing Innovation_

erik spiekermann | brussels | 210409 | 2

Innovation_

»Innovate as a last resort«

charles eames


Innovation_

The act of introducing something new


Innovation_

The act of introducing something newor

Something newly introduced


Innovation_

The act of introducing something new_

_new products _new processes _new thinking


new products_

1. Something entirely new that affects a whole industry, or even invents one:


new products_

2. Catching up with someone else, by copying what they do:


new products_

Most product innovation falls into this second category, but is still very hard to do for the protagonist.


Innovation_

»I wish we knew what we know«

lewis e. platt, ceo Hewlett-Packard 1992–1999


Innovation_

emerges in each new growth cycle.


Periculum privatum utilitas publica


Periculum privatum utilitas publica The private danger is the public good


Innovation_

The results of innovation must beappropriate:


Innovation_


to the business situation,


Innovation_


to the business situation,to the technology applied,


Innovation_


to the business situation,to the technology applied,to the end users.


Innovation_

Everybody can be an innovator:


Innovation_

Everybody can be an innovator:an accountant, a baker, a shoemaker,a ceo, a banker...


Innovation_

A banker?


Innovation_

Who owns innovation?


Innovation_

Who owns innovation?

The same business consultantsthat have dominated the scene since the last innovation cycle?


Innovation_

No specific training is required to innovate.


Innovation_

needs people to cooperate.


Innovation_


not: »I am designer, therefore I visualise«


Innovation_


not: »I am designer, therefore I visualise«

nor:»I’m a management consultant,therefore I’m in charge«

Design and innovation are symbiotic.


IDesign and innovation are symbiotic.

One may be the result of the other,but they are not the same.


Innovation_

needs an integrated approach:

look more closely than expected, ask many questions, think laterally, get involved in things you shouldn’t, do more than you are supposed to and have fun doing it.


And remember_

always re-write the brief.

Thank youDankeschönMerciDank u wel

Erik Spiekermann, Interfacing Innovation_ - Interfacing Innovation Brussels

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