Commercial Executive Presentation

EricssonZero touch wcdma

Public | © Ericsson AB 2016 | 2016-02-09 | Page 2

INNOVATIONEFFICIENCYPERFORMANCE

MBB EXPANDERZERO TOUCHFLOW OF USERS

Zero touch wcdmaspans across 3 dimensions

HSPA INNOVATIONS

Public | © Ericsson AB 2016 | 2016-02-09 | Page 3

Capture the next wave>50% of world population still lack Internet access

WCDMA WILL BE THE FOUNDATION

70% of the world’s populationwill have a WCDMA/HSPAsmartphone by 2021

>90% of the world’s population will be covered by

WCDMA/HSPA in 2021

50% Larger area coverage compared to LTE by 2021

Source: Ericsson & the Ericsson Mobility Report, November 2015

+4.1billion

8,000

6,000

4,000

2,000

APAC CEMA WE NA LA

2015 2021

3.6BILLION

7.7BILLION

+4.1billion

Mobile Broadband subscriptions

Public | © Ericsson AB 2016 | 2016-02-09 | Page 4

Typical DL:

Challenges Transformed into opportunities

Best in class DL:

2.2 Mbps

3.7 Mbps

+70%

* Based of a sample of 81 operators average DL speeds ** Based on a global selection of operator roll-out speeds *** WCDMA Forecast in Ericsson Mobility Report

Improve Performance*

Typical SW roll-out:

Best in class:

≈ 9 months

< 3 weeks

x12

Increase Efficiency**

2015 Pop coverage:

2021 Pop coverage:

≈ 65%

> 90%

>25%

Extend MBB Coverage***

Public | © Ericsson AB 2016 | 2016-02-09 | Page 5

ERICSSONUNIQUE

FEATURES

ERICSSONRECOMMENDED

SETTINGSSUPERIOR PERFORMANCEIN LOW AND HIGH LOAD

AUTOMATICALLY GENERATINGBEST CONSUMER PERFORMANCE

Ericsson WCDMA Flow of UsersImproved network performance – enhanced user experience

ATTACHED STATE

SEMI-ACTIVE STATE

ACTIVE STATE 2X

IMPROVEDPERFORMANCE

Public | © Ericsson AB 2016 | 2016-02-09 | Page 6

VIVO FLOW OF USERS Live results

Jose Pedro Nascimento, Networks VP, Vivo Brazil. “We chose this solution because we could provide a better customer experience as well as better usage of network resources.”

DROPPED CALLRATE REDUCTION

30%HIGHER UPLINKTHROUGHPUT

3x HIGHER DOWNLINK

THROUGHPUT

2xIMPROVED

USER EXPERIENCE

Improved network performance – enhanced user experience

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DEPLOYEDSTATICALLY

AND UNIFORMLYIN ALL SITES

SUPERIOR PERFORMANCEIN LOW AND HIGH LOAD

AUTOMATICALLY GENERATINGBEST CONSUMER PERFORMANCE

Flow of users deployed uniformly in all sites…

ATTACHED STATE

SEMI-ACTIVE STATE

ACTIVE STATE

ERICSSONRECOMMENDED

SETTINGS

ERICSSONUNIQUE

FEATURES

Public | © Ericsson AB 2016 | 2016-02-09 | Page 8

STANDARDIZED PARAMETERS AND FEATURES IN ALL SITES

creating Zero touchFlow of Users, industrialized with a Gold Standard

UPDATE ONCE

PER YEAR

GOLD STANDARD

ERICSSONRECOMMENDED

SETTINGS

ERICSSONUNIQUE

FEATURES

Public | © Ericsson AB 2016 | 2016-02-09 | Page 9

zero touch RAN yearly Cycle

Deploy features

Latest SW Release

Zero Touch Period

Network MaintenanceCapacity dimensioningMBB Expansion

GoldStandard

123

4

Efficiency improveswhich each yearly iteration

Creating 3X increased efficiency

Public | © Ericsson AB 2016 | 2016-02-09 | Page 10

Ericsson innovations

AntennasSite powerTransportMicrowave

Intelligent ANTENNA SHARING

CREATE MBB COVERAGE BY ADDING INTELLIGENT ANTENNA SHARING ON GSM SITE

Maximize re-use of existing equipment

Minimize service impact

4XREUSE

CELL EDGE RATE

+100%

FASTER TIME TO CONTENT

3X

UL THROUGHPUT

2X THE COVERAGE

HSPAINNOVATIONS

Public | © Ericsson AB 2016 | 2016-02-09 | Page 11

IMPROVEDPERFORMANCE

INCREASEDEFFICIENCY

3XTCO

SAVINGS

2X

ZERO TOUCH WCDMADoubling performance while lowering the cost

60%

PERFORMANCE

WCDMA Flow of Users

EFFICIENCY

Zero Touch

INNOVATION

MBB Expander | HSPA Innovations

Public | © Ericsson AB 2016 | 2016-02-09 | Page 12