A PROJECT REPORT ON

MARKET ANALYSIS OF CONSUMER DURABLES & BRAND EFFECTIVENESS

( WITH SPECIAL REFERENCE TO LG ELECTRONICS ,PUNE)

SUBMITTED TO

For The Partial Fulfillment Of The Award ofMASTER’S OF BUSINESS ADMINISTRATION

2014-2016

SUBMITTED BYANKIT KANKARM.B.A III Sem

UNDER THE GUIDANCE OF PROF. AJIT BORDE

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Acknowledgement

It is indeed of great moment to pleasure to express my senses of per found

gratitude & indebtness to all the people who have been instrumental in making

my tanning a rich experience. I got the opportunity to do a challenging project in

LG ELECTRONIC PUNE (INDIA) The project is the important part of our study

and gives us a real practical exposure to the corporate world and it is almost

impossible to do the same without the guidance of peoples in and around us.

Specifically the summer training of from 1st June to 15th August 2015 that is

generally termed as the partial fulfillment of our M.B.A Degree holds extreme

importance for our whole career. Similarly while doing the topic “Market

Analysis on LG consumer durables & Brand Effectiveness as a summer

trainee I took many my projects in help.

My most profound thanks to my revered guider Prof. Ajit Borde

whose generous and able guidance has always been an unfailing source of

inspiration throughout my training period .

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DECLARATION

I, Mr. Ankit Kankar, hereby declare that this project report is the record of authentic

work carried out by me during the period from 1 June to 15 August 2015, and has

not been submitted to any other University or Institute for the award of any degree /

diploma etc.

Signature

Name of the student: Ankit Kankar

Roll No. 141105

Date:

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LETTER OF TRANSMITTAL

Mr. Kailash

LG ELECTRONICS PVT.LTD.

Dear sir,

As discussed in May 2015, I’m submitting the report titled “MARKET ANALYSIS OF LG CONSUMER DURABLES & BRAND EFFECTIVENESS”.

This report focuses on bringing into light the attitude of current as well as future consumers

of LG Electronics Pvt.Ltd. towards the Consumer durables products offered by the company.

I hope you find this report satisfactory.

Yours sincerely,

Ankit Kankar

Asm’s Institute of Business Management and Research,

Pune .

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