1.A BULLSEYE VIEW Engaging Target s Guest in New Ways April 10, 2014 www.abulllseyeview.com @ABullseyeView @EricH424

2. 2 3. ABOUT A BULLSEYE VIEW 4. O N L I N E M A G A Z I N E D I G I TA L S H OWC A S E 4 Targets online destination for news and features about merchandise, partnerships, creativity and thought leadership. Original reporting, interviews, videos, infographics and photography. 5. 55 Executive perspectives Company news + initiatives Brand history Corporate social responsibility Fashion collaborations Style news Expert tips Food + Target Test Kitchen Health + well-being Home dcor Entertaining Seasonal + holiday Music + entertainment partners Target racing + Target athletes Movies/music/ DVD exclusives Red carpet Live events Target in the field T E L L I N G T H E C O M P L E T E TA R G E T S TO RY ABV connects media, influencers and guests with a more complete, richer Target story by covering everything from corporate news to recipes. 6. AU D I E N C E I N F LU E N C E R H U B 6 Our audience comprises reporters, lifestyle bloggers, celebrities, partners, Target executives and super spreader guests. 7. Mktg Lifestyle /Sports Archives Events Style CSR C R O S S - C O M PA N Y S TO RY M I N I N G Draws content from across the company. Multi- channel Multi- cultural Social Product Design & Develop ment 7 Merch. Human Resources Stores 8. CREATING CONTENT THAT RESONATES 9. A B U L L S E Y E V I E W : B E H I N D T H E S C E N E S a t TA R G E T The site takes readers into the green room and backstage of all thats happening at the brand, from corporate reputation to fashion and style news. 99 10. A B U L L S E Y E V I E W : B E H I N D T H E S C E N E S a t TA R G E T Target paid homage to 50 years of the Sports Illustrated Swimsuit issue with a limited-edition golden anniversary collection. A Bullseye View visited the Sports Illustrated studio to chat with Swimsuit issue editor MJ Day about the designs. 1 0 1 0 11. L AU N C H H U B B R E A K I N G N E W S S O U R C E 11 Offers a visually engaging home base for major brand announcements. 12. S H A R A B L E : U N I Q U E , H E L P F U L C O N T E N T Stories designed for instant web sharing and pickup 1 2 1 2 13. E X PA N D E D E D I TO R I A L : L E V E R A G I N G I N F LU E N C E RS 1 3 1 3 14. T H O U G H T L E A D E R S H I P E X E C U T I V E P E RS P E C T I V E S 14 Provides a safe platform for executives to ease into the spotlight. Often spurs positive coverage: 15. I S S U E S M A N A G E M E N T R A P I D R E S P O N S E 15 Allows Target to quickly get information out to guests. 16. 1 6 1 6 B R A N D E D U C AT I O N A R C H I V E S 17. BUILDING AN AUDIENCE 18. B U I L I D I N G A N AU D I E N C E M O B I L E F I RS T 18 A new, responsive design prioritizes mobile users and visual storytelling. 19. B U I L D I N G A N AU D I E N C E : OW N E D, PA I D, E A R N E D 1 9 Owned Paid Earned 20. B U I L D I N G A N AU D I E N C E : C A L L S TO A C T I O N 2 0 2 0 Share Comment Follow @ABullseyeView Subscribe to e-newsletter & SMS alerts 21. O U T B R A I N C O N T E N T D I S T R I B U T I O N 21 Outbrain favors high quality content and polices for articles that are too promotional, serving as a great syndication tool for content that features high profile names, such as executives or celebrity partners, or evergreen tips and trends. 22. I N T E R N A L P R O M OT I O N E N C O U R A G E S H A R I N G 22 23. LESSONS LEARNED/MOVING FORWARD 24. 2 4 M OV I N G F O R WA R D : O P P O R T U N I T I E S Better integration across the company Target.com Social channels SEO Continue to evolve to meet our guests needs Photo hub promotion 25. www.abulllseyeview.com @ABullseyeView @EricH424