Seamless Multichannel Retailing

Roelant Prins -October 2013

About Adyen

One platform for e-commerce, mobile and point-of-sale payments

>200 payments methods + 187 currencies

Own card acquiring licence + 87 acquiring partners

Global offices (HQ in Ams)

All technology in-house

150+ global employees

End-to-end Solution

What do I mean with multi-channel?

Consumer: to communicate, interact, purchase, complaint, return via any channel he/she prefers at any time.

Retailer: run an infrastructure that provides a single view on product inventory, customer shopping behaviour, preference and history, payment and fulfilment data.

Seamless multichannel payments: The ability to complete a payment anywhere at anytime, through any device.

What is on offer?

Loyalty

Convenience

More insight

Less hassle

Increased sales

The multichannel promise has been around for a while...

...but things are now really happening

Growth of mobile & tablet in Europe

Growth of mobile & tablet in Europe

Mobile commerce is key to travel and retail sector

Conversion rates for dedicated approach for device much higher!

Case study: A consistence experience across devices

European Retailer

Web Tablet Mobile

Share on total 74% 23% 3%

Average value € 118 € 124 € 106

Bank transfer 2% 3% 0%

iDeal 82% 84% 60%

Credit card 13% 9% 30%

Paypal 3% 4% 10%

Conversion 78% 72% 58%

Case study: Responsive site

4 times higher turnover

time on site 50% higher

40% more page visited

landscape, portrait & mobile

higher ATV on tablet

Case study: Seamless Cross Channel one-click

Case study: Mobile driven sales

Case study: Integrated Retailing

Case study: Fiverun instore assistant

Launched in June 2013

We bring you eyeware including prescription lenses for €98. Designed in Amsterdam, made in Italy.

International Expansion:

Germany & U.K. – Payment consultancy

– Localization of payment methods

Offline

Headquarters

Events

Fashion boutique showrooms

Pre-launch events through mPos

Online

Webshop

Online and offline in one dashboard

Recurring payments

Refunds

Key take aways

Multichannel is happening step-by-step

Retailers are adapting to the new multichannel landscape

Develop native / responsive approach per device

Time to experiment

Learn from others

For more information

One solution

ROELANT PRINSroelant.prins@adyen.com

+31 6 11645284

Adyen BVSimon Carmiggelstraat 6

1011 DJ Amsterdam

The Netherlands

Telephone +31 20 240 1240

www.adyen.com

Wordwide support

Everyday innovation

All countriesall currencies