1. David Vallin e-commerce director Polarn O. Pyret online engagement to increase impact Laura Nuhaan CMO webpower

2. Stay in touch via twitter #eretaileurope @emerce @webpower @vallindavid please access the wifi for our discussion later 3. introduction 4. Customer journey has changed for ever 5. customer 2.0 has turned off all the noise by Orange_Beard 6. Engage what you want to say what they are interested in interaction trust R E L E V A N C E 7. it starts with customer insight 8. 8 omni channel is key 9. the REAL funnel 10. capture leads online (reach) 11. would you like to receive your receipt per email? and offline (in store) please use our free wifi! 12. strengthen offline and online (reach) 13. engage 14. listen online, offer offline 15. Dialogue marketing 16. activate 17. leverage 18. Leverage technology Canon550D The beginning purchase period 2 months after purchase Half year after purchase Club Tips Friends offer 19. manage change 20. the interconnected customer 21. About us 22. 2 6625 15 15 4 3 The Market E-commerce polarnopyret.se March 09 polarnopyretusa.com March 09 polarnopyret.co.uk March 11 polarnopyret.ie May12 polarnopyret.no June12 polarnopyret.fi July12 polarnopyret.com May12 polarnopyret.nl Sept 13 126 stores, 9 markets, 82 282 Euro Brandsales Our Markets 3 23. 3 stores so far in the Netherlands 24. Mobile first? Integration of content and commerce Integration of physical stores and online Targeted customer communication customer facing strategies how we meet the interconnected customer? 25. +50% mobile traffic Safari is our most common browser 26. integration of content and commerce 27. Research online Purchase ofline 39 % of all store shoppers visited webshop to do research before going to the store 28. RoPo-tactic I | pick up in store 29. RoPotactic II | integrated store locator 30. targeted customer communication 31. online first as new market entry strategy 32. enter our lottery campaign and win! 33. thank you!questions? We for sure do have some questions for you.. 34. do you know your online customers? do you work with buying persona? do you have a well defined nurturing strategy for prospects and customers? do you have any conflicts between online-offline? how do you deal with these conflicts? what do you see as the # 1 challenge for success in 2014? what do you consider best practices? 35. dont forget to .. leave your business card! and we will send you this presentation! 36. David Vallin e-commerce director Polarn O. Pyret thank you! Laura Nuhaan CMO webpower 37. strategies 38. NL launch campaign SEM Retargeting Google Shopping 39. MOBILE IS OFTEN THE FIRST INTERACTION DURING SHOPPING 40. Troms (2) Bergen (2) Haugesund Trondheim (2) Bod Stavanger Kristiansand (2) Oslo (9) Ski Jessheim Tnnsberg Drammen (2) Juvskyl Kuopio Kokkola Oulu Turku Vaasa Lahti Tampere Helsinki (2) Vantaa Espoo Rovaniemi Derby Manchester Norwich Windsor Glasgow Edinburgh Guildford Dublin (2) Belfast Cambridge London (4) Lappeenranta Turnbridge Wells Reykjavik (2) Riga Talinn (2) Utrecht Maastricht Eindhoven There is still great potential to open more stores in the major international markets 4. Fortfarande stor potential att ppna fler butiker p de strsta internationella marknaderna