Erasmus Universiteit Rotterdam - Loopbaancaochingstraject Allochtone Studenten
Erasmus University Rotterdam - The Career Project
Transcript of Erasmus University Rotterdam - The Career Project
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THE CAREER PROJECT
Erasmus University Ro1erdam, Communica6on and Media Prac6ce, 10 November 2015 paul blok | @paulblok | [email protected]
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A DAY TO REMEMBER
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THIS PRESENTATION
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MY CAREER, MY WAY OF WORKING, MY ADVICE
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PROJECT YOU
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THE IDEAL JOB DOES EXIST
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THE IDEAL JOB DOES EXIST
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THE IDEAL JOB DOES EXIST
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THE IDEAL JOB DOES EXIST
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THE IDEAL JOB DOES EXIST
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THE IDEAL JOB DOES EXIST
THINK OF WHAT YOU CAN DO WELL & WHAT
YOU WANT TO DO
(DON’T WORRY ABOUT WHAT YOU CAN BE PAID FOR)
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PROJECT ME
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A DAY TO REMEMBER
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UvA Communica-ewetenschap travel start-‐up
albert heijn hema anwb heinz kro rtl
landal greenparks adforma-e groep, ministerie buza
eurosonic noorderslag gemeente almere consultancy agency
unicef ... ... ...
@PAULBLOK
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WHAT I DO
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what i do give meaning
issue
tech, media & behaviour
problem understanding what’s going on
main concern
what does this mean for our industry?
what i do develop strategies
issue
an;quated organiza;on
problem finding a compa;ble strategy
main concern
how can we adapt?
what i do change management
issue
gravity of exis;ng organiza;on
problem make ambi;ons come true
main concern
how do we execute our strategy?
outside world of organiza-on
inside world of organiza-on
WHAT I DO
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WHAT I DO
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WHAT I DO
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WHAT I DO
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WHAT I DO
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MY WORKPLACES
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BOARD ROOMS
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MEDIA COMPANIES
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ASIA, AFRICA, LATIN AMERICA
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STYLISH EVENT VENUES
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TOP FLOORS MEETING ROOMS
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THEATERS
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ISLANDS
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FUTURISTIC BUILINGS
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8 EMERCEOKT 2013
HuiskamerDe oprichting van strategisch adviesbu-reau CONFLICT in Amsterdam was twee jaar geleden eigenlijk een protestdaad. “Er was - en is - te veel bla bla en vaagheid in het marketingvak. Zeker nu het aan-tal (social)mediakanalen groeit”, aldus eigenaar Paul Blok, die lange tijd binnen Ahold verantwoordelijk was voor AH.nl.
Volgens Blok en mede-eigenaar Jurgen
Flick, die werken vanuit een tot huiskamer omgebouwde kantoorruimte, kan merk-potentie bijna altijd beter benut worden: “Maar dan moet je wel stoppen met het ge-bruik van allerlei holle frases en toverwoor-den uit marketingboekjes. De complexiteit van media vereist een simpel verwoordde strategie, liefst eentje die op een A4-tje past. En dat blijkt verrassend moeilijk.”
Je moet volgens Blok uitzoomen en eerst op directieniveau strategische conflicten cq. tegenstellingen oplossen, zodat ze niet bij marketing terechtkomen. “Daarbij heb-ben professionals echt niet meer marke-tingkennis nodig, maar beter zicht op wat er om hen heen gebeurt.” Het bureau werkt onder meer voor Landal, Heinz, overheden, diverse b2b-bedrijven en de KRO.
EMERCEOKT 2013 9
The Office
FOTO
JER
OEN
DIET
Z
MY OFFICE
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MY KITCHEN TABLE
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AND SOMETIMES... HERE
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TRAVEL NEW ROADS
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TRAVEL (AND GET INSPIRED)
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DO THINGS YOU’VE NEVER DONE BEFORE
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SEE INSPIRATION
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FISH IS FISH
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ONE ORGANIZATION, TWO RESPONSIBILITIES
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ONE ORGANIZATION, TWO RESPONSIBILITIES
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ONE ORGANIZATION, TWO RESPONSIBILITIES
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#selfie
#content
OLD PRINCIPLES, NEW TECHNIQUES
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REIMAGINE
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THE MODEL AS A MODEL (SO WHAT?)
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THE MODEL AS A STORY (YEAH, COOL!)
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YOUR NEW BUSINESS MODEL (SO WHAT?)
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AN OLD AND A NEW BUSINESS MODEL (AHA!)
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“+ 300% start-‐ups in ten years”
NEWS & FACTS (SO WHAT?)
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NEWS IMAGINATION (URGENCY!)
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START WITH THINKING
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STRATEGY DEVELOPMENT (STEP 1 = THINKING)
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STRATEGY DEVELOPMENT (STEP 1 = THINKING)
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once
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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then
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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then ik doe ...
ik ben ...
ik doe ... ik ben ...
ik ben ...
ik doe ... ik doe ...
ik ben ...
ik ben ... ik ben ...
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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then ik doe ...
ik ben ...
ik doe ... ik ben ...
ik ben ...
ik doe ... ik doe ...
ik ben ...
ik ben ... ik ben ...
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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then ik doe ...
ik ben ...
ik doe ... ik ben ...
ik ben ...
ik doe ... ik doe ...
ik ben ...
ik ben ... ik ben ...
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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today
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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ik kan ...
ik wil ...
ik vind ... ik wil ...
ik voel ...
ik voel ... ik vind ...
ik kan ...
ik voel ... ik vind ...
today
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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ik kan ...
ik wil ...
ik vind ... ik wil ...
ik voel ...
ik voel ... ik vind ...
ik kan ...
ik voel ... ik vind ...
today
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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today
STRATEGY DEVELOPMENT (STEP 2 = CONCEPTING)
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STRATEGY DEVELOPMENT (STEP 3, 4, 5)
NEXT STEPS?
MAYBE NEXT TIME ;-)
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ENJOY NEW STUFF
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JUST TRY AND EXPERIENCE STUFF
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DESIGN & BUY
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LEARN FROMUSA ELECTIONS
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2004: AUDIENCE AS WE KNEW IT
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2008: AUDIENCE WITH AUDIENCES
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2008: AUDIENCE WITH AUDIENCES
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2008: AUDIENCE WITH AUDIENCES
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2012: RIGHT HERE, RIGHT NOW
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2012: RIGHT HERE, RIGHT NOW
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2016: BEING PART OF IT?
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2016: BEING PART OF IT?
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PROJECT YOU
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THE IDEAL JOB DOES EXIST
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THE IDEAL JOB DOES EXIST
THINK OF WHAT YOU CAN DO WELL & WHAT
YOU WANT TO DO
(DON’T WORRY ABOUT WHAT YOU CAN BE PAID FOR)
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THE CAREER PROJECT
Erasmus University Ro1erdam, Communica6on and Media Prac6ce, 10 November 2015 paul blok | @paulblok | [email protected]
GOOD LUCK! ;-) Paul