Erasmus Thematic Meeting and Valorisation Event on HEI Media/Promotional Strategy

 Thursday 9th December 2010

International/Erasmus Promotion at CIT

International Information/Promtion at CIT

Message

Target Audiences

Methods

International Information/Promotion at CIT

Message(s): Promotion of international / Erasmus

mobility & networking opportunities

Practical information

Dissemination of “Erasmus Success Stories” and “value-added” benefits of international cooperation and mobility

International Information/Promotion at CIT

Target audiences:

Prospective incoming students Outgoing students CIT staff Partner institutions Outside agencies / stakeholders General public

International Information/Promotion at CIT

Target audience # 1: Incoming Erasmus Students LLP Erasmus promotion at home institution Erasmus alumni Partner Fairs/International Staff Weeks Visiting CIT students Visiting CIT lecturers CIT website: http://www.cit.ie/erasmus

International Information/Promotion at CIT

Target Audience # 2 Outgoing Erasmus Students: Visiting exchange students Visiting teachers from partner institutions Former Erasmus participants:

students/staff International Students’ Society ExpliCIT Students’ Union magazine CIT website: http://www.cit.ie/erasmus

International Information/Promotion at CIT

Target Audience # 3 Outgoing CIT Staff: Staff Intranet Visiting teachers from partner

institutions CIT lecturing staff who have previously

visited partner institutions CIT magazine: Learning City

International Information/Promotion at CIT

Target Audience # 4 Erasmus Partner institutions: CIT website International office Visiting Lecturers from CIT Visiting Students CIT magazine: Learning City

International Information/Promotion at CIT

Target Audience # 5 External / Stakeholder organisations (e.g. HETAC, NA, …..) CIT magazine: The Learning City CIT website: http://www.cit.ie Programmatic Review submissions Research funding submissions Annual Reports

International Information/Promotion at CIT

Target Audience # 6General Public

Media coverage The Learning City (CIT Alumni) CIT Prospectus / course leaflets Annual Reports CIT website

International Information/Promotion at CIT

Communication ToolsCurrent (Conventional): Print - The Learning City, ExpliCIT,

brochures Media Website Promotional videos Fairs / networking meetings

International Information/Promotion at CIT

How we reach these target audiences…

International Information/Promotion at CIT

Examples….

International Information/Promotion at CIT

The Learning City CIT magazine

The Learning City

International Information/Promotion at CIT

The Learning City(December 2010)

International Information/Promotion at CIT

International Information/Promotion at CIT

Conor Moynihan’s Erasmus exchange to Blekinge Tekniska Hogskola (BTH), Karlskrona, Sweden

The Learning City

International Information/Promotion at CIT

The Learning City

The Learning City

International Information/Promotion at CIT

CIT Students Union Magazine

International Information/Promotion at CIT

Public Relations Press & Media Coverage

The Irish Times Magazine

The Evening Echo

International Information/Promotion at CIT

Erasmus Brochure

International Info/Promo at CIT

International Information/Promotion at CIT

New Media

International Information/Promotion at CIT

New Media: CIT Website

CIT Website

www.cit.ie/erasmus

International Information/Promotion at CIT

New Media: Student Blogs

Student Blogs

www.jackhiggins.ie/finland

International Information/Promotion at CIT

New Media: Promotional Video/Youtube

Promotional Video/Youtube

International Information/Promotion at CIT

Future opportunities:

New Media: Erasmus Facebook Erasmus IP Network (example)

CIT Staff Intranet

Innovative Ideas

Istanball - I. UNeECC Summer School in Istanbul, Trukey, 2010 [HQ]by University Network of the European Capitals of Culture

International Information/Promotion at CIT