Tatjana PavlenkoAnna Pohorecka

PROBLEM

• Lack of information in English

• Fear to get lost in the city

• Messy information

• Only events organized by ESN, IC etc.

• The exclusiveness of Facebook

• Not every Erasmus has Facebook

SOLUTION

• A user-friendly website in English

• Possibility of sharing a cab with participants

• Concise relevant information in one place

• Filtering system

• More cultural events

• A website with open access to everybody

PROCESS

Work based on the user-centered design methods:

• Use of Personas

• User stories

• Scenarios

• Paper Prototype

• Final Prototype

• Shooting advertising video

Testing

PERSONAS

Age: 22 Education: Bachelor student, IR

Origin: Spain

Juan

He’s an exchange student in TLU for one semester who arrived in the beginning of February. He’s a 3rd year student in International Relations and is from Spain. He’s living in the TLU dormitory. He is not especially interested in IT-things. He likes simple technology that just works. He read in a newspaper, that Tallinn is the cultural capital of the EU in 2011. This suits him perfectly as he likes to explore the city and local culture anyway. Now he is hoping for a lot of extra events

Goals:

New connections: “I really enjoy meeting new people and discovering

their culture.”

Concentration of information: “I spend 30 min everyday looking for some cult. events but in the end I’m not going anywhere. Most of the

time I find different events on different websites and I’m not able to find out who is coming or not.”

Simple Application: “Moreover I’m not an IT guy. I hate losing time

trying to understand the interface or the use of an application.”

Photo by Steve Punter,

taken from http://www.flickr.com/photos/spunter/2400980316/

Age: 43 Occupation: Owner of a nightclub

Origin: Russian

Sergei

Sergei is a 43 year old Russian club owner. His club is located in the city center. He is interested in attracting a more international clientele. He’s willing to help the development of the partyguide.ee webpage by sponsoring on the condition that the website mentions his events.

Goals:

Revenue: “I just bought a new club and as international people, particularly students, are more willing to spend money and have a good time in different clubs I want to attract them.”

Location: “My club is located in a basement that is why people have problems finding it.”

Photo by yumyum2007,

taken from http://www.flickr.com/photos/7284555@N08/5248495431/

Age: 23 Education: Master student, Informatics

Origin: Germany

Steve

Steve is a 23 years old exchange student in the Tallinn Technical University. He lives in the Academic Hostel in Mustamäe a far district from the City Center. He arrived in Tallinn in the beginning of February and so he doesn’t know a lot of people yet. He is interested in IT but also cultural events. He wants to discover the real Tallinn and not only the “Erasmus” Tallinn and get acquainted with locals.

Goals: Transport: “I am thrilled to discover new places but the problem is that I’m living far away from the center. Most of people here don’t want to go out because last buses leave from the center around midnight so getting home becomes difficult for us.” Location: “As I am new in town I don’t know how to get to some

places in town and living out of town is not helping. I think that by the end of this semester Google Maps will become my best friend.”

Photo by Terry Johnston

http://www.flickr.com/photos/powerbooktrance/419250400/in/photostream/

PROCESS

PROCESS

Gif animation of paper prototype

The closestevents

Filtering events by preferen-

ces

Log in via FB or

Open ID Adding your

personal event

Back home

Detailed events

Number of attending people

Sharing a cab

Hosting possibilities

VIDEO SHOOTING AND EDITING

• 2 video scenes

• 40 pictures

• Sony Handycam MINI DV digital camcorder

• Pinnacle Studio video editing software

• 5 hours of work

THANK YOU FOR LISTENING!