C R E A T I V E D E S I G N C O N S U L T A N T S

150 Middleton Road

London Fie lds

London E8 4LP

T : 020 7254 4555F: 020 7249 6124

E: mgt@equinoxpartners.co.uk

W: www.equinoxpartners.co.uk

Welcome to the Equinox Partners showcase. It shows a small sample of the work we

undertake as designers. We thrive on producing ideas and have opinions on everything!

Equinox Partners is a multi-disciplined design resource established in 1988 on the equal balance of Clare

Newton and Michael Taylor’s established backgrounds in graphic and product design. We pride ourselves

in our long-term client relationships based on commitment, responsiveness and originality. Whilst

covering our primary staples of graphic and product design, we also find that our clients need exhibitions

designing, interiors organising, packaging produced and the application of common sense.

Clare Newton won the accolade ‘Female Inventor of the Year’ with her ‘CupTake®’ patented drinks

carrier and we have several practical packaging ideas in design registration.

We would very much like to meet and discuss your individual requirements. Please call Michael Taylor

on 020 7254 4555 or e-mail at mgt@equinoxpartners.co.uk

GRAPHIC • PRODUCT • INTERIOR • PACKAGING

Cater AllenPrivate Bank

Abbey NationalOffshore

Allied Irish BankArk Life

GlaxoWellcomeGlaxoSmithKline

Musical Fidelity

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GRAPHICS – FINANCIAL

Hibernian Aviva with FMCI

Equinox Partners, along with theircolleagues at FMC International, havebeen producing marketing materials for

Allied Irish Bank and their subsidiary,Ark LIfe, for over 10 years, mainlyworking within the areas of Pensions,Life Assurance and Savings.

We, therefore, welcomed theopportunity of working with AIB’s jointventure partner, Hibernian Aviva, onvarious new projects at the start of 2009.

This guide to investment funds enablesfinancial advisers to clearly and succinctlyidentify appropriate investmentopportunities for their clients withinHibernian Aviva’s portfolio of funds.

The launch of the new guide wassupported by insightful materialsexplaining investor psychology andoffering advice on how to negotiate thevolatile terrain of the current ‘bear’, ordeclining, stockmarkets.

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GRAPHICS – FINANCIAL

Allied Irish Bank with FMCI

With their tax advantages and supportfrom employers, long-term pension fundsare still the best way for people to savefor their retirement.

The suite of brochures, written by FMCIand designed by Equinox Partners, wereaimed at both company employees (top

left), employers and their pension fundtrustees.

The brochures describe in layman’sterms the benefits of receiving andproviding company pensions, thestatutory obligations that employersand trustees must undertake and thewide range of options and investmentfund advice available from AIB.

The two slightly different styles ofbrochure ensured that there would beno confusion within the targetaudiences. The colourful designreflected the most recent graphicidentity seen within AIB Bank branchesthroughout Ireland.

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GRAPHICS – FINANCIAL

AIB Private Bank with FMCI

AIB Bank is one of Ireland’s most established banking institutions. Having worked with their lifeassurance subsidiary for a considerable length of time, it was logical that we should be askedto prepare materials for marketing pension products to their High Net Worth customers.

Clean and sober-suited brochures and technical documents were supported by clear, easy tounderstand applications and instruction forms.

Allied Irish Bank advertising with FMCI

AIB is one of the largest banks in the Irish market. Equinox Partners, working with afinancial marketing consultancy, have been producing materials for their subsidiary,Ark LIfe, for over 10 years, mainly working within the areas of Pensions, Life Assuranceand Savings.

A national pensions campaign was needed to position AIB as a significant presence in thepension market. Equinox Partners initial concepts were eyecatching, but were too scary –‘as scary as not having a pension’. A sense of safety was introduced by the parachutistand carried through to the final campaign which featured newspaper and colourmagazine placements and billboard posters.

Concepts & art direction

Copywriting

Image manipulation

Artwork generation and delivery

Allied Irish Bank advertising with FMCI

Pensions are about people – real people. The images ofbeautiful, aspirational models can turn off the cynical,younger target market – especially when it relates to therather unattractive subject of pensions.

As a development of our original ‘Big Drop’ parachutingcampaign, the use of real warts-and-all characters addedfascination – and reality.

The recommended use in weekend colour magazine pagesfurther differentiated AIB from their competitors.

Allied Irish BankArk Life

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GRAPHICS – FINANCIAL

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GRAPHICS – FINANCIAL

Cater Allen Private Bank with FMCI

Cater Allen, subsequent to its takeover byAbbey National, was a revitalised by theintroduction of a whole new corporateimage generated by Equinox Partners. Theexisting company logo was rationalised andupdated and an up lifting ‘graphic sweep’was added to all marketing materials togive individuality and distinction.

This range of booklets were aimed atreintroducing the Bank to their customersand raising awareness within theircorporate, legal and accountancy clients.

Concepts & art direction

Copywriting

Image manipulation

National newspaper andmagazine advertising

Exhibition display

Artwork generation and delivery

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GRAPHICS – FINANCIAL

Cater Allen Private Bank with FMCI

The new corporate image with up lifting‘graphic sweep’ was developed across theentire range of brochures, direct mailpieces and advertising. This madeCater Allen Bank widely recognised and oneof the most successful of the country’ssmall financial organisations.

A similar exercise targeted the all-importantIndependent Financial Adviser market withcolour coding to differentiate the materialsfor the customer from those instructing theFinancial Intermediary.

“The first agency I have come across that I haven’t

wanted to sack at the end of the first year...!”Paul Turtle – Managing Director, Cater Allen Bank

and subsequently, Butterfield Private Bank (next page)

Concepts & art direction

Copywriting

Image manipulation

National newspaper andmagazine advertising

Artwork generation and delivery

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GRAPHICS – FINANCIAL

Butterfield Private Bank with FMCI

Targeted at Financial Intermediaries, these advertisements and insert leaflets were on thetheme of famous historical characters to illustrate the diverse nature of Butterfield’s bankingactivities – Brunel for pensions innovation, Henry VIII for divorce loans, Lewis Carroll forspecialist charity banking.

Also illustrated are advertisements for a series of specialist SIPP seminars held at the RoyalOpera House to introduce financial advisers to Butterfield’s pension banking services.FMCI organised the venue, with the supporting materials and handout folders artworked andproduced by Equinox Partners.

Concepts & art direction

Copywriting

Image manipulation

National newspaper andmagazine advertising

Exhibition display

Artwork generation and delivery

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GRAPHICS – FINANCIAL

RZB with FMCI

Austrian Bank, Raiffeisen ZentralbankÖsterreich AG or RZB, specialises in theCentral Eastern European and Russianbanking arena.

RZB’s London office required an attractivepresentation folder and fact sheetsillustrating their services and to introduce aregular, large-format newsletter, circulatedwith copies of the Financial Times to theCity’s banking districts.

Initial concepts

Copywriting

Image manipulation

Artwork generation and delivery

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GRAPHICS – FINANCIAL

Inscape Offshore with FMCI

Equinox Partners and FMCI had previouslybeen working with Abbey National TreasuryInternational to set up the Abbey NationalOffshore’s brand and to generate theirmarketing materials.

This offshore, tax-saving division of AbbeyNational Offshore, required folder andbrochures to express the Abbey NationalOffshore heritage as well as presenting afresh new face to the market.

The launch of the new company wassupported by additional branded materials,display panels, posters and promotionalitems.

Initial concepts

Copywriting

Image manipulation

Artwork generation and delivery

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GRAPHICS – TECHNICAL

GlaxoSmithKline

The Diskus/Accuhaler device has become the one of the world’s most widely used dispensers of powdered drugsto relieve asthma and other bronchial conditions for which they received The Queen’s Award for TechnologicalAchievement. The travelling educational exhibition and this supporting brochure on which it was based werecreated to celebrate this outstanding milestone.

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GRAPHICS – TECHNICAL

GlaxoSmithKline

Confidential, professionallyproduced, technical

documents are required fordissemination to internal staffand selected sub-contractors

whenever productdevelopment has reached pilot

production stage.

This product overview ofa dosecounter mechanism

for a Metered DoseInhaler, was used to

educate and inform awide variety of

production executives,marketing and sales

people.

With their Product Designbackground, Equinox

Partners are ideally suitedto produce technical

illustrations, copy writing,design layout and arrange short-run

print production.

F-15 Power Amplifier

F-22 Pre-amplifier PRIMO Tube Preamplifier – concepts & detail of finished product

X-PLORA digital tuner– one of a range of stackable hi-fi components

X-Series stackingfeature

A5CR Pre- andPower Amplifier

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PRODUCT – HI FI

Musical Fidelity Hi-Fi Amplifiers

The F-15 power amplifier and itscompanion F-22 pre-amplifierrepresented a radical departure fromtraditional machined enclosures intothe use of sculptural, interlocking aluminium extrusions.

The lozenge shape of the X-Series allowed for theeconomical use of a single aluminium casework extrusion,incorporating all the materials heat-dissipating propertiesas well as providing integral mountings for the circuitboards and other mechanical fixing points.

The current range of amplifiers from Musical Fidelity,designed with Equinox Partners, feature chunky all-metalconstruction and tube hybrid circuitry to produce highquality sound that regularly top the ‘Best-Buy’ lists in theaudiophile magazines.

Musical Fidelity TITAN

Monster amplifiers suchas the TITAN have always

featured in Musical Fidelity’sproduct range, delivering to

the true hi-fi enthusiast unbeatable value-for-moneycombined with sensational visuals and performance.

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PACKAGING – ELECTRONICS

Kinitron VOIPLEX Packaging

Specifically targeted at SMEs, Kinitron developed their Voice overthe Internet Protocol (VoIP) phone system in conjunction withImperial College and needed an all-in-one packaging system toallow the product to be marketedand sold through retailoutlets.

Equinox Partnersdeveloped the graphicimage for the ‘Voiplex’packaging and aneconomical tray systemfor protecting the fourphones and accompanyingelectronic equipment.

The final package featured afull colour sleeve andintegral carrying handle.Musical Fidelity V-Series

On-going miniaturisation ofelectronics has meant thatdevices have becomesmaller over the years.

In a departure from theirnormal cardboardpackaging, MF askedEquinox Partners togenerate concepts for thesehanging blister packs, as well as attractivegraphics and final artworks, for their latestrange of seven hi-fi ‘line conditioners’.

V-Series‘line conditioner’

retail pack – open

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PACKAGING – CONSUMERS

Brandsell CupTake®

This Safety Hot Food & Drinks Carrier earnedClare Newton the accolade ‘Female Inventorof the Year’ from inventors’ champion & ‘MrWind-up Radio’, Trevor Baylis OBE.

The fully patented device is easily brandedfor identification and marketing purposesand can be used for carrying any hotbeverages, either as single or the new twocup version.

The ‘CupTake®’ cup carrier can also beadapted to colourfully brand take-away hotsnack foods, ready from the microwave –with no burnt fingers!

The Multi-cup carrier cleverly folds up fromflat. Available in 4 and 6 cup versions, it isdesigned to take cups and packagedsandwiches in any combination.

Please contact us for details.

The ‘CupTake®’ as a take-away hot food concept.

The ‘CupTake®’ name is a registered trade mark.The ‘CupTake®’ cup carrier is patented in the UK No 1274630.

The ‘CupTake®’ hot drinks carrier – available assingle and double cup versions Clare being presented with

her award by her hero,Trevor Baylis OBE.

▲▲ The ‘CupTake®’hot drinks carrier was trialledat Benjy’s sandwich outlets.

The Multi-cup and sandwich carrier is a registered design.

4 cup: Design Registration No: 30162756 cup: Design Registration No: 3016274

‘ There are plenty of designers around

– but very few who match real

creative flair with a commitment to

delivering work on time and on

budget. That’s why we have used

Equinox Partners as our ‘virtual

studio’ for more than 20 years.’

Jeremy Bond, Managing Director,

FMC International

We hope you found our presentation of interest and would very much like to meetyou and discuss your individual requirements.

Please contact me on 020 7254 4555 or e-mail mgt@equinoxpartners.co.ukto arrange an appointment for me to come along to see you,

With best regards

Michael Taylor Partner, Equinox Partners

EXPERIENCE Equinox Partners founded in 1988 – Apple Macs from 1989

EQUIPMENT Apple Macintosh ‘MacPro’ Dual-Core Intel Xenon – 30” MonitorApple Macintosh ‘G4 Quicksilver’ – 23” MonitorXerox Phaser 780 A3+ 4-colour laser printer, HP 2200 A4 B/W printerApple ‘iMacs’, Apple Mac ‘G3s’, Canon SLR cameras

GRAPHICS SOFTWARE Quark Xpress 7.1 & InDesign CS2 (plus interchange filters),Illustrator CS2, Photoshop CS2, Adobe Acrobat 7 Professional,Powerpoint 11.38Mb broadband connection – Offsite, daily, online secure file backup

STUDIO RATES £75 per hour – VAT registered

C R E A T I V E D E S I G N C O N S U L T A N T S

150 Middleton Road

London Fie lds

London E8 4LP

T : 020 7254 4555F: 020 7249 6124

E: mgt@equinoxpartners.co.uk

W: www.equinoxpartners.co.uk