Equate Feminine Product Redesign PitchBook

8/12/2019 Equate Feminine Product Redesign PitchBook

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ProductRedesign

feminine products

KRISTINFIELDING


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ProductRedesignTABLEOFCONTENTSTHEPLAN

THELOOK

THELOGO

FLATPACKAGE

PRODUCTPHOTOS

ADVERTISEMENT

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ProductRedesignTHEPLANPRODUCTNAME:

TARGETGROUP:

THEHISTORY:

THEIDEA:

Equate brand Tampons

Females ages 13-60 years

Equate is a one of Walmarts private label brands. In 1962,

Walmart was founded by Sam Walton in Bentonville, Arkansas.

It started out as a small business that quickly grew. Today it is

the worlds second largest public corporation.

I am interested in changing the package not only for the

tampon, but for the pad as well. This is a product for women, so

giving the packaging a more feminine feelis the new vision. I

would want to see packaging available at a smaller size for easy

carrying in a purse or bag, that is feminine and discreet. One

idea would be to create a package similar to the design of many

chewing gum packages, with an easy slip close casing that would

hold, probably, up to 4 tampons. This would be great for ladies

on the go with a small handbag.

To create a more feminine packaging, I would use a new

color scheme. It doesnt have to be full on pink, but I think

having some pink elements would do the trick. I like that the

packaging is simple, so I couldnt stray

too far from that. Keeping a modern,

clean and simple designthat shows

femininity on a broad range.

Advertising the product will be simple,

as it is part of that huge corporation,

Wal-mart. Walmart has frequent mail

and in-store sales ads where the product

could be featured. Also, online the

product can be featured.

old design

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BlackJack.

Century Gothic.DISPLAYFONTS:

BODY:

StyleGuideTHELOOK

Pink Lips,Pantone 250 EC, CMYK: 2 98 28 0

RGB 232 29 113 HEX: E81D71

Soft Rose,Pantone 237EC CMYK: 0 67 7 0

RGB: 242 120 164 HEX: F278A4

Frothy Cream,Pantone 2582 ECCYMK: 2 4 11 0

RGB: 248 240 225 HEX: F8F0E1

Evening Black,Pantone 272 ECCMYK: 76 79 51 60

RGB: 44 34 52 HEX: 2C2234

Garden Green, Pantone 3295CYMK: 60 21 80 3

RGB: 114 157 93 HEX: 729D5D

display fonts are in BlackJack and

Century Gothic and should be point

sized 16,24,56 (muiltiples of 8)

Body copy for marketing should be 9

or 10 point in Gill Sans, with variation on

italic, bold,and light italic.

Gill Sans

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StyleGuideTHELOGO

LOGO: The logo will be used strictly for

packaging, as that is its sole purpose;

product branding. There is no general

need for it to be produced in print, as it

as a child-brand of Walmart. The color

version will always be in package design.

For any print relating to the brand, the

mark is to be printed in the black and

white version.

The logo should be placed no further

than 1 inchfrom the edge of the

package, and no closerthan .25 inches.

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StyleGuideFLATPACKAGEDESIGN

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StyleGuidePRODUCTPHOTOS

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StyleGuideLARGEPOSTERADVERTISEMENT

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Equate Feminine Product Redesign PitchBook

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