EPSCOR OLPA / PIO WORKSHOP

PODCASTING, A CRASH COURSE

- CASE STUDY - TERRA: THE NATURE OF OUR WORLD

EPSCOR OLPA / PIO WORKSHOP

PODCASTING, A CRASH COURSE

- CASE STUDY - TERRA: THE NATURE OF OUR WORLD

What is Web 2.0 ?What is Web 2.0 ?The Next Generation of the Internet, the

Next Generation of UsersThe Next Generation of the Internet, the

Next Generation of Users

WEB 2.0 is:WEB 2.0 is:Broadband

2005-06 saw 43% increase

84 million Americans

Broadband 2005-06 saw

43% increase

84 million Americans

Social Networking (MySpace - 90 million users)

Blogging Ubiquitous Video (Google / YouTube /

NY Times) Podcasting

Social Networking (MySpace - 90 million users)

Blogging Ubiquitous Video (Google / YouTube /

NY Times) Podcasting

WEB 2.0 TRENDS:

Parsing WEB 2.0Parsing WEB 2.0 Of 84 million Americans with broadband,

40 million have posted their own content. Result - WEB 2.0 is filled with random

clutter / noise. Foothold: In this very challenging

atmosphere, podcasting is ideal.

Of 84 million Americans with broadband, 40 million have posted their own content.

Result - WEB 2.0 is filled with random clutter / noise.

Foothold: In this very challenging atmosphere, podcasting is ideal.

Podcasting Myths:Podcasting Myths:

Requires iPod (or other portable media player).

Is restricted to audio content (any media can be distributed: audio, video, still images).

Requires iPod (or other portable media player).

Is restricted to audio content (any media can be distributed: audio, video, still images).

Podcasting Truths:Podcasting Truths:Advantages Over Television:

“Time-Shifting” (Wherever / Whenever), No Clock, Non-Competitive with Primetime “Hits”

Subscriptions (Automatic Download) Overhead = Bandwidth ($100s vs. $100,000s),

ultimately this means more money for content. Instant Global Distribution Portability is Built-In

Advantages Over Television: “Time-Shifting” (Wherever / Whenever), No Clock,

Non-Competitive with Primetime “Hits” Subscriptions (Automatic Download) Overhead = Bandwidth ($100s vs. $100,000s),

ultimately this means more money for content. Instant Global Distribution Portability is Built-In

Advantages of Podcasting as a Communications / Education / Outreach Tool:

Advantages of Podcasting as a Communications / Education / Outreach Tool:

Raw Efficiency: Mass Distribution at Minimal Cost Self-Direction and Selection (Engaged Audience) Multi-Modal: Beyond Acoustic-Lecture Driven

Paradigm / Capacity to Deliver Messages to Different Types of Learners

Raw Efficiency: Mass Distribution at Minimal Cost Self-Direction and Selection (Engaged Audience) Multi-Modal: Beyond Acoustic-Lecture Driven

Paradigm / Capacity to Deliver Messages to Different Types of Learners

9-MONTH CASE STUDY: “TERRA: The Nature of Our World”

9-MONTH CASE STUDY: “TERRA: The Nature of Our World”

Launch October 2005. 30 Episodes to date (weekly). Content primarily produced by Montana State

University Graduate Program in Science & Natural History Filmmaking. (6th year - 60 trained producers)

Montana EPSCoR has awarded over 25 small film grants to MSU grad students. (Tobias / S. Couch)

13 such films have been podcast as part of the TERRA series. *QUALITY*

Launch October 2005. 30 Episodes to date (weekly). Content primarily produced by Montana State

University Graduate Program in Science & Natural History Filmmaking. (6th year - 60 trained producers)

Montana EPSCoR has awarded over 25 small film grants to MSU grad students. (Tobias / S. Couch)

13 such films have been podcast as part of the TERRA series. *QUALITY*

Results (06/28/06): 1401 Daily SubscribersResults (06/28/06): 1401 Daily Subscribers

2005-10-262005-11-042005-11-132005-11-222005-12-012005-12-102005-12-192005-12-282006-01-062006-01-152006-01-242006-02-022006-02-112006-02-202006-03-012006-03-102006-03-192006-03-282006-04-062006-04-152006-04-242006-05-032006-05-122006-05-212006-05-302006-06-082006-06-172006-06-26

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Hits and Circulation TERRA Podcast October-June

Circulation

Hits

2005-10-262005-11-042005-11-132005-11-222005-12-012005-12-102005-12-192005-12-282006-01-062006-01-152006-01-242006-02-022006-02-112006-02-202006-03-012006-03-102006-03-192006-03-282006-04-062006-04-152006-04-242006-05-032006-05-122006-05-212006-05-302006-06-082006-06-172006-06-26

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Hits and Circulation TERRA Podcast October-June

Circulation

Hits

Results (06/28/06): 235,000 Total Downloads Last 30 Days = 2,500 Downloads Per Day

ON PACE FOR 535,000 Downloads By 1 Year Anniversary

Results (06/28/06): 235,000 Total Downloads Last 30 Days = 2,500 Downloads Per Day

ON PACE FOR 535,000 Downloads By 1 Year Anniversary

2006-03-082006-03-122006-03-162006-03-202006-03-242006-03-282006-04-012006-04-052006-04-092006-04-132006-04-172006-04-212006-04-252006-04-292006-05-032006-05-072006-05-112006-05-152006-05-192006-05-232006-05-272006-05-312006-06-042006-06-082006-06-122006-06-162006-06-202006-06-24

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TERRA PODCAST DOWNLOADS

Downloads

The Never-Ending Campaign:Marketing

The Never-Ending Campaign:Marketing

Collaboration and Supplementation with NSF! Build Into Budgets Early -On / Outreach Component

Destination: Rocketboom (featured on CSI) over 250,000 unique users per day.

Public RelationsNSTA - Feature ArticleiTunes Featured PodcastiTunes Top Ten Hottest Podcasts (#4)

Collaboration and Supplementation with NSF! Build Into Budgets Early -On / Outreach Component

Destination: Rocketboom (featured on CSI) over 250,000 unique users per day.

Public RelationsNSTA - Feature ArticleiTunes Featured PodcastiTunes Top Ten Hottest Podcasts (#4)