ePR for Egypt- By

Satvinder

ePR for eTourism

SPEAKER-FACILITATOR

Ms. Satvinder SandhuCEO, Bluegill CommunicationsDubai, UAEwww.blue-gill.comMobile +971 50 508 1969Satvinder.sandhu@blue-gill.comhttp://www.linkedin.com/in/satvinder6Skype: bluegill.communications

http://www.youtube.com/watch?v=D3qltEtl7H8

ENGAGE YOUR CONSUMER

Evolution - online consumer

What is ePR?

NO

ePR is a conversation

Powered by the Internet

• Leverage the power of the Internet to deliver your message by engaging your customer in a conversation.

• How?

• Technology - - RSS (Really Simple Syndication), Blogs, Podcasting, and Press Release Optimization

• Why?

• Build a 2-way relationship• Enhance the publishing process,

syndicate messages, and enable measurable results.

Electronic Public Relations (ePR)

1. newsletter editors

2. travel editors

3. lifestyle writers

4. travel bloggers

5. travel podcasters

6. online producers

7. travel sites

8. hospitality websites

9. tourism marketing media

10.hotel marketing outlets

11.destination marketing sites

12.travel directories

13.online freelance journalists

14.travel experts who understand travel, destination marketing, hospitality, online tourism, web 2.0, and online marketing

ePR Community for eTourism

http://www.youtube.com/watch?v=LU8DDYz68kM

1. Dramatically increase your organization's Internet visibility

2. Boost search engine performance

3. Track pick-up and online visibility

4. Use your press release to get feedbacks and social interaction from the readers

5. Include a digital strategy to monitor, reach, and work with the blogs and sites relevant to your brand 

6. Bloggers and podcasters are alternative media channels and nobody likes corporate commercial pitching

7. As your content gets published online, it will assist in gaining search engine rankings by getting a link back to your own site 

8. Evaluate your overall search engine strategy when releasing information or putting out press releases 

9. With digital press releases being an option in your digital PR strategy – you can now tell your story by including images, audio, and video – all of which can increase the chances of a story pick up and media hit

10. It also means your online promotional efforts should factor in:  new media lists, new contact procedures, web 2.0, deciphering online media opportunities and determining the best ways to engage this new online audience

ePR Benefits & Considerations

• Net-Newsers

• I.e. & E.g.: 13% of Americans who rely mainly on the internet for their news...who can access the internet easily whether it be a lap top, Blackberry or iPhone.

Future of Readers & Newspapers

Questions?

Speaker-Facilitator

Satvinder SandhuBluegill CommunicationsDubai, UAEMobile +971 50 508 1969www.blue-gill.comsatvinder.sandhu@blue-gill.com http://www.linkedin.com/in/satvinder6Skype: bluegill.communications