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GYERE

Hungary

Zsuzsanna SzucsKinga Bartha

CBPS PREVENTION NETWORK 2

INTRODUCTION – SETTING THE SCEENE

• Highest obesity rates among adults in the EU (65%)• 2 out of 10 children is obese or overweight• Dunaharaszti – the first EPODE community in the country• 4655 children in total• 6-12y children were surveyed, n=1430• 10-12y children have the highest risk for obesity• 26,8% of 12y boys and 30,6% of 10y girls is obese or overweight• Among 7-10y children malnutrition is also a problem

CBPS PREVENTION NETWORK 3

PROGRAMME NAME Objectives

• To reduce ratio of obesity by at least 5% (from 26,5% to 21,5%)

• Reach out to 4655 children

Main activities • Baseline survey• 3 thematic campaigns (fruit&vegetables,

whole grains, hydration)• 4 events (incl. 1 GYERE Day)• Drawing contest

Target groups

• 0-18y children and their families in Dunaharaszti city

Communication tools

• Media campaign (continuous, off- and online incl. social media)

• Educational leaflets, games

Political support

• Mayor and leadership team of Dunaharaszti city

• State Secretary of Health

Private partners

• Semmelweis University, Faculty of Health Sciences

• National Institute for Children’s Health• ComLab (PR agency)• Local schools, kindergartens, midwive’s

services• The Coca-Cola Foundation (sponsor)

GYERE (Children’s Health)

CBPS PREVENTION NETWORK 4

Q2Q1

Polit

ical

com

mit

men

t

Continuous presence in the local newspaper („Dunaharaszti Hirek”) and website (dunaharaszti.hu), interviews, story generation

Cooperation withthe local Midwives’ service

Baseline survey (data analysis and reporting)

Campaign/1 – fruit& vegetables

Membership in Fb group for moms in Dunaharaszti

Information meetings with parents

Cam

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unic

atio

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Pri

vate

Part

ners

hip

Eval

uati

on

Presentation on the health committee meeting

of the Dunaharaszti local government

Lecture on congress of the Hungarian

Obesity Association

PROGRAMME DEVELOPMENT (Q1-2 2015)

Campaign/2 –whole grains

GYERE Facebook page

Campaign/3 –hydration

Cooperation withthe local Midwives’ service

weekly GYERE offer in canteens (schools, kindergartens)

= events

CBPS PREVENTION NETWORK 5

OUR STRENGTHS

Campaigns/ Communication Public-Private Partnership Evaluation and dissemination

Political commitment

Campaigns/ Communication

Public-Private Partnership

Evaluation and dissemination

• High level local political support

• Commited local project manager delegated by the mayor

• Childhood obesity is a hot topic – good acceptance by stakeholders and media

• Professional PR support

• Utilization of local communication channels (print, online incl. social media)

• 52 weeks communication calendar

• Thematic campaigns – in depth approach

• Commitment of local institutions (schools etc.)

• Cooperation with the Semmelweis University - experienced scientific partners in development and execution of health education programs

• On-site dietician

• Baseline survey (intervention and control group; anthropometric data)

CBPS PREVENTION NETWORK 6

OUR CHALLENGES AND BARRIERS Challenges Political commitment Campaigns/ Communication Public-Private Partnership Evaluation and dissemination

• Slow engagement of the health government (no achievements to show up so far)

• Parents’ engagement • Involvement of local entepreneurs, companies, sport clubs

• System restructuring at national institutions affecting collaborating partners

Barriers Political commitment Campaigns/ Communication Public-Private Partnership Evaluation and dissemination

• Only moral, but no financial support from the health government

• Poor health status and low level of health consciousness among the Hungarian population

• Work overload on teachers

• Limited human resources at the Hungarian Dietetic Association (EPODE project partner)

• Lack of published data on childrens’ health status and eating habits

• Limited cooperation, work in silos within the local scientific community

CBPS PREVENTION NETWORK 7

Thank you for your attention!