Epistle Communications

8/17/2019 Epistle Communications

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What we do?

Epistle is a communicaon consultancy providing bespoke, strategic consulng services for architecture,

design, planning and allied disciplines.

Who we are?

We help you Be Known- for who you are and for the work that you do. We have professional experience

in markeng and communicaons, business development, with a special focus on posioning and

developing tailored, strategic communicaon approaches within a design pracce.

Why you need us?

Markets in today’s globalised world are in constant moon; new business for design rms is generated

mostly through references from exisng clients. We help change that – your new leads will come from

beer understanding/value percepon of your services and ywork. We collaborate with you to develop

communicaon strategies that are best-suited to your pracce and are in-line with your long-term vision

for your business.


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We are not a PR agency, oering a minimum number of stories. We are communicaon specialists,

who provide a full spectrum of services to maximise your eorts in outreach to potenal clients. In the

absence of any permissible direct markeng acvies, we help you reach out to potenal clients through

the most integral part of your pracce- Your Porolio. Amongst the diverse range of services that we

provide, we do not oer a generalised plan of acvies; our proposal for you is customized and in tune

with your business aspiraons, aer a complete internal audit of the rm and the porolio.

We provide Customised Services

As designers and allied professionals, your work speaks for itself. However, the process of geng new

business oen relies more on how your work is perceived rather than the value it actually represents.

Epistle helps ambious pracces to seek and garner enhanced visibility in the forefront of the

industry, through their exisng porolio in a framework that follows global standards. Our intent is to

assimilate informaon, generate strategic communicaon material and curate content for markeng/

communicaon strategies and media visibility.

We help you Be Known©


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Why Us? We belong to the trade

Our Founding Director, is an architect with over 10 years of global experience in Corporate Communicaons

and Strategy within the Architecture, Design, Real estate and media domain.

We have helped design pracces to garner worldwide media aenon for key projects, in new business

acquision, win awards and improve internal pracces for sustained development.

We believe in collaboraon, and hence our team is diverse- architects, journalists, graphic designers,

management specialists, web designers etc. We work with professionals across the board, to provide

expert communicaon consultancy.


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opportunity assessment

and target market

selecon

speaker placement and facilitang

interviews, personal profling, posioning

key people as industry experts

design statements and editorial

services - copywring, publicaons,

monographs and project books

porolio creaon

press libraries

website development/ updates

collateral development

for print/ web/ digital

communicaons

social media


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StrategicPlanning

- Promong professional excellence

around business objecves

- Establishing communicaon

strategies and processes

Project

Packaging

- Audit and advice on

porolio

- Content creaon for

mulple media from

archival informaon

- Idenfy target

audiences & develop

specic communicaon

strategies

BrandIdentification

Brand Development &Positioning

- Build on industry

knowledge,

business inputs and

development

Copywriting/Editorial Services


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ProjectPackaging

Press

Releases

Media Plan

Content collaon

and curaon

Showcasing project

to the media

q

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3 segregaon andselecon ofmedia opons

Print MediaMarketing


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Publications

LIFE KING-SIZE Yourplace isadef init ion of what you are.You can add personalitytoaspacewithconversationpieces.If you have an eye forIndian artorappreciate the craf tsmanshipof Indian artefacts,then you cancertainlysee these elementsin your

livingarea.Make yourspace lookdressybyaddingsmalleraccentslike tradit ional velvetcushion coversembellished withbeautiful Indian motifs,ormarble artefactslike lotus-shapedtealightholders.

—[email protected]

THE COLOURFUL SHOW WINDOW

India is diverse with myriad cultures andbackgrounds;hence,colours/shape andsizes are some of the foremost areas thatimpact the overall look of a modularkitchen.“The colour trends dif fer acrossthe nation.While the western Indiaprefers the metallic look,the southprefers vibrant colours,and north andeast go for subtle and pastel shades,”explains Anuj Jain,CEO,JSL LifestyleLtd.People are also increasingly optingfor ‘aesthetic’kitchens,which they areproud to show off .

Although there are many colouroptions,the most popular combination is white with stainless steel f inish.And thenthere are textures,colours and decals onshutters,making kitchens not only highly usable,but also the show window of thehouse.“Bold colours set the tone for this year’s kitchens with contrast ing shades onsecondary cabinets.Choosing one or two valiant colours look classy;avoid multi-coloured kitchens.Creating a look of a warehouse with rustic f inishes andstructural elements with industrial st irred

light equipments is trending.Pastoralshades also look rich.For an unf inishedlook,oil-rubbed bronze for f ixtures andbrassware in utensils can be replaced withstainless steel,”suggests Merchant.

THE 'GREEN' KITCHEN

Stainless steel is one of the most greenand recyclable materials.Tested for ‘Zeroradioactive radiation’,it is the most safeand user-friendly ‘green’kitchen.There isno usage of wood in such kitchens;hence,there is no cutt ing of trees.All theingredient s used here are safe and emitno harmful fumes or smell.Safety measures,suitable p lacement of electricappliances,sharp or heavy metals,chemical or cleaning supplies,lightersand match boxes are top priority.Also,proper f looring,open ventilat ion,heighted light p lugs and f ixtures areequally important.“With the carbonfootprint [increasing],it is important toact responsibly by using energy ef f iciently.Heavy appliances like electricstoves and refrigerators consume loads of energy every day.You can save energy by correct ly sett ing the thermostat in thefridge and the f reezer.Vacuuming the

condenser coils on the rear or botto

m of the f ridge every six months also helps,”advises Merchant.

Lighting is another important aspect.“Such kitchens should have lights thatmake use of motion sensors that only activate when the units are opened.Energy ef f iciency can also be taken careof with built-in refrigerator and wallchimney,”adds Rohin Ramchandani,managing director,Grandeur.

THE CLASSIC KITCHEN

The classic kitchen is ef f iciently blended with technology and new age materials. This concept paves the way for bringing

modern convenience to any tradit ionally-styled kitchen,providing f lexibility in thelayout along with an open feel.A mix of tradit ional and industrial materialscoupled with sleek and clean lines makethis kitchen modern,but with an ethnictouch.“Customers have now becomemore discerning,and are always lookingfor better designs,f inish and aesthetics interms of interiors of any space.Thekitchen industry is changing;biggerspaces are being allocated to kitchens. This kitchen theme lays great stress ondesign and functionality that f its thepreferences of almost all customers,”concludes Jain.

2 TheAddress / FRIDAY / 24 APRIL 2015

STORE SPACE

Mithila

Mehta

theaddress

@timesgroup.in

Cleaningthe kitchen isanimportantand continuousprocess.“A hygienic

kitchen issingle-handedly responsible for your family’s well-being,”stresses Sanvari Alagh Nair,director,Houseproud.in.Here’s how youcan keep your kitchen clean.

COOKTOPS

This is where your meals are

cooked;hence regularmaintenance of the kitchen topis a must.Dimple Nahar,owner,2Divine,The Lifestyle Temple,suggests,“Wipe the stove af tereach use.For coated cook tops,use a soft sponge with a mild washing liquid.Remove controlknobs and wash with dish- washing liquid;dry them wellbefore attaching them back.”

COUNTERTOPS

Keeping your countertopsalways sparkling clean is crucial.

Every night,ensure thecountertops are cleaned with amicro-f ibre cloth,water and acleaning liquid.Suggests Nair,“Disinfect the countertops atthe earliest ,especially if therehas been a spill or leakage.” Apply a protective grout sealertwice a year to keep the ants atbay.

TILES/FLOORING

Sweepthekitchenf looreveryday topreventbuild-upof dust ,grime and grit ,and then mopit withadisinfectant.Keepthe t ilesclean withanytile cleaningdetergent.

CABINETS

Unfortunately,we forgettoclean

the kitchen cabinetsregularly.“Preventgrease and grime fromsett ingin the cabinetsby thoroughlycleaningthem withmild cleansersand adampsponge;drywithabsorbentclothtopreventstreaksfromoccurring,”saysNahar.

SINKSANDBASINS

The sinkand itssurroundingareasneed tobe part icularlyandcarefullymaintained.Stepone istoneverletthe dishespile up.Clean yourkitchen sinkwithadisinfectanteverynight.Sprayadisinfectingcleaningliquid onthe sidesand bottom of the sink,the drain and the faucetstooandleave iton forawhile before washingitof f .SuggestsNair,“Pourboilingwaterdown thesinkdrain alongwithbakingsodaand vinegar.Thishelpsinuncloggingthe drain and clearsthe passage.”

WE’VE GOTTHE LOOK!

ThegreatIndianbazaar

[email protected]

EXCERPTS:

Tellusaboutyourprofessionalandpersonalbackground.Lifeformehasbeenaprocessofcontinuousevolutionandlearning.CEPTUniversityin Ahmedabadgavemethenecessaryskillsettopursueacareerinarchitectureanddesign.Mypassiontowardsthisf ieldandmyunderstandingof designmaturedfrommy exposureatBouwkunde—thehighlyacclaimeddesignschoolattheDelf tUniversityof TechnologyintheNetherlands. ThisiswhereIgotaddictedtoarchitectureandarchitecturalexplorations.Afterwinningmanycompetit ions,Ieventually establishedArchohm.Iwork acrossacross-sectionofprojecttypesandscales—fromproductandfurnituredevelopment,infrastructuretourbansolutions.Thefocus,asalways,ispurelyondesign.

Whatfascinatesyouaboutarchitecture? Architectureisastrongmeasureforthedevelopmentofany nation.Theabilitytomakeapermanentcontributiontosocietyandatooltoimpactalargenumberofpeopleiswhatmakesitfascinating.

Accordingtoyou,whatshouldastructureachieve? Timelessness,joyandpermanence.

Ho

whasthearchitecturemarketevolvedinMu

mbai?Developmentherehasbeenhaphazard,butoneseesconstantdevelopmenthappeningallacross.Consideringthesurroundings,thecontextisamustandIhopefutureplanningcanbeaddressedmoresensit ivelyby thepublicbodies.

Ho

wdoyouapproachprojects? Weofferconsultancyforarchitecture,urbandesign,interiors,landscapeandproduct

design,workingacrossdiversescales—fromproductsandfurnituretoresidential,inst itutionalandurbanprojects. Wehaveafairly2Dorganisationalstructure.Ipersonallyleadalldesigndiscussions.Thereafter,teamleadershandleprojects—amixofarchitectsandinterior

designerstofacilitateaninterest inginterdiscip linary f lavour.Ourcompanystandsforayoungandfunapproachtospatiality,whichenablesaplay of light,volumesandmaterials.

Do you think there is anincreasingly ‘globalised ’approach to architecture?

Globalised in the sense of being generic;being adoptiveand adaptive and notrestricted by any part icular‘isms’.The new order is thedisorder.

Aniconicarchitectwhoinspires you?L

eCorbusier.

S

ourabhGupt

a, founder and managing director, Archohm ConsultsPrivate Limited, gives us an insight into the world of architecture,

and his passion for development

ARCHITECT SPEAK

ARTISTICABODE Thestoretransportsyoutotherichnessofthepast .Many piecesdisp layeddraw inspirat ionfromtheMughal,RajputandtheGandharvaperiod.LocatedinKharWest,thestorehasthreelevelsthatcompriseeverything—from jewellerytofurniture.

ASTORE WITHA

DIFFERENCE We have auniqueconceptof housingfantastic Indian art—collaboratingjewellery withinteriors,fashionand lifestyle.The BigDoorisagallerymore than aretail store,showcasingproducts withconcepts.We alsocustomise doorsand ceilings.While thedoorsareinspiredfromtradit ionalhaveli doors;the ceilingsdisp layantique mirrorand hand-painted wooden workthatusedtobe seen in the darbars in the Mughal era.

QUIRKYCOLLECTION

Avintagelookingdistressedconsolewith50numbereddrawers;glasspaintingsof viceroyspaintedinthereversetechnique; patina f inishcastironoldbench withvelvetcushionsmeantforthelivingroom;mirror withantiquewoodenframeplacedonaneasel.

TRENDYTIPSForthekitchen :Makeit interest ing withstandalonepieceslikeanoldtradit ionalpramthatcanbeconvertedintoaminibar;anoldboat-shelf f romKeralatoshowcasef inecrockery.Forthedrawingroom :Useaconversationpieceasthehighlightof thisspace.Useheritagecollect ibleslikesilvermirrors,marbleartefactsorbrasssculpturestoaccessorise.

Planning for progress

FYI

Kitchen up-keepWhile it is important to have a smartkitchen, it is equally essentialto keep it

healthy and hygienic

●● continuedfrompage1

PHOTOS:SAMEERSA

WANT

PHOTO COURTESY: MASSAGO, FLICKR

GOING ‘GREEN’

CLASSICKITCHENCOLOURFUL SHOWWINDOW

PHOTOS COURTESY:ARTT'DINO X; HETTICHINDIA;STUDIO CREO ;NEWBLUE CO NCEPTS

Exotic, quintessential-

ly Indian, bright and

beautiful, The Big

Door, owned byVivekGupta, takes

you to the roots of In-dian art and culture


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What some of our clients have to say...

Havingsurpassedourexpectaons,Ihave

nohesitaonincomplimenngtheEpistle

Communicaons team for your best

qualies,thathavebeenyourfriendliness,

enthusiasm andprofessionalprocessin

arranging our key publicaon pitches

andawardsentries.Youdoanexcellent

jobatobsessingabouttheoutcomesand

measurement ofthe typeand diversity

of the rms communicaons. I also

haveonlygoodthingstosayaboutyour

socialmediaandotherplaormsusedin

showcasingourworkwithdilligence.

Working with Epist le has been one

of the most fruiul experiences for

us. With their extremely professional

and perfeconist approach to Brand

communicaon,theyhelpedusshowcase

ourwork in thebest possible manner.

We are proud to be associated with

them, astheir experienced guidancein

thiseldhelpedusstreamlineourbrand

communicaonstrategyacrossallelds.

Epistlehas averywell-organizedsetup,

headed by extremely talented Tanya

Khanna, whose dynamism has helped

usshape ourmarkenginiaves. Their

team has enabled us to communicate

beeraboutourrmandourwork.Their

exclusivesetsofservices arepernent

intoday’sarchitecturalscenario,andwe

areveryhappytohavebeenassociated

withthem.Iwishthemallthebestintheir

futureendeavors.

Aashish Karode |Principal, Design Atelier Manish Gula|Principal, MOFA Studios Mitu Mathur|Principal, GPM Associates


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Tanya is an architect with over 10 years of global experience in Corporate

Communicaons and Strategy within architecture, design, real estate and media

domain. She has professional experience in markeng and communicaons,

business development, architectural research and design with a special focus

on posioning and developing tailored, strategic PR and Business Development

approaches within a design pracce. Bringing together technical know-how, an

innovave insight, and a pragmac approach founded on industry experience,

Tanya oers strategic communicaon experse in line with your business

aspiraons through Epistle Communicaons.

Tanya brings a wealth of experience from her previous roles. As Head of

Communicaons at Morphogenesis, she helped structure the pracce

towards media visibility, helping it become one of India’s most renowned

and award winning architectural rms. She was responsible for all Markeng

& PR iniaves, generang new media and business liaisons. Iniaves haveincluded the development of a PR department, producon/publicaon of two

monographs and several project books which are being retailed worldwide.

Previously, Tanya worked for some of the largest architectural pracces

in London. At Sidell Gibson Architects, London, she was involved in PR &

Communicaon Acvies, while she honed her architectural experience at

Allies & Morrison Architects, London. As an independent researcher, Tanya

has been involved with the Urban Age Department at the London School of

Economics. The inial foray into architectural communicaons was through her

experience at a+d (architecture+design), a premier Indian architectural journal.

Tanya is a GRIHA cered Evaluator, which ascertains her commitment towards

endorsement of sustainable design experse. She writes for several trade and

non-trade journals, has been vising faculty at her alma mater in India and has

been part of various juries.

Tanya Khanna | B.Arch, M.Arch (London), AIIA


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2 1 /4 /2 0 1 4 W o me n in A r c h ite c tur e – T a n ya K h a nn a | A r c hi te c tur e L i ve !

h ttp : //w w w.p o s ts.a r c hi te c tur e l i v e. i n /w ome n - in - a r ch i te c tu r e - ta n y a- k h an n a / 1 /3

ArchitectureLive! Architecture and DesignPortalfrom

India

1 Tweet 14

Womenin Architecture–

Tanya Khanna March 8, 2014 by ArchitectureLive!

TanyaKhanna, Founder andDirector of epistle communications, is

anarchitect withover 8yearsof globalexperience inCorporate

CommunicationsandStrategy withinthe AEC, realestate andmedia

domain. She hashelpeddesignpracticesgarner worldwide media

attentionfor key projects, aid newbusinessacquisition, winawards

andimprove internalpracticesfor sustaineddevelopment. Bringing

together technicalknow-how, innovative insight andapragmatic

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the epistle experience!

Epistle appreciates the culture, the pressures and aspiraons of ambious

pracces today and ensures sustained media acvity that will establish an

eecve brand recall and dierenaon. We work closely with our clients

(architects, designers & other professionals in the design and built environmenttrade), thinking alongside creavely through exhausve briengs, specically to

develop customised Communicaon strategies.

K U


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Know Us

Adi Khaar

Senior Account Manager

Adi, post graduate in

Adversing & PR is a curious

personality and a keen

learner. She handles PR,

Markeng, Social media,

and Events, while juggling

unocially with all HR

Acvies at epistle.

Known for | Designing,

Reading, Strategic Planning

& Travelling.

Sakshi Chowdhary

Account Manager

Sakshi, apart from being a

people’s person, is epistle’s

Digital Markeng expert,

taking care of social media,

strategic communicaons

and events, parculary in

design educaon with key

social inputs on various

world topics.

Known for | Cultural

Interests, Strategic

Markeng, Reading &Travelling

Navita Sapra

Senior Account Manager

Navita, An Architect by

profession, has a Keen

interest in Digital markeng,

Communicaon and events.

Always curious to learn

new things, she is the go-to

person at Epistle.

Known for | Travelling,

Dancing, Doodling.


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For a customized package of services, it is recommended that you write to us

with your needs and objecves, in order for us to oer you a customized &

consolidated proposal with a list of deliverables.

the way forward...

contact

Tanya Khanna

Director, Epistle Communicaons

B 6/7, vasant vihar, new delhi 110057

web

e-mail

phone

| hp://www.epistle.co

| [email protected]

| +11 41604180 | +11 41077018

Epistle Communications

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Transcript of Epistle Communications