Epigenie Website Design Review
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Transcript of Epigenie Website Design Review
WEBSITE DESIGN BRIEF REVIEW
EPIGENIE WEBSITE DESIGN BRIEF REVIEW
Page 3
CONTENTS
..........................The Brand Representation/Model 4....................................EpiGenie Brand Positioning 5
........................................................Website Goals 6....................................................................Actions 7
....................................................Website Features 8.......................................................Site Wireframe 10.....................................................Contest Feature 16
........................................................Video Feature 18.......................................................................SEO 20
...........................................................Design Brief 22
Page 4
“I love what Virgin America does.”--- Pete Jozsi
“They take a
travel experienc
e
and make it
way cooler.”
Our goal is to create a cool user experience.
“That’s what we’re seeking to do. Deliver scientific media services in a way that is authoritative but way more enjoyable. We’d like to offer our readers a break from the cut/dry scientific arena.”
--- Pete Jozsi Commenting about how Virgin America takes the core airline experience and dramatically improves the experience.
Page 5
Our goal is to make your message stick.
We must creatively answer . . .
What is EpiGenie?How does EpiGenie matter?
Memorable
Page 6
GOALS✓ Easy site navigation
✓ Marketing Automation
✓ Create a dialog through a call to action
✓ Contests*
Increase Newsletter Subscriptions
of website.
Increase Pages Viewed per Visit
✓ Positioning of content
✓ Look at behaviors and use automation for further dialog
✓ Position well purposed call to action in posts
✓ Contests*
Increase Client Upgrade
Increase Sponsorship Demand
✓ Make it easy to get information
✓ Create a Sponsorship page
Page 7
ACTIONS✓ We will make it easy to
subscribe. Subscribe to newsletter
of visitors.
Increased depth of visit
✓ Position the content where it is easy to scan over and search.
✓ Provide specific calls to action that grab attention
Request Information
Contribute content and/or ideas
✓ Specific calls to action that are well positioned
✓ Make it easy to submit content and ideas.
✓ Offer something of value.
✓ Position the offer where it is easily remembered.
Page 8
FEATURESContact Us
of website.
Request Consultation
Social Media
Testimonials
Conferences
Marketing Automation
Shopping Cart | Ecommerce*
Video*
Contest*
* premium add-on features.
Home Page
S i t e W i r eConsider a first class video to enhance
visually who EpiGenie is, what we do, and why we exist.
W i r e f r a m eWe need a strong tagline that
Google will recognize using vital keywords.
We should consider giving
something for free with their registration.
Benefits of a contest:
1. Increased brand awareness
2. Fast lead generation
3. Nurture4. Social media
engagement
Post Page
S i t e W i r e
W i r e f r a m eWe will build functionality for multiple sidebars that can be
applied to various Posts, based on Category.
To “increase depth of visit” we will engage the customer the
following ways:
1. Use the sidebar to promote (i.e. Contests)
2. Call-to-Action Banner beneath posts to promote a product, conference, whitepaper, etc.
Testimonial Page
S i t e W i r e
W i r e f r a m eWe will have a dropdown in the menu
to submit a testimonial.
Page 16Epigenie Website Design Brief Review
FEATURESContests
Helps the customer see what’s in it for them.
Each contestant helps promote contest throught their personal network.
Permission Marketing --- get the customer to volunteer.
Page 17Epigenie Website Design Brief Review
Communicate with readers through social media and email.
Grow, Track, Filter and Engage your customers
Fast lead generation
Each contestant that enters your contest is taken through a quick “post-this” process that allows them to easily post a message on their Facebook and Twitter.
Page 18Epigenie Website Design Brief Review
FEATURESVideo*
Help facilitate new subscriptions with call to action
Enhance branding
Epigenie Website Design Brief Review Page 19
Help your customer get the right message.
Page 20Epigenie Website Design Brief Review
FEATURESSEO
Page 21