EFFECTIVE PUBLIC COMMUNICATION

Group Members : Atiqah Syasya - 0320566Hazel Crisostomo - 0320152Gabriel Chin - 0320370Allester Shaun - 0320250Charel Fernando - 0320106Lim Wei Heng - 0320148

PENANG STREET ART

Penang Street ART MAP:

Ernest Zacharevic

Ernest Zacharevic is a 26 years old Lithuania born artist. He completed a series of murals entitled Mirrors George Town as a part of George Town Festival 2012. Better known as ZACHAREVIC in the art world he is permanently based in Georgetown, Penang. He graduated in art school in his hometown, Vilnius, Lithuania. After graduating, he went to art academy to study graphic arts.

"Pao Seller" Mural

"Pao Seller" by Ernest Zacharevic

As a recent addition to Penang’s famous street arts, the Chinese ‘Pao Seller’ or Bun Seller art mural is painted at the side wall of Wil House, a hotel boutique converted from the old Great Shanghai Dry Cleaning shophouse located along Leith Street, George Town. This art mural depictan old Chinese man selling the pao (or Chinese buns) from a wooden stall back then with just a fraction of the prices these days.

Concepts

Human Communication ● Share experience ● Process of creating a meaning between two or more people● Helpful to use tangible (abstract) model to describe that process.

Analyzing the Negotiation Situation ● Establish what is your objectives or what hope to accomplish from negotiation

Planning for upcoming Negotiation ● Three basic component ( money - people - timing )● considering what goals you have for each component

Organising● Determine who will be the most effective people for your negotiation

Continuous Improvement ● once the negotiation is over there is a real value in going back over the process● analyzing way to improve .

"Magic" Mural

"Magic" by Ernest Zacharevic

The clever use of collapsible door panels depicts a frightened little girl over a magician showcasing a body-severing act on a shop house in Lebuh Armenian.

ConceptsNon verbal communication-Facial expressions, posture, space

Conflict-Intrapersonal conflict (conflict among individuals)

Small group communication-Collective entity, interaction between members

Mass communication-This mural art was intended for public view

First impression-Magic show as an entertainment in the olden days

Description

Artist Background: Name Reja Reef BryahFrom Kuching, SarawakMoved to Kuala Lumpur in 2010Skate Boarder, Musician, Tattoo Artist and PainterThe Mural art is using bright colors to attract attentionThe voice of the People for Freedom through the microphoneIndependence of the Country with the emblem

Semantics – relating to meaning of words and phrases in a language.

the scientific study of language and logic concerned with meaning. There are a number of branches and subbranches of semantics, including formal semantics, which studies the logical aspects of meaning, such as sense, reference, implication, and logical form, which studies word meanings and word relations, and conceptual semantics, which studies the cognitive structure of meaning.Eg : The mural art portrays a message such as Merdekarya, with two meanings such as Merdeka as Free and Karya as art

Possible Obstacles of LanguagesDenotative meaning-play of wordsex: Merdekarya = Merdeka, KaryaSlangex : a type of language that consists of words and phrases that are regarded as very informal, are more common in speech than writing, and are typically restricted to a particular context or group of people.Regionalisms : "Merdeka"

Mass Communication

Source of communication – Mural art

Message intended for the masses of individuals.Ex: mural art observed by pedestrians on the road

Advertisements during prime time news.Ex: The mural art is portraying a sense of celebration for freedomFeedback is limited.Ex: People see and and the most Feedback returned are Instagram pictures

Communication is characterized as public.Ex: It is out in the public for everybody to know

Mural Art as Non-Verbal Messages

Mural ArtArt category is broad, large, that cannot described as easily as verbal messagesNon-verbal aspect from Mural ArtManner of ArtWordsMight be positive or negative messages

Positive Connotation

Words can elicit such Powerful Emotional ReactionMerdekarya = Merdeka(freedom),Karya(art)Similiar with Free ArtOften it is said to have negative or positive connotation for people

Mural Art Found in KL

Artist Background : UnknownedA shadow of a girl holding a watering canInvolves two dimension art and three dimension artInspired by the change in the generations. Children use to enjoy the enviroment while nowadays children are too attached to their gadgets

Mural Art as Non-Verbal Messages

Mural ArtArt category is broad, large, that cannot described as easily as verbal messagesNon-verbal aspect from Mural ArtManner of ArtShapes & ObjectsMight be positive or negative messagesex: The girl is showing innocence when she is holding the watering can

Positive Connotation

Words can elicit such Powerful Emotional Reactionex: The mural art shows a young girl holding a watering can. Nowadays this is a rare sight because of children being attached to their gadgets Often it is said to have negative or positive connotation for peopleex: Children in the 20th century are addicted to social media.

Mass Communication

Source of communication – Mural art

Message intended for the masses of individuals.Ex: mural art observed by pedestrians on the road

Feedback is limited.Ex: People see and and the most Feedback returned are pictures taken and uploaded to social media websites. this is done to encourage people to waterplants.

Communication is characterized as public.Ex: It is out in the public for everybody to know

Perception Process

SelectionSelective exposureThe tendency to expose yourself to info that reinforces rather than contradicts your beliefs and opinions.Ex: The awareness that technology is taking over the lives of the youth.

E.T Hall's Concept of Space

This concepts shows that we are each surrounded by intimate space, personal space, elaboration,gardening in the private gardenEx: Peer pressure from the social media and also the govermentWhen someone invades our intimate or personal space , it makes us uncomfortable.