Environmentalism 2.0

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ENVIRONMENTALISM“It’s amazing what one seed can grow.”

Proposal: Launch ‘082.0Can the new internet save the planet?

13 questions must be asked first…

Can we use the internet to catalyze massivesocial change?

What is the fundamental environmentalchallenge that faces us today?

How can the new internet be leveraged toovercome this challenge?

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2

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21st question…

How can the new internet be leveraged toovercome this challenge? Can we use the internet to catalyze massivesocial change?1

31st question…

How can the new internet be leveraged toovercome this challenge? The Obama campaign leveraged hundreds ofinternet tools to create a new base.1

Obama impressions:

41st answer…

How can the new internet be leveraged toovercome this challenge? Obama was the first president elected by theInternet.1

• inform• inspire• activate• propagate

YESWE CAN.

52nd question…

How can the new internet be leveraged toovercome this challenge? What is the greatest environmentalchallenge facing us today?2

Co2? CO2? Oil? Deforestation? Water?

62nd question…

the banana, or rather …2

72nd question…

the primate who first threw the banana…2

82nd question…

whose brain subsequently evolved…2

92nd question…

without the ability to comprehend ”waste.”2

102nd question…

Dr. Henrik Karl-Robert calls this the…

PERCEPTUAL GAP

112nd answer…

So we need a new brain.

12The internet is the new brain.

Kevin Kelly :• 5% global energy• 100 billion clicks• 55 trillion links• 1 quad transistors• equivalent storage

This brain isdoubling inpower everytwo years.

133rd question…

Radically new methods of creating anddistributing content …3

How will thenew internetovercome theperceptualgap?

143rd question…

and the redefinition of content itself.

rich media: photo video

visualizations: 2d 3d

interactivity: 1-way 2-way (MMP)

3

153rd question…

2000 2008 2012

media media media

push media blogosphere crowdsourcing

3

163rd question…

TV vs. Internet Social Media

Growth Patterns : 20083

173rd question…

Survey of 200+environmentalwebsites &applications toreveal 4 criticalfunctions:

…and the redefinition of content itself.INFORMATION INSPIRATION ACTIVATION PROPAGATION

18The solution part 1

Embeddable content widgets : news feeds

INFORMATION

• rich media• visualizations• interactivity


Embeddable content widgets : tips

INFORMATION



Rich media galleries : ARC’s “virtual zoo”

INFORMATION



Integrated video lets you play on arrival.

INFORMATION



2d data maps visualize impacts.

INFORMATION



INFORMATION


Interactive data maps visualize groupprogress: Yahoo Green


3d data maps enable a new understandingthe state of the planet : Google Earth

INFORMATION



Impact calculators : LOL, WWF, CarbonFund

INFORMATION



Friendly feedback calculator : the EVO Tree

INFORMATION



Interactive learning : National Geographic

INFORMATION



UGM TV: Current, Greentube & RiverWired

INSPIRATION

• real• funny• cool


Live casting from the African bush : Eco TV

INSPIRATION



Real-life Success Stories : Trees for theFuture

INSPIRATION



Campaign for Arbor Day : Treeless Squirrel

INSPIRATION



A friendly, quirky guide : Green Thing

INSPIRATION



Timberland puts you in the forest.

INSPIRATION



BMW celebrates innovation and the wind.

INSPIRATION



Solving for “cool” -- G Living

INSPIRATION



Earn “greenage” points : Creative Citizen

ACTIVATION

• pledge• act• give• join• play


Put your pledges on video : The Big Ask

ACTIVATION



Hyper-local utilities : recycling

ACTIVATION



Hyper-local utilities : shopping

ACTIVATION



Hyper-local utilities : junk mail

ACTIVATION



Hyper-local utilities : commuting

ACTIVATION



Kiva turns charity into media experience.

ACTIVATION



CI’s call-to-action is visualized thru sightsand sounds of your personal forest.

ACTIVATION



Integrated social network membership

ACTIVATION



Aggregator for nonprofit membership :Tactics of Hope

ACTIVATION



Competition-based CO2 reduction

ACTIVATION



Lottery-based CO2 reduction

ACTIVATION



1-step email send & bookmark posting

PROPOGATION

• email blast• bookmarklet• social network• widget & app• virtual gifts• virtual $$


1-step social network posting and…

PROPOGATION



PROPOGATION


1-step widget embed: 400,000+ views


An estimated $35 million was raisedthrough virtual gifting on Facebook.

PROPOGATION



Virtual currencies will create micro-economies, building online identity.

PROPOGATION


53Bio

Holding a Master's degree in Architecture, KARL BURKART bringstogether an expertise in creating "online space" with a passion fortechnology, pop culture and the environment. He was a leader in thegreen building movement, creating the Greenmatrix – an award-winning web tool used by architects and clients such as KaiserPermanente to develop their sustainable design initiatives. Recently,he developed the content for EVO.com, a vertically integrated greenlifestyle site featuring the "EVO Tree" - a gamelike app that tracks auser's "greenness" based on a series of questions and user behaviors.He is active in the Facebook development community, and created thenewsworthy Voozoo application for Paramount Studios. Karl’s goal isto leverage new social media tools to empower and enrich people’slives by giving them access to great, interactive content with a specialfocus on environmental and cause issues. Karl has his own blogGreendig.net and is a technology blogger at MNN.

Environmentalism 2.0

Technology

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